Category Archives: Agency Projects

New on Add-Art: Net Art 1.0

add-art-2-09Add-Art is the Firefox addon that replaces ads on the internet with rotating curated art images. Developed by myself and several others surrounding Eyebeam over the past 2 years, it’s free, will speed up your browsing, and features contemporary art that changes every 2 weeks.  We just released a new version, so install it now!

The current show (an excerpt is in the image above) is curated by Steve Dietz and features the work of Vuk Cosic, Graham Harwood, Lisa Jevbratt, Jodi, Jennifer and Kevin McCoy, Melinda Rackham, Vivian Selbo, and Paul Sermon.

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AAAFFF Award Ceremony Coverage

Announcing the winner of the Anti-Advertising Agency Foundation For Freedom Award; Sarah Gibble!

Read Sarah’s tale of how she was sucked into the advertising industry vortex and how she escaped! Read More »

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Add-Art is now Firefox 3 compatible!

Great news; Add-Art, the Firefox browser extension that replaces ads with art is now Firefox 3 compatible. The extension blocks advertising and replaces it with art images that change every two weeks. The art comes from contemporary artists and curators – read a review from Rhizome.

If you’ve been waiting for Add-Art to work in Firefox 3, now is the time to update.

Introduction to Add-Art from Steve Lambert on Vimeo.

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AAAFFF Award Ceremony Tonight!

Other Options: Panel discussion + AAAFFF Awards Ceremony

September 19, 7PM
540 W. 21st St.

Panelists: Josh Greene, Service-Works; Geraldine Juárez, Tanda Foundation; Joanna Spitzner, JS Foundation. Moderated by Abigail Satinsky and Ben Schaafsma of InCUBATE and Sunday Soup Granting Fund.

Followed by the Anti-Advertising Agency (Anne Elizabeth Moore and Eyebeam senior fellow Steve Lambert) Foundation for Freedom 2008 Award ceremony and after-party, just in time for New York Ad Week!

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Announcing: One Lucky Former Ad Pro to Take Home Giant Check from 2008 AAAFFF Awards Celebration


Official Foundation for Freedom Press Release

September 12, 2008
Contact: Anne Elizabeth Moore and Steve Lambert – FFF (at)

Gala Event on September 19 to Grant One Lucky Ad Industry Creative Freedom, Giant Check

CHICAGO— Anti-Advertising Agency Foundation For Freedom (AAAFFF) Award judges today finalized their selection in the extended process of choosing the single applicant most worthy of the 2008 AAAFFF award money, giant novelty check, and September 19th celebration.

The ceremony in New York City, will kick off “Advertising Week” by honoring the freedom of one of the most forward-thinking creative professionals in the US, recently released from the extensive bonds of giant paychecks, daily deception, and constant commercial pressure to bring in ever-higher profits for products and services increasingly losing performance power. This single honoree will receive all accrued funds—currently at $700—integrity, the opportunity to network with the most brilliant noncommercial creatives working today, and a giant novelty check. Additionally, co-founders Steve Lambert and Anne Elizabeth Moore will sing a special song to the honoree while wearing fancy attire.

“I can’t believe the number of applicants we received,” Anti-Advertising Agency’s CEO Steve Lambert states. “After all, we’re only offering $700! Who knew so many advertisers still cared first and foremost about creativity, service, and the deplorable state of the nation?”

The Friday evening gala will celebrate one lucky former ad pro’s future in noncommercial creativity and offer networking opportunities with working artists and potential artistic funders.

“Our original goals, to respond to the increasing commercialization of public space, human relationships, journalism and art by decreasing the number of individuals working in the advertising, marketing, and PR industries, were certainly about creating an environment where the relevance of advertising in a tanking economy would be questioned,” AAAFFF Executive Director Anne Elizabeth Moore states.

“But we never expected that we would also find love—the love of former ad pros for their fellow countrymen,” Moore continues.

The fund is seeded with hard-earned cash from creative endeavors, initiated by Lambert and Moore. The co-founders also judged the applications and chose the honoree for the September 19 gala. Hundreds of individuals across the country have donated to the fund, expressing a strong desire to decrease commercialization of the public sphere in any way possible.

Further donations—financial and non-financial—will be encouraged and accepted up until the event date of September 19.

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FAQ of the 2008 AAAFFFA

Advertisers! Marketers! And PR People!

We here at AAAFFF HQ have received many late-coming queries as regards the 2008 Anti-Advertising Agency Foundation For Freedom Award—and our deadline is only one week away!

