Category Archives: News

Light Criticism ast IGVF Milan

AAA Project, Light Criticism made an appearance in the International Guerilla Video Festival in Milan. The Festival was held on Corso Como, a street in Milan that has plenty of outdoor advertising. The video was projected onto the streets alongside billboards and commercial shops.

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Delete your Facebook

delete facebook

“delete your facebook its the cool fucking thing to do” & “kill your TV” written in sharpie on the wall of a Dunkin Donuts in Spring Creek on the New Jersey shore. Oh Facebook, the rebel tweens are turning on you already.

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Olympissed

Olympic ad wrap up:
We at the AAA can’t have much of an olympic ad piss party because we were so disgusted by the political and social justice issues surrounding the olympics themselves. We were too busy watching our friends and allies get abused, detained and harassed while most tv viewers drooled over swimmers’ abdominals.

oooh, abs! buy my stuff now!Luckily, I watched the Olympics twice and easily discovered a festering sore– Nike’s campaign, who had the clever idea to protect their investments by utilizing the DRAMA and SUFFERING of losing athletes. Because really, do we identify more with Jackie Joyner Kersee, or Marion Jones? Where was Nike when I was giving mock interviews in rollerblades in my garage at age 11? I definitely sucked at sports– the ultimate underdog! I would have been perfect!

Apparently the campaign wasn’t necessarily meant to be like this. It was a strategy to save face in case any of their endorsed athletes disappointed them. Choosing athletes as product pushers is a risky move… remember reebok’s “Dan and Dave” campaign, where, oops! Dan didn’t qualify for the olympics five weeks before the event. Ouch.

But capitalizing off of anyone’s humiliation or embarassment is bound to bite you in the ass. Nike, in the ad campaign, turned out to be the biggest loser– because they made some really uncute decisions when an anonymous blogger started a rumor:

Liu Xiang, the Chinese track and fielder who did not compete “because of an injury,” was pushed out because Nike didn’t want him to lose, which they felt was inevitable.
Nike suspiciously overreacted, making threats to hunt down the blogger like Osama Bin Laden. Who did they ask to help them? The Chinese Government!

Charlie Brooks, the representative for Nike, assured us that this wasn’t about freedom of speech, but protecting brand image. Oh, okay Charlie! I won’t read into the situation. A manhunt over an internet rumor in an intensely loving and fair country like China is just about branding! That’s fine, then. I thought, for a moment, it might be about valuing money and objects over human beings… which is also why I thought you’d exploit a suffering and embarassed athlete’s misfortune to hock sportswear. And now, Charlie Brooks won’t talk about it anymore.

I think Marina Hyde from the Guardian says it best in her column on the foible:

Don’t Brooks’ employers find that at odds with the kind of inspirational rhetoric that drives their adverts, where mavericks speak truth to power, and the individual is fetishised? No comment. Does Nike have a position on democracy? No comment. Because it feels like just the kind of abstract noun Nike would be drawn to in the cause of selling stuff. No comment.

What will happen next? Advertising screw-ups are almost as breathtaking as the Olympics themselves. Just think of all the drama Aeschylus missed out on, living in the BA (Before Advertising) period!

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Obsessive Stephen Colbert Disorder

We’re supposed to have viewed Stephen Colbert’s “Dr. Pepper Interview” with Lucas Conley, author of Obsessive Branding Disorder, as a hilarious detournement on the subject of Conley’s book, our nation’s ever-increasing need for brand mentions. But all I got out of the interview—yes, difficult to parse through all the hilarious jokes about brands, ha ha—was that Conley thinks companies should cease striving for lifestyle status and stick with branding only what they are also good at producing. And he gave several examples—by brand name, even without Colbert’s prompting—to back up his theory.

How is a call for proper branding actually going to change the supposed illness from which our nation suffers? If anyone can tell me, great, cause I have no interest in reading the book to find out.

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NYT: You Are Here (And Probably Seeing an Ad)

from Jordan at Public Ad Campaign

[The] New York Times has an article in the business section about what is now commonly referred to as out-of-home media. “The term has been changed to reflect the expansion into places like, airports, offices, malls, schools and health clubs, where the ads are inside but not inside the home.” writes Stuart Elliott. If you’d like to know about how outdoor advertising (billboards-phone kiosks etc.) is changing and adapting to the consumers ability to avoid traditional media, while entering more and more of our public/private spaces, this is a good read.

Unfortunately, the article misses that most ads we see in cities are illegal.

Look at the printed version below (more images) or online.

