Category Archives: News

Orbitz Ad: Distinct Lack of Imagination

“Michael Kraus saw the alert about the long taxi line. So he called his brother who lives nearby and got a ride home. Now he owes him a turkey sandwich.”

So advertising is about imagining potential futures. It is about hope, and aspirations and dreams. Is getting a ride home from the airport all those ad people could imagine using their service for? How about finding the subway station so they could take public transport. Now that would be something for the “community.”

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Two Weeks Notice

We know you’re probably thinking it’s better to stick with your cushy job in advertising, marketing, or PR. Sure, you’re saying to yourself, there’s more you’d like to do with your life, more you had hoped for, but advertising pays the bills. There’s a retirement program, and they have a fridge with free sodas.

We here at the AAAFFF did some research on second careers. What if Albert Einstein stuck it out with his job as a patent clerk? If Billie Holiday remained a maid who hummed while she worked, or Duke Ellington stayed a peanut vendor at Washington Senators’ games ‘till the day he died? I’m sure Henry Rollins would still be a great manager at Baskin Robbins. And if anarchist/feminist Emma Goldman had been able to keep shoving all her misgivings deep down inside, maybe one day she’d have made manager at that garment factory. Henry Miller, it is rumored, gave up fantastic benefits (the fresh air!) when he left the bike-messenger industry. Barbara Walters, one of the most respected journalists in our lifetimes, was once a publicist. Che Guevara could easily have retired on his income as a doctor.

But where would we be then? And where will we be if you don’t leave your job?

Clearly, the time to act is now. There are only two weeks left to apply for the 2008 AAAFFFA, and to make it just a tiny bit easier for you, we’ve created yet another handy tool for your personal use: The Clip ’n’ Send Letter of Resignation!

To use the Clip ’n’ Send Letter of Resignation, simply replace the text in all-caps with your own information, and send along to your boss, supervisor or HR department.

Don’t forget to BCC the FFF at AntiAdvertisingAgency dot com, and insert flattering comments about us for especial consideration!

The Clip ’n’ Send Letter of Resignation

YOU
YOUR STREET ADDRESS
YOUR CITY STATE AND ZIP CODE
YOUR COUNTRY

THE DATE

THE ADVERTISING, MARKETING, OR PR FIRM WHERE YOU WORK
STREET ADDRESS
CITY STATE ZIP
COUNTRY

Dear Sirs or Madams,

I am writing today to post my two-week’s notice at [YOUR FIRM OR AGENCY].

I can no longer bear to apply my problem-solving skills, creative flair, wit, charm, and hard-won integrity to increase the sales of [HOUSEHOLD CLEANERS/MEDICAL DEVICES/CARDBOARD BOXES] and [ITEMS OF NATIONAL DEFENSE/SODA/ATHLETIC WEAR]. I do appreciate that your excessive dedication to consumer awareness of such goods and services has inspired me lo these many [YEARS/MONTHS/DAYS] and wish you good luck in pursuit of your goal of [X-NUMBER OF DOLLARS SALES INCREASE OVER PREVIOUS YEARS/MARKETPLACE DOMINATION/YEAR-END BONUS LARGE ENOUGH FOR SUMMER HOME DOWN PAYMENT]. I feel sure, somehow, that you can achieve your dreams.

Still, you will have to do so without me. I am a brilliant thinker flush with creative talent interested in changing the world—not changing what it buys. I’m leaving your employ, therefore, and pursuing work [AS A JOURNALIST/IN THE SOCIAL SERVICE SECTOR/OF MY OWN CREATION]. By divorcing my creative output from commercial interests, I am reinvesting in the notion that one person can make a difference. Without corporate backing. These are, after all, the principles that [YOUR COUNTRY] was founded on: freedom and self-determination.

Which brings me to my point. In leaving this position, and the exploitative industry in which it is housed, I am eligible for an exciting new funding initiative from the Anti-Advertising Agency’s Foundation For Freedom. By filling out their AAAFFFA Kit—a short, enjoyable form I urge you to download now—I put myself in the running to:

1) Win accrued funds in the realm now of $700;
2) Be honored at a gala event on September 19;
3) Network with like-minded noncommercial creatives working for real social change; and
4) Receive a giant novelty check. Giant!

The cubicle-mates I will leave behind in two short weeks can attest to my deep-seated and long-held desires to be awarded a giant novelty check. They will be less likely to admit—although we discuss it frequently during smoke breaks, coffee runs, and at the bar—their own deep-seated jealousies that I will be finally leaving this inhumane environment and long-held rage built up by corrupting the public trust for personal profit.

So as eager as I am to leave your employ, I have no desire to discontinue our working relationship. Please, won’t you join me in going after a creative world-changing work environment unhindered by obsessive profit tallies, occasionally dishonest claims, and regular violations of state and federal laws?