Therefore, I, the Executive Director of the AAAFFF, will attempt to answer the most frequent of these asked questions, to save you necessary minutes that could otherwise be spent hatching your getaway scheme.

1. We will accept your application form, when complete, via email. However, all essay questions must be responded to in full, and additional materials (CV; Pay stub or business card from previous job or confirmed and dated registration as a college major in the field of advertising, marketing, or PR; and proof of new occupation or confirmed and dated registration in a college major unrelated to advertising or PR) must be submitted via PDF by midnight September 1, 2008 to the email address: FFF (at) antiadvertisingagency dot com.

2. You are required to leave your position or all freelancing gigs in corporate advertising and while we do not require that we are BCCed on your letter of resignation, we will look kindly upon it.

3. If your pet has starred in a pet food commercial, but has never been directly employed by an advertising, marketing, or PR firm, your pet is not eligible for the 2008 AAAFFFA. If your pet is currently a marketing manager or ad pro in some other capacity, you must complete the application form in full on their behalf, and provide proof that the animal is willing to leave his or her position. Do not leave the application to your dog or cat! Animals are notoriously bad at completing award applications in a timely manner.

6. If your plans for the $700 prize money are really cool, please outline them in detail.

7. Our judges look kindly upon flattery, as well as gifts and event invitations. If your plans for the $700 prize money are that cool, you should invite us to the opening, celebration, or event. That’s just good manners, but we also love a good party.

8. No, it is not too late to donate money, skills training workshops, or frequent flier miles to the 2008 AAAFFFA. Just click here for more information.

9. Further information about our September 19 gala event first announced here will be forthcoming. Unfortunately, the gala event is for applicants only. If you wish to attend, you will have to complete an application.

10. Applications are available here.

If you have any other questions, feel free to contact us.

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Two Weeks Notice

We know you’re probably thinking it’s better to stick with your cushy job in advertising, marketing, or PR. Sure, you’re saying to yourself, there’s more you’d like to do with your life, more you had hoped for, but advertising pays the bills. There’s a retirement program, and they have a fridge with free sodas.

We here at the AAAFFF did some research on second careers. What if Albert Einstein stuck it out with his job as a patent clerk? If Billie Holiday remained a maid who hummed while she worked, or Duke Ellington stayed a peanut vendor at Washington Senators’ games ‘till the day he died? I’m sure Henry Rollins would still be a great manager at Baskin Robbins. And if anarchist/feminist Emma Goldman had been able to keep shoving all her misgivings deep down inside, maybe one day she’d have made manager at that garment factory. Henry Miller, it is rumored, gave up fantastic benefits (the fresh air!) when he left the bike-messenger industry. Barbara Walters, one of the most respected journalists in our lifetimes, was once a publicist. Che Guevara could easily have retired on his income as a doctor.

But where would we be then? And where will we be if you don’t leave your job?

Clearly, the time to act is now. There are only two weeks left to apply for the 2008 AAAFFFA, and to make it just a tiny bit easier for you, we’ve created yet another handy tool for your personal use: The Clip ’n’ Send Letter of Resignation!

To use the Clip ’n’ Send Letter of Resignation, simply replace the text in all-caps with your own information, and send along to your boss, supervisor or HR department.

Don’t forget to BCC the FFF at AntiAdvertisingAgency dot com, and insert flattering comments about us for especial consideration!

The Clip ’n’ Send Letter of Resignation




Dear Sirs or Madams,

I am writing today to post my two-week’s notice at [YOUR FIRM OR AGENCY].

I can no longer bear to apply my problem-solving skills, creative flair, wit, charm, and hard-won integrity to increase the sales of [HOUSEHOLD CLEANERS/MEDICAL DEVICES/CARDBOARD BOXES] and [ITEMS OF NATIONAL DEFENSE/SODA/ATHLETIC WEAR]. I do appreciate that your excessive dedication to consumer awareness of such goods and services has inspired me lo these many [YEARS/MONTHS/DAYS] and wish you good luck in pursuit of your goal of [X-NUMBER OF DOLLARS SALES INCREASE OVER PREVIOUS YEARS/MARKETPLACE DOMINATION/YEAR-END BONUS LARGE ENOUGH FOR SUMMER HOME DOWN PAYMENT]. I feel sure, somehow, that you can achieve your dreams.