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Lucas Conley on the Colbert Report

Lucas Conley discussing branding with Stephen Colbert…

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New York City’s Struggle to Take Down Illegal Billboards

from the Village Voice with IllegalBillboards.org‘s own Jordan Seiler.

City government and citizen vigilantes wage a losing battle against Clear Channel and illegal ads

By Elizabeth Dwoskin

Over the past seven years, Jordan Seiler estimates that he’s taken down hundreds of billboards, posters, and other signs to replace advertising in public places with his own artwork.

Armed with a screwdriver and anti-vandal bits, Seiler commits his acts of vandalism both as an ongoing art project and as a political statement: Thousands of billboards in the city, he says, are technically illegal.

And he’s right. According to the city, all billboards within 200 feet of “arterial highways”—the West Side Highway, the FDR, the BQE, and major thoroughfares such as Brooklyn’s Eastern Parkway—have been illegal since the 1940s. All ads put up on scaffolding and construction sheds are illegal, too, unless they’re advertising the business whose signage has been covered up.

As Seiler has discovered, once you know the rules, you realize that illegal ads are, literally, everywhere: on building walls, sidewalk sheds, phone kiosks, and alongside highways. There are so many of them, it makes you wonder if that city has given up on enforcing its own laws.
Read More »

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Dothegreenthing.com: Tears Of A Cloud


YouTube – Dothegreenthing.com: Tears Of A Cloud

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iPhone 3G: Advertising vs. Reality

from core77:

We still love the iPhone, but it’s good to see some sharp observers calling some of its advertising to task. This simple, clear video shows the ad side-by-side with the reality, plus some brief comments. And no, there is no iPhone on earth that works as quickly and smoothly as the one in those “Twice as Fast” ads, despite all the noise being made about how quick the thing is.

Conclusion: “I like Apple products, but I dislike being misled by deceptive advertising more.”

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You have got to be kidding

Okay, I’m going to come out and probably break with Anti Advertising Agency official policy, and say that I support ad-supported bike share programs. It is kind of making a deal with the devil, but the urban planning benefits have been demonstrated strongly. Getting cars out of the city, is worth the extra visual advertising. Plus people exercise, and are healthier, and are happier — bike riding is fun.

But this AdBike is just preposterous. The whole point of riding a bicycle in the city is to get somewhere. Transportation. Less space on the road. This is going to be worse than those trucks that drive around with billboards because it slows traffic down: I can’t imagine that beast of a recombent can move fast enough to remain save in the road. So its either going to stop traffic in the car lane, or dangerously take over the bike lane.

Just to give you a sense of how not-real-world this scenario is, check out his slacks and his shoes. He is wearing dress loafers. The only person who is going to be able to safely ride that bicycle in the city is going to be a real bicyclist. They are going to have serious muscles, and some kind of urban riding clothes and shoes. Like the bike taxi folk who have to work just to keep their behemoths moving. Dress slacks, that says a lot.

And all this is avoiding the fact that it looks stupid. If I were a marketer, I can’t imagine wanting my brand to show up on something that bulbous and dorky. Bikes are definitely cool. A lot of marketers and companies want to cash in on the bike = cool factor. But this bike is *not* cool. It is laughable.

And I’m restraining myself.

For more fun, check out the media kit

For more on why I like bikes, check out FoundBikes.com. Here is my ride

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Product Placement “oppertunity” from adamkluger@inbox.com

One of my lifelong dreams has been to turn on top 40 radio and hear some pop tartlet subtly dropping product placements for my fake sweatshop products into their newest hot single. So you can imagine how excited I was when I read this email yesterday from Mr. Kluger, wherein he offered me an oppertunity I just couldn’t pass up.

from Adam Kluger
to me
date Thu, Aug 21, 2008 at 1:17 PM
subject RE: Product Placement oppertunity

Hi,

I’m writing because we feel you may be a good company to participate in a brand integration campaign within the actual lyrics of one of the worlds most famous recording artists upcoming song/album.

Lyrics play an important part in the use of music as marketing, Just as a catchy tune could assail your senses, a good “jingle” or cute lyrics could become a part of society for quite some time, imagine your brand name being a part of that.

This is the opportunity of a lifetime, the chance to make your product a house-hold name. The artists demographic is typically 16-35 and once we get a chance to speak further, i’m sure you’ll be glad we contacted you. (emphasis mine)

Get back to me at (949) 379-2008.

