###Scrappy artists, students, and regular folk open wallets to reach out to ad pros###
CHICAGO—Only 2 weeks after the Anti-Advertising Agency Foundation For Freedom announced its new giving campaign, donations have come in from all over the country, raising the pot offered to one lucky creative to $670—and she or he will still receive a giant check!
The 2008 Anti-Advertising Agency Foundation For Freedom Award (AAAFFFA), designed to oust advertising, marketing, and PR creatives from their careers, received a healthy boost from young artists, activists, and everyday people in New York, Chicago, and Columbus, Ohio eager to help the organization in the mission to decrease commercialization of public space, human relationships, journalism and art by removing a single individual from an industry that directly supports these goals.
“We call it ‘reverse robin-hooding’,” AAAFFF Executive Director Anne Elizabeth Moore explains. “We’re not stealing, we’re asking. Also, in a way, I guess we’re giving to the rich instead of the poor. But we’re doing it for the right reasons.”
Steve Lambert, CEO of the AAA, agrees. “This display of generosity is just the first step. More valuable than the money we’re giving one marketing professional is the donation they’re giving us; by leaving advertising and working for the common good.” The AAAFFF also accepts non-financial donations.
College students have been moved to donate by the AAAFFF’s accepting applications from fellow students changing majors from advertising, marketing, or public relation to social services, art, journalism, creative writing or similar endeavors. “This award can make a substantial difference for a college student,” Moore explains, “helping to pay for additional classes to complete a new major and the extra text books required. We’re here to make a real difference.”
An upcoming “testimonials” section of the AAA site will help inform students who currently believe marketing is a glamorous world of cash and creativity and provide them with gritty, real-life stories from jaded professionals in the industry.
“We thought advertisers themselves would be all over this. It’s the perfect way to oust a hated adversary and better the chances of total ad-world domination,” Lambert states. “Who knew regular people hated advertising this much?”
Application forms are available now at the Anti-Advertising Agency’s website, and must be typed and postmarked September 1, 2008. Students are urged to plan ahead, and prepare their paperwork over the summer.
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The mission of the Anti-Advertising Agency Foundation For Freedom is to bring the best and brightest former ad pros together once a year; inspire young people to leave the craft; focus the industry and public at large on the profoundly negative social justice impacts of advertising; inspire problem-solving methods focused on the most important issues facing the real world; and shine a light on the influence the advertising, media, and marketing industries has on dwindling public space, atrophying human relationships, and the destruction of democracy.
Donate to AAAFFF online via PayPal. Please be sure to specify “Anti-Advertising Agency” as the item. Thanks!
Testify!: AAAFFF Testimonials From Real (and Former!) Ad Pros
I’ll plan to update these regularly, but for now, here are just a few of the comments that have come across my desk at the AAAFFF since taking over the ED position:
“I have worked for the past 4 years (since I graduated from a very prestigious culinary school) doing R&D for a food manufacturer . . . Boy, throwing away 5,000 pre-packaged hamburger buns when they don’t get used is even more egregious when you wake up to CNN telling you that people are rioting in Haiti and Egypt because they can’t afford a loaf of bread. Poor people are so silly. I’m all ready to quit my job so that I can devote my time to the theatre which is my true love . . .†.†—Midwestern Ad Man
“Today, after my job, I was walking to my apartment and felt sad, because, after a good weekend, my work today was a #%$# (censured). It’s not life to live, 10 hours and only business, business. Some people want to sell agriculture machines and technology and I spend my time on it?†—Brasilia Ad Man
“Throughout my studies I’ve found myself questioning if advertising is the right industry for me. I’m in love with the creative process, but not as interested in the products it’s being centered around.â€â€”New York Ad Woman
“[The AAAFFF is] enough to make me wish I could leave advertising all over again. . . . I left advertising, but I never got a GIANT NOVELTY CHECK! I didn’t even get a normal-sized severance package. I guess I did get a pretty nice unemployment income for a while. Advertising is inherently evil, though, I am glad I am not doing that anymore. It is better to starve righteously.†—Minneapolis Painter
“We’ve seen your website at http://antiadvertisingagency.com/projects/foundation-for-freedom and we love it! We see that your traffic rank is 602777 and your link popularity is 26. Also, you have been online since 19/06/2004. With that kind of traffic, we will pay you up to $4,800/month to advertise our links on your website. If you’re interested, read our terms from this page: [website deleted for privacy concerns].†— Internet Ad Man