Still, you will have to do so without me. I am a brilliant thinker flush with creative talent interested in changing the world—not changing what it buys. I’m leaving your employ, therefore, and pursuing work [AS A JOURNALIST/IN THE SOCIAL SERVICE SECTOR/OF MY OWN CREATION]. By divorcing my creative output from commercial interests, I am reinvesting in the notion that one person can make a difference. Without corporate backing. These are, after all, the principles that [YOUR COUNTRY] was founded on: freedom and self-determination.

Which brings me to my point. In leaving this position, and the exploitative industry in which it is housed, I am eligible for an exciting new funding initiative from the Anti-Advertising Agency’s Foundation For Freedom. By filling out their AAAFFFA Kit—a short, enjoyable form I urge you to download now—I put myself in the running to:

1) Win accrued funds in the realm now of $700;
2) Be honored at a gala event on September 19;
3) Network with like-minded noncommercial creatives working for real social change; and
4) Receive a giant novelty check. Giant!

The cubicle-mates I will leave behind in two short weeks can attest to my deep-seated and long-held desires to be awarded a giant novelty check. They will be less likely to admit—although we discuss it frequently during smoke breaks, coffee runs, and at the bar—their own deep-seated jealousies that I will be finally leaving this inhumane environment and long-held rage built up by corrupting the public trust for personal profit.

So as eager as I am to leave your employ, I have no desire to discontinue our working relationship. Please, won’t you join me in going after a creative world-changing work environment unhindered by obsessive profit tallies, occasionally dishonest claims, and regular violations of state and federal laws?

I look forward to working with you.


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Announcing: The 2008 AAAFFF Awards Celebration

Me and Steve, sort ofFOR IMMEDIATE RELEASE
Official Foundation for Freedom Press Release
July 29, 2008
Contact: Anne Elizabeth Moore and Steve Lambert – FFF (at)


September 19 Soiree to Celebrate One Lucky Ad Industry Creative Freedom, Giant Check

CHICAGO—The long-awaited Anti-Advertising Agency Foundation For Freedom (AAAFFF) Award Ceremony, to honor the freedom of one of the most forward-thinking and creative professionals in the US, is set for September 19 at an undisclosed location in New York City. The private celebration will be open to all AAAFFF applicants and one single honoree, who will receive all accrued funds, integrity, the opportunity to network with noncommercial creatives, and a giant novelty check.

AAAFFF Award Audience

AAAFFF Award Audience

Additionally, Lambert and Moore will sing a special song to the honoree while wearing fancy attire.

The Friday evening gala will kick off one lucky former ad pro’s future in noncommercial creativity. “We’re really excited to start working with her or him,” AAAFFF Executive Director Moore states. “The creative talents of these individuals have so many immediate and tangible applications: tamping the escalation toward another war with Iran, advocating for immigrants’ rights, creating health services for veterans, educating our nation’s youth. There’s no end to the amazing work that could be done when we stop focusing on product sales!”

The 2008 AAAFFF Award responds to the increasing commercialization of public space, human relationships, journalism and art by decreasing the number of individuals working in industries that directly support these goals. “We wish we could honor all the former advertisers eager to leave their careers,” states Steve Lambert, CEO of the AAA. “Response to our programming has been overwhelming!”

The fund is seeded with hard-earned cash from creative endeavors, donated by Lambert and AAAFFF Executive Director Anne Elizabeth Moore, who will also judge the applications and chose the honoree for the September 19 gala. Hundreds of individuals across the country have donated to the fund, expressing a strong desire to decrease commercialization of the public sphere in any way possible.

Further donations—financial and non-financial—are encouraged and accepted.

Application forms are available now at the Anti-Advertising Agency’s website, and must be typed and postmarked September 1, 2008.

\# \# \#

The mission of the Anti-Advertising Agency Foundation for Freedom is to bring the best and brightest former ad pros together once a year; inspire young people to leave the craft; focus the industry and public at large on the profoundly negative social and economic impacts of advertising; inspire problem-solving methods focused on the most important issues facing the real world; and shine a light on the influence that advertising, media, and marketing industries have on dwindling public space, atrophying human relationships, and the destruction of democracy.

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OFFFice Fire Sale!

OK, really there is nothing for sale–we’re a noncommercial enterprise in a
noncommercial space!–but, sadly, the Foundation For Freedom Temporary World
Headquarters at Mess Hall is coming to a close.