I look forward to working with you.

Sincerely,
[YOUR NAME]

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“The reason I have eyeballs is because of my irreverence.”

Emily returns with another in our series on mommy bloggers!

Today the New York Times reports on a “trend” of women bloggers as a target for advertising.

Advertisers are betting that the trust and intimacy that come from talking about sex after motherhood or reading about a blogger’s battle with postpartum depression will translate into sales of products discussed on a site or simply advertised alongside the personal stories.

Yes, of course, we’ll solve our relationship and emotional problems with knick-knacks and shampoo. A time-tested, advertiser approved solution!

While there are many disturbing quotes from this article, including the one I’ve used as the title to this post, I’ll leave you with an uplifting one. There is one group of women who are consistently foiling advertisers… the feminists!

“We tried pure news, and sometimes it doesn’t work,” said Brandon Holley, Shine’s editor in chief.

Ms. Holley was most recently editor in chief of Jane, the Condé Nast women’s magazine that closed in July 2007. Jane struggled with the same problem — how to offer an irreverent, feminist take on women’s topics — and ultimately failed to attract advertisers.

Wait, are they meaning to tell us that women with insight into systems of oppression and a sense of self-worth aren’t into advertising? I wonder why that is.

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At least they learn young

thanks for the tip, Toban.

See more at Consumerist

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Municipal Art Society – OUTRAGE! Nasty Newsracks

New video from the Municipal Art Society:


YouTube – OUTRAGE! Nasty Newsracks

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Buenos Aires to Remove 40 Thousand Billboards to Fight Visual Pollution

this just in from Treehugger (thanks Sam!)

(Photo: alex-s.) The Buenos Aires government and a group of advertising associations have agreed to remove 40 thousand billboards that are infracting the city’s code, Clarin newspaper informed. This represents about 60% of the total amount of billboards.

This agreement is part of a government plan to put in order outdoor advertising in Buenos Aires, which includes modifications to the advertising code to establish areas in the city and authorize different types of signs according to the neighborhoods’ characteristics. The government’s goals are to reduce visual pollution, improve the neighbors life quality and prevent accidents.

Even though visual might not be the worst pollution the city has to deal with, the amount of signs that have emerged during the last years and the dangers some of them represent make this plan a step in the right direction. More details and images of how the city would look like, in the extended.

Via Clarin newspaper.

Read More »

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“We’re All Going To Die,” Industry Laments . . . Again

An article in yesterday’s AdAge titled “Ad Skipping? Just Wait. It’s Going to Get Worse.” bemoans last week’s US Court of Appeals ruling that would allow—oh, it’s bad—”network DVR” technology, essentially allowing viewers at home to watch whatever they want on cable, whenever they want to watch it, without buying any fancy new equipment or boxes.

(This used to be considered a right, noncommercial media, on the theory that broadcasts took place in public space, and needed to give back to the public good because of it. That’s recently been abandoned, notably by NPR and PBS, because it’s not profitable.)

The danger, of course—or as we at-home viewers like to call it, the benefit—is that you can skip every ad.

Oh, but that’s not how the ad industry sees it. Barely concealing threats to the “media conglomerates” that, the story raves, make such excellent use of ad revenue now, and referring to the technology as “invasive”, “penetrative”, and “great cause for concern,” the article goes on to provide some of the most hilarious quotes I’ve ever read outside of a joke book.

“Consumers, now accustomed to watching shows as they wish,” the piece contends, suffer from an “ad-skipping addiction.”

John Senior, a partner at Oliver Wyman, seems baffled. “They don’t want to watch commercials, but they won’t pay to not watch commercials.”

Oh. My. God.: How are they supposed to make a buck if we refuse to give them any?

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NYC: Pandamonium

Pandamonium is a costumed, roving, street party, apocalyptic, dance, rock, battle. Saturday August 16th, Meetup 8:30 pm Union Square NYC!

This comes from several trusted sources. Everything else about it is secret. Have some fun on Saturday before summer ends and it’s too cold to roam around the city dancing in a panda constume with your boombox tuned to pirate radio. More info.

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I’m not going to link to it

I’m not going to link to it, because if I do, they win.

There is a mock-scandalous advertisement out there for cologne, or underwear, (or cologne-and-underwear) that has some actress showing some nipple. They submitted it for TV, got rejected, and are now all mock-righteous.

OF COURSE IT WAS GOING TO BE REJECTED! That was the whole plan. And then a bunch of bloggers would write about it, and the YouTube video would get millions of free impressions. Cheap advertising.

Which is why I’m not going to link to it.

But I will say that I slowed it down to check, so you didn’t have to, and frankly the web video quality was so crappy that I couldn’t even see the nipple. Maybe on HDTV (but it ain’t ever gonna get on HDTV…) So it is double hype.

