We all want you to get out of advertising.
More or less. This recent NY Times piece, “Big Paycheck or Service? Students Are Put to Test” talks a lot about the financial sector, but the spirit is the same. Just substitute Madison Avenue when they mention Wall Street. Check out the link to see the photos…
Big Paycheck or Service? Students Are Put to Test
By SARA RIMER
Published: June 23, 2008
A prominent education professor at Harvard has begun leading “reflection†seminars at three highly selective colleges, which he hopes will push undergraduates to think more deeply about the connection between their educations and aspirations.
The professor, Howard Gardner, hopes the seminars will encourage more students to consider public service and other careers beyond the consulting and financial jobs that he says are almost the automatic next step for so many graduates of top colleges.
“Is this what a Harvard education is for?†asked Professor Gardner, who is teaching the seminars at Harvard, Amherst and Colby with colleagues. “Are Ivy League schools simply becoming selecting mechanisms for Wall Street?â€
Although others have expressed similar concerns in recent years, his views have gained support on the Harvard campus with students, faculty and even the new president, Drew Gilpin Faust, who made the topic the cornerstone of her address to seniors during commencement week. Dr. Faust noted that in the past year, whenever she has met with students, their first question has always been the same: “Why are so many of us going to Wall Street?â€
On other campuses as well, officials are questioning with new vigor whether too many top students who might otherwise turn their talents to a broader array of fields are being lured by high-paying corporate jobs, and whether colleges should do more to encourage students to consider other careers, especially public service.
As Adam M. Guren, a new Harvard graduate who will be pursuing his doctorate in economics, put it, “A lot of students have been asking the question: ‘We came to Harvard as freshmen to change the world, and we’re leaving to become investment bankers — why is this?’ â€
In her speech, Dr. Faust highlighted the results of a spring survey by The Crimson, the student newspaper, which found that about 20 percent of this year’s graduates were heading into financial services and management consulting, down from about 22 percent last year.
She acknowledged the appeal of the jobs — the money, the promise of stimulating work, the security for students of knowing they will be working alongside their friends, a commitment of only two or three years. She urged the students to search for measures of personal success beyond financial security, despite “the all but irresistible recruiting juggernaut.â€
In his commencement speech last month at Wesleyan University, Barack Obama, the presumptive Democratic presidential nominee, voiced a similar theme when he sounded an impassioned call to public service, and warned that the pursuit of narrow self-interest — “the big house and the nice suits and the other things that our money culture says you should buy … betrays a poverty of ambition.â€
Universities are so concerned about this issue that some — Amherst, Tufts, the University of Pennsylvania and Harvard, for example — have expanded public service fellowships and internships. “We’re in the business of graduating people who will make the world better in some way,†said Anthony Marx, Amherst’s president. “That’s what justifies the expense of the education.â€
This year, Tufts announced that it would pay off college loans for graduates who chose public service jobs. And officials at Harvard, Penn, Amherst and a number of other colleges say one reason they have begun emphasizing grants instead of loans in financial aid is so students do not feel pressured by their debts to pursue lucrative careers.
In an interview this spring, Dr. Faust held up as a model Teach for America, the nonprofit program that has recruited large numbers of students at top colleges to teach in low-income schools for two years. With 9 percent of Harvard’s senior class applying to Teach for America this year, 37 students made the cut.
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Announcing: The 2008 AAAFFF Awards Celebration
Official Foundation for Freedom Press Release
July 29, 2008
Contact: Anne Elizabeth Moore and Steve Lambert – FFF (at) antiadvertisingagency.com
ANNOUNCING THE 2008 ANTI-ADVERTISING AGENCY FOUNDATION FOR FREEDOM AWARD CELEBRATION
September 19 Soiree to Celebrate One Lucky Ad Industry Creative Freedom, Giant Check
CHICAGO—The long-awaited Anti-Advertising Agency Foundation For Freedom (AAAFFF) Award Ceremony, to honor the freedom of one of the most forward-thinking and creative professionals in the US, is set for September 19 at an undisclosed location in New York City. The private celebration will be open to all AAAFFF applicants and one single honoree, who will receive all accrued funds, integrity, the opportunity to network with noncommercial creatives, and a giant novelty check.
AAAFFF Award Audience
The Friday evening gala will kick off one lucky former ad pro’s future in noncommercial creativity. “We’re really excited to start working with her or him,” AAAFFF Executive Director Moore states. “The creative talents of these individuals have so many immediate and tangible applications: tamping the escalation toward another war with Iran, advocating for immigrants’ rights, creating health services for veterans, educating our nation’s youth. There’s no end to the amazing work that could be done when we stop focusing on product sales!”
The 2008 AAAFFF Award responds to the increasing commercialization of public space, human relationships, journalism and art by decreasing the number of individuals working in industries that directly support these goals. “We wish we could honor all the former advertisers eager to leave their careers,” states Steve Lambert, CEO of the AAA. “Response to our programming has been overwhelming!”
The fund is seeded with hard-earned cash from creative endeavors, donated by Lambert and AAAFFF Executive Director Anne Elizabeth Moore, who will also judge the applications and chose the honoree for the September 19 gala. Hundreds of individuals across the country have donated to the fund, expressing a strong desire to decrease commercialization of the public sphere in any way possible.
Further donations—financial and non-financial—are encouraged and accepted.
Application forms are available now at the Anti-Advertising Agency’s website, and must be typed and postmarked September 1, 2008.
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The mission of the Anti-Advertising Agency Foundation for Freedom is to bring the best and brightest former ad pros together once a year; inspire young people to leave the craft; focus the industry and public at large on the profoundly negative social and economic impacts of advertising; inspire problem-solving methods focused on the most important issues facing the real world; and shine a light on the influence that advertising, media, and marketing industries have on dwindling public space, atrophying human relationships, and the destruction of democracy.