We’d like to thank you for your dedicated support and attendance during the
last month. You’ve helped us accomplish:

  • An 11% raise in funds over the initial investment donated by Steve and I,
    to be awarded one lucky advertiser for leaving the industry!
  • Targeted outreach to Chicago’s top 50 ad agencies!
  • A 400% increase in joy in the advertisers whose lives we touched while narrowly avoiding bonking them with footballs downtown.
  • The creation of a flyer, to be posted along Madison avenue–or wherever you want!–describing our services (see below)
  • The Cut’N’Paste Ad Responder–soon to be a widget maybe!
  • A greater awareness of the possibilities of non-commercial fields!
  • A full day of skills-training workshops over our Weekend of Independence!

So, thanks! We couldn’t have done it without you! But there are still ways
to be involved:

And, of course:

(Applications are due September 1.)

Thanks so much for your support of our important mission. Feel free to keep
in touch!


Anne Elizabeth Moore
Executive Director
Foundation For Freedom

Regain your integrity and be successful

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The AAAFFF Presents: The Cut-n-Paste Ad Offer Responder!

Here is a blogger, just managing his or her website, minding his or her own business.If you run a website or blog, chances are your email inbox is filled to brimmin’ with offers from friendly advertisers willing to allow you a once- (or maybe twice!) in-a-lifetime opportunity to display their content on your site. Sometimes, sure, they offer to pay for the marketing work you’re doing on their behalf, but sometimes not! Sometimes, they just want to exchange links!

Now, you’re probably aware that you’re under no obligation to respond to such requests for free or underpaid labor—unless you’re really desperate for money, in which case I’d start billing the agencies the industry standard rate of $45 per hour—and saying “no thanks” can get a little old.

So here at the AAAFFF, we’ve developed a simple tool—a form letter, really—to respond to such offers. And instead of requesting the advertisers give us free or underpaid labor, we’re offering them the Anti-Advertising Agency Foundation For Freedom Award!

We’re posting our letter here for you to cut, paste, and send. Feel free to personalize it—and let us know how it works!

Dear Advertiser / Marketer / PR Person,

So great to hear from you!

Thank you for your kind offer to host your content on my site, in either a paid or volunteer capacity. Surely I will regret turning it down, because it certainly does seem like a fantastic opportunity!

Please don’t feel rejected. There are still several online venues available for you to legally and ethically pursue the wider audience you feel your product, event, or service deserves—without the trouble of chasing down individual bloggers or site owners! Two of the more popular are the Yellow Pages and Craigslist. Many local newspapers also offer affordable rates you may wish to look into. (One helpful hint I like to pass along is, if you are surfing the net and come across a site you like, check to see if they offer ad rates, usually noted by a link marked “advertising”!)

Maybe, though, this email comes at a bad time for you. Perhaps the legal and ethical problems plaguing advertising today have begun to gnaw. Likely, you always wanted to do something more fulfilling and creative with your life—and I can help!

My friends at the Anti-Advertising Agency Foundation For Freedom just might pay you cash money, throw you a big party in New York City, and award you a giant novelty check if you quit your job!

Plus, they’ll help you network with creatives in noncommercial fields and assist you in putting your talents to good use to help solve real-world problems! The application is easy, and you have plenty of time—it’s not due until September 1! Just download it here.

Or perhaps the problem runs deeper than that, and the legal and ethical issues the ad industry raises simply do not concern you. I completely understand. Maybe you’d be more comfortable making a donation, or forwarding the application link along to your colleagues in the industry. Now could be the time for you to weed out a bit of the competition!

Well, thanks again—It’s been great talking with you!



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Weekend of Independence Workshops: Saturday July 5, Chicago oFFFice

The co-founders of the Anti-Advertising Agency Foundation For Freedom, Steve Lambert, CEO of the Anti-Advertising Agency, and Anne Elizabeth Moore, Executive Director of the Foundation For Freedom, present four FREE workshops this weekend at our oFFFices to celebrate your personal independence from oppressive working conditions!

The Workshops

1:00pm Redefining Your Skillset: Putting Together a Great Resume for the Non-Profit Sector
In this 50 minute workshop, Anne and Steve provide tips and training on relanguaging your advertising skillset toward the needs of social justice organizations. Spent years designing cigarette campaigns? We’ll show you how to turn that into a valuable tool for the American Cancer Society. Please bring current resume and red pen.

2:00pm How to Find Good-Paying Jobs in Public Service
Steve and Anne will lead you by hand through the most effective steps to locate, apply for—and get!—a sustainable job working for change. In just 50 minutes! Bring a pad of paper and a pencil.

3:00pm Telling Your Account Manager No: How To Refuse to Work On Ethically Bereft Ad Campaigns
Want to stay in advertising for now? This 50 minute workshop will provide you with all the information you need to back away from the most damaging of commercial campaigns. Please note: we will still try to convince you to quit your job. Prepare to role play!