N.B. this is the first AAA post tagged “sex.” Steve, how did that happen?

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Join Us!

Join us!

Join us!

It’s just 3 weeks until the deadline for the 1st Annual AAAFFFA (Anti-Advertising Agency Foundation For Freedom Award). You could be the winner of over $700 in cash, a giant check, and a career of freedom! All you have to do is quit your job in advertising and use those wonderful talents you’ve developed for something more worthwhile! Download our application form! (It’s fun to read!)

What’s that? Not in advertising or marketing? You can donate! How much would you pay to see some frustrated cog at Ogilvy up and quit to work for the Sierra Club?

Applications are due September 1st!

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So why can they sell the street?


This is an amazing interview with Tom14 which illustrates the important link between street art and community. It speaks to the destruction of public space and street arts role in defying what many consider the inevitable “progression” of neighborhoods away from what community members consider their home. To interact with your environment is to stake claim to the ways in which it is used, and to renegotiate the power structure which determines its fate.

via: Public Ad Campaign

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Pay-for-Play, the Print Edition

We’ve known for decades that intimacy breeds favorable news reportage—thus debates in the 1970s over journalists fraternizing with government officials—but according to Democracy Now, a new report by PRWeek finds that 20% of the marketing executives surveyed bought ads in return for sympathetic stories in 2008. (Almost half that also bought gifts or paid editors in exchange for flattering coverage.)

The implication, of course, is that the journalists accepted these gifts—although I’d be hesitant to accept PR Week’s version of the story. Too bad no one else is covering this important issue!

In a totally unrelated story (ha ha), PR executives in this week’s issue are urged to view recent print media layoffs as hiring opportunities. Or as it is sometimes called, community-building.

UPDATE ON ALL THIS MOMMY BLOGGING BUSINESS: We first started looking into the issue here and now it seems some mommies are beginning to demand compensation for their public awareness work. After all, it’s big business, according to Katie Couric (although it must be noted: not Couric the journalist, Couric the paid spokesperson). Why shouldn’t the moms doing the work benefit?:
[Watch the video of Katie Couric for BlogHer here.]

—Thanks James David and Veronica Arreola</a>!

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Is the Ad Porn more Ad Creep?

The interwebs are abuzz with tittering about the video of a pretty young blond woman who sensually sexually licks nearly every phallic object in the hotel room of a chain hotel. You tube has gone so far as to put a warning that the content is “inapropriate for some users” and requires you to sign in to verify your age. (Hence it seems I can’t embed he video. Just go to the link and watch it.)

While I would really prefer to think that there is someone out there with a fetish for licking recently cleaned objects in hotel rooms, and wants to share that with the rest of the world, all signs point towards a marketing stunt. There are several clear logo shots in the opening sequence. The clip is silent save when the woman says “very clean” after a long sensual lick of the toilet bowl. She then shows an open hand to the camera with the url “exstay.com” on it.

Exstay.com redirects to ExtendedStay.com. It seems that Extended Stay has owned Exstay.com since 1996!. There are some reports that for a moment exstay had its own content, but I can’t verify that.

There are going to be Tipper Gores who are going to get all pissy because they are using sex to sell. I guess I’m used to ads using sex to sell. I’m not used to ads pretending to just be straight up amateur fetish porn, only to reveal that they in fact were viral marketing. I can handle the sex. I don’t like being tricked.

And the weird thing is that I can’t get the brand name and logo out of my brain now. I have forgotten most of the licking scenes, but I keep thinking about the hotel name. I hate it when they win. I hate it when they win.

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World’s Worst Person Decides To Go Into Marketing

Louis Deenan is the World’s Worst Person. He is going into marketing. He says,

“I think it’s the career path that will best utilize my networking skills and my ability to think outside the box,” said Deenan, whose smug, gloating tone and shit-eating smile just make you want to punch his goddamn teeth in. “So I’m definitely thinking marketing. Either that, or PR.”

From the Onion, Via Kottke

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“Montauk Monster” is a “Marketing Monster?”

Montauk Marketing Monster

Loren Coleman at Cryptomundo has done something inbetween suggest and imply that the “Montauk Monster” is nothing more than a publicity stunt to sell Snapple’s “Venom” energy drink. He writes

The response has been generally good-humored and filled with crypto-intrigue regarding the fact Dr. Pepper/Snapple’s Venom Energy Drink would offer a bounty for the live capture of the Montauk Monster.

He posts a comment on a previous post that goes further

“And for Venom to so quickly jump in with their ad campaign, utilizing loren of all people, and playing this up so, smacks of hype, Madison Avenue, and frankly muddies the waters where genuine cryptozoological interests can be raised.”

Oh, the Madison Avenue Marketing Monster intrigue…

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