Best Regards,
Adam

And my reply:

Dear Mr. Kluger,

Thank you very much for contacting Double Happiness Jeans. Let’s cut right to the chase. We are extremely interested in having our product promoted by some of the worlds most famous recording artists. No question about it. We’re sold.

One question though: Can we choose the artist? Of course, my first choice would be the Jonas Brothers. Their Disney-fresh style just screams “Virtual Sweatshop Jeans” to me. I could also settle for Avril if necessary. It’s the youth that I’m after, if you get me. Heavy on the “16”. Light on the “35”, if you know what I mean.

On a personal note, I’d like to say that I simply don’t understand all of the fuss about product placement. I say: if you can deliver me a catchy tune while simultaneously informing me about a new hot Axe body spray fragrance, well you have just saved me precious time! Words are words, whether they are about axe body spray or “hitting me one more time”.

Hey, let’s get this deal done. My brand is ready for top 40 radio. I want to be a part of society via my brand of virtual sweatshop jeans. I want to be a house-hold name! And I believe that you are the guy who is going to make that happen. Let’s put some pen to paper and make marketing history.

Sincerely,
Mr. Jeff Crouse
Director of Operations,
Double Happiness Jeans
http://www.doublehappinessjeans.com

Editors note: Through a separate email Adam Kluger claims that, while this email is signed by him, it was sent by a sales rep through the use of automated software, not him personally.

Read more about this post on Wired’s Listening Post blog

UPDATE: A representative from Adam Kluger Public Relations in New York City (http://www.adamklugerpr.com/) contacted wired.com to say that there should also be no confusion over the fact that their New York City based PR Firm, founded by a former television producer (CNN, FOX), also coincidentally named Adam Kluger, is not involved in this issue in any way and should not be confused with the Adam Kluger quoted above in this article.

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Totally lame ad, or… Scientology Trap!

tom cruise IQ facebook

Oh Tom Cruise. Only a 124? Is this really an IQ test, or is it a Scientology Facebook trap! Oh those tricky Scientologists… I guess sitting around in the Union Square subway station just isn’t bringing in enough cult initiates.

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GRL’s James Powderly Detained in Beijing

EYEBEAM PRESS RELEASE:
No word from the American artist 24 hours after being taken into Chinese custody.
Powderly was in Beijing to unveil a project made with pro-Tibet activist group.

New York City, August 19, 2008, 7:30PM EST- Artist and Eyebeam alum James Powderly was detained by Chinese authorities in Beijing early Wednesday, according to a message received by Students for a Free Tibet around 5PM Beijing Standard Time, said an SFT spokesperson. The message, sent through the social networking site Twitter, read “held since 3AM”, said friend and SFT board member Nathan Dorjee. Powderly has not been heard from since-more than 24 hours later-and his whereabouts remain unknown, he said.

“Freedom of speech has always been central to James’ practice, and we support this commitment. Most importantly, we hope for his quick release,” said Eyebeam Executive Director Amanda McDonald Crowley. Powderly was a fellow in Eyebeam’s R&D OpenLab in 2005-2006, and a senior fellow in the OpenLab from 2006-2007.

Powderly is also co-founder of the Grafitti Research Lab, a project developed during his fellowship at Eyebeam. He was in Beijing collaborating with the activists to project messages onto the facades of prominent Beijing buildings using a laser beam and stencils. The artist was detained before the planned launch of the project-dubbed the “Green Chinese Lantern”-in which a beam of light would be used to display graphics and text on structures up to two stories high, said Dorjee. It is unclear how Chinese authorities learned of the plan.

Also today, five activists with Students for a Free Tibet were detained after displaying a banner that spelled out “Free Tibet” in LED Throwies, the open source technology pioneered by the Grafitti Research Lab and popularized online and worldwide. This brings the number of SFT protestors detained in Beijing to 42. In the majority of these cases, the individuals were heard from and deported within 6-12 hours of their arrest, said Dorjee.

Upon learning of the detention, fellow artist, collaborator, and current Eyebeam senior fellow Steve Lambert said, “He’s an amazing, entertaining, brilliant, and committed person. Not all of us have the courage to travel to China to make such a statement at a key time like this. He’s a great friend and obviously, like so many others, I’m concerned about his well-being. I hope he’s allowed to return home as soon as possible.”

The L.A.S.E.R. Stencil technology is a modification of the GRL’s L.A.S.E.R. Tag, which was featured in the 2007 Eyebeam exhibition Open City. This portable, updated version is the size of a flashlight, requires one person to operate, and is intended for use with homemade micro-stencils.