4:00pm Letter of Resignation Writing Seminar
Write a clear, decisive, and hilarious letter of resignation to end your career in advertising without losing friends—Anne and Steve will show you how in just 50 minutes! Bring stamps and professional letterhead.

Applications for the 2008 AAAFFFA—the AAAFFFA Kit—will also be available for your convenience. As always, our workshops are free, but donations to the AAAFFF are encouraged. All workshops will be held at our oFFFice at Mess Hall: 6932 N Glenwood, Chicago, just across from the Morse stop on the Red Line. Please arrive ten minutes early and note each workshop requirement carefully, and feel free to sign up in advance by emailing! We will also be making individual appointments with select ad pros—let us know when you’re available!

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A Little Less Advertising in the World

When her arm got tired, AAAFFF consultant Sarah K. paused to think about freedom

Our first AAAFFF action was a smashing success! Forgoing the Frisbee for a better-matching RWB football, AAAFFF consultant Sarah Kavage and ED Anne Elizabeth Moore spent sometime getting to know our constituency with a rousing game of catch in front of Leo Burnett in downtown Chicago. (More photos here.)

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I’m Doing This to Win Your Heart: June 21 Chgo film fest

I\'m Doing This to Win Your HeartJoin AAAFFF Executive Director Anne Elizabeth Moore and filmmaker Franklin Lopez at the Hideout on the Solstice to watch a charming and hilarious batch of brilliant little anticorporate films*. It’s all designed to bring you, dear reader, back into the fold of independent cultural production. Won’t you join us? It’s just one night.

i’m doing this to win your heart
doors 7p saturday june 21 2008, the hideout
$7: a / AAAFFF benefit

*Seriously. Jo Dery makes crazy cute animations about housing rights; Sami Muillenberg of Reel Grrls interviews fellow teens about media consolidation; and Franklin’s “Why I Love Shopping From Big Corporations,” has actually prompted tears. Plus: The AAAFFFPPP.

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Minneapolis Events

The National Conference on Media Reform is in Minneapolis this weekend, and I’m all over it. Come say hi, or if you’re not going to the conference, stop by Arise! bookstore on Sunday night for a Foundation For Freedom PowerPoint Presentation (FFFPPP). (And yes, no real column again. Next week, devoted readers!)

June 7: Panel Discussion: There Is No Media Justice Without Women (NCMR)
11:15 a.m., Free with conference admission.
With moderator Jennifer Pozner, Women In Media & News (WIMN); DeAnne Cuellar, Texas Media Empowerment Project; Shireen Mitchell, Digital Sistas;and Betty Yu, Manhattan Neighborhood Network.

June 7: Film Appearance: In Our Own Voices: Youth Making Media (NCMR)
2:30 pm, Free with conference admission.
Young Reel Grrrls filmmaker Sami Muilenberg interviewed me for Seattle Generation of Consolidation, a short documentary exploring the impact of media consolidation on news content and how this consolidated news affects youth as both viewers and young media makers.

June 7: Book Signing: Anne Elizabeth Moore, Unmarketable (NCMR)
4 pm, Free with conference admission.
I sign all books like this: “Valued Ebay Customer, Please enjoyed this treasured read from my personal collection. It’s made me quite happy over the days / months / decades (PICK ONE) it’s been in my possession, although not quite as happy as the financial benefit of releasing it to you at this time. Perhaps it will even make its way into your permanent collection, and possibly also be read in entirety. Regardless, your support of my credit card bill / drug habit / mortgage (PICK ONE) is heartwarming. Sincerely, ______________.” Then you have to personalize it. Also, I do not limit the books that I sign to those I have written. Bring anything by!

June 8: Unmarketable Reading, FFF PPP (Arise! Bookstore)
7 p.m., Free.
Co-presented by Parents for Ethical Marketing.

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New Project: Add-Art; replaces online ads with art

Add-Art is a free Firefox add-on which replaces advertising on websites with curated art images. Created with the support of Eyebeam, Rhizome, Add-Art releases new art shows every two weeks and strives to feature contemporary artists and curators.

Add-Art demo

The plugin works alongside AdBlock Plus, which blocks online ads, and simply replaces that blank space with art images. AdBlock Plus is the most popular of the thousands of available add-ons for Firefox with 18 million total downloads (as of May 2008) and over 250,000 downloads last week.

Would you like to see art instead of ads as you browse sites online? Go to and download the plugin for your Firefox browser now.

To discuss it further post in the add-art forums.

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