Students for a Free Tibet, a group with more than 700 chapters worldwide, has been staging protests in Beijing over the course of the past two weeks. According to Dorjee, who is also the group’s technical advisor, GRL technology was an ideal fit for the spectacle of the Olympics, and called the GRL the “go-to group for open source urban expression”.

For the latest information and images, please visit the website of Students for a Free Tibet.
Additional images for download:

The Grafitti Research Lab, with images made using the L.A.S.E.R. Stencil (in the US)
LED Throwies

Additional coverage:

Boing Boing
The Washington Post
Gothamist
Associated Press

\#\#\#

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NYT: Coming to Central Park – A 7,500-Square-Foot Mobile Chanel Ad With an Artistic Mission

Several readers of this site forwarded this story to me while I was on vacation. I’ll let you read the whole thing and I’ll pick apart some details below.

Basically Chanel is renting out Central Park for millions of dollars to install a temporary exhibition (the structure is in the photograph above) of artist responses to their handbags called “Mobile Art.” Including the word art in the title is evidence of a defensive posture – Central Park doesn’t have billboards in it for a reason.

The guise of art also enables the city to cite “precedents like Christo and Jeanne-Claude’s ‘Gates’… or the four waterfalls designed by the artist Olafur Eliasson” as if the Chanel promotion were in the same category. Sure cynics can say there’s not much difference between big business and blue chip artists, but to put individual artists in the same classification as a multi-billion dollar company employing nearly one thousand people and retail stores on six continents… is kind of overstating it.

Moving on.

Douglas Blonsky, president of the Central Park Conservancy… and Mr. Benepe (Parks Commissioner) described Chanel’s donation as a windfall for the park. The money will go toward enhancing its horticulture, particularly in the area from 85th Street to the Harlem Meer.

Asked whether he anticipated criticism for allowing Chanel to advertise one of its products in the park, Mr. Benepe countered, “Everything has a sponsor.”

As we’ve discussed before, parks and city infrastructure are what government is for. (The lack of funding and related neglect is what brought about the non-profit Central Park Conservancy to begin with.) This is one of the reasons taxes are good! And why you should fight back when two-thirds of the corporations doing business in the United States don’t pay them. Otherwise we end up relying on a thousand points of light and a corporation on a white horse. When governments cut taxes and/or spend them on unnecessary wars we make shitty deals with corporations giving up the sacredness of our public parks in a desperate attempt to keep them around. That and bridges fail.

And what do we get when we resign ourselves to the statement, “everything has a sponsor”? Anne has written a whole book about it. Inauthentic culture.

“Artists in 17th-century Italy wouldn’t have been in business were it not for their patrons,” he added,

Really? Is that our standard? Our level of success is an over three hundred year old monarchy?

We can do better.

Coming to Central Park – A 7,500-Square-Foot Mobile Chanel Ad With an Artistic Mission – NYTimes.com

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Dangerous Business


Now, I like your freedom of speech as much as the next gal—technically more, probably—but i’m not about to get all up in arms because some ad industry blog has been receiving death threats for discussing a campaign that links government-backed violence, human rights violations, the Olympic Games, and the Chinese government. Especially when journalists, activists, and the Swedish Red Cross have been suffering worse, for years.

The alleged death threats were aimed at “a beyond-a-blog, commercial-laden delirium of heaven and hell for advertising addicts around the world, gossips about advertising stunts and marketing mishaps. The latest advertising news from a creative point of view served fresh daily since 2000″—barf—that builds buzz around such brilliant campaigns as Saatchi and Saatchi’s hilarious and spot-on campaign about human trafficking—in which humans were actually advertised for sale! My god the genius! It’s funny because it’s true! And also because it might have appeared first in the Onion!

The ads, for a Swedish Red Cross campaign, depict citizens being beaten, choked, attacked, and otherwise threatened by allegedly Chinese enforcers. Chinese ad enthusiasts and death-threateners, however, charge that the abusers are actually Nepalese. The images are accompanied by the 2008 Beijing Olympic Games logos. Some can be seen here, but because the charming ad blog above has imprinted its own logo on the images, I’m not going to repost. Human rights violations and abuses of activists and journalists have been tied directly to the 2008 Olympic Games.

Apparently the Swedish Red Cross tired of the death threats and opted to remove the images from its own site. Because, one assumes, the Swedish Red Cross isn’t surprised when violating long-held Chinese mandates restricting press freedom results in death threats. But apparently, the ad world is.

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