You Don’t Need It – Stickers

You Don't Need It Sticker

Based on the popularity of the Packard Jennings and the Anti-Advertising Agency’s Bus Stop Bench project we had some stickers made. They are easy to carry around town and by placing the stickers onto advertising (or other objects) the ad is detourned, often in humorous and interesting ways.

Listen to Steve Lambert talk about the “You Don’t Need It” sticker on National Public Radio.

We’ve received some photo reports back from people like you the field (see below). If you’d like a free set of stickers, send a self address stamped business envelope to:

Steve Lambert/Anti-Advertising Agency
P.O. Box 543
Beacon, NY 12508

You can also download an eps file of the sticker and make your own (you can leave out the AAA logo if you want).

En Español.

Note: I can put 5 in an envelope without an extra stamp. If you want more, send extra stamps. If you want to send a little donation too, that’s fine – we’ll use them to make a whole new sticker that’s in the works. If you want the spanish version too, I can send them out and they are always free. All I ask is that you send me back some photos of where you placed them.

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  1. adman
    Posted February 2, 2007 at 9:13 am | Permalink

    cool! an ad for yourselves!

  2. Posted February 24, 2007 at 10:58 am | Permalink

    Adman, please see our FAQ.

  3. Taras
    Posted October 6, 2007 at 3:00 pm | Permalink

    I think the “we don’t need you” sums it up, I think this is quite patronising towards the public. They know they don’t need it, and those that don’t realise it aren’t going to ponder a sticker..

  4. Sara
    Posted November 14, 2007 at 12:36 am | Permalink

    Taras, it is good to be reminded. There are plenty of other forces out there telling us otherwise.

  5. Posted January 27, 2008 at 10:12 pm | Permalink

    wonderful idea!

  6. Esther Gonçalves
    Posted April 11, 2008 at 11:50 am | Permalink

    Amazing think!

    How I obtain adhesives here in Brazil?

  7. Esther Gonçalves
    Posted April 11, 2008 at 11:50 am | Permalink

    How I obtain adhesives here in Brazil?

  8. Omnifrog
    Posted April 16, 2008 at 8:49 am | Permalink

    haha, I love it!

  9. Posted April 16, 2008 at 1:10 pm | Permalink

    This is just the way coolest idea!!

    And I love how you put the trackbacks at the bottom of your comments section, rather than mixing them in with the real comments.

  10. Jenny
    Posted April 18, 2008 at 5:27 pm | Permalink

    Why would someone put these on water dispensers? I think it dilutes the power of the message, given that, actually, we DO need to drink water.

  11. Posted April 18, 2008 at 10:27 pm | Permalink


    Certainly, we do need to drink water, but do we need bottled water?


  12. DeliD
    Posted April 23, 2008 at 3:38 pm | Permalink

    I am confused on how vandalism and graffiti is good.

  13. Posted April 24, 2008 at 1:12 am | Permalink

    @DeliD – I am confused on what exactly you mean.

  14. DeliD
    Posted April 25, 2008 at 4:34 pm | Permalink


    Do you really think encouraging vandalism is going to help anything? I see enough junk on the streets, I don’t need to see more junk stuck on top of it. I look at the pictures on your site and can’t help but role my eyes. I agree with your points, but graffiti isn’t the answer.

    • sahar
      Posted January 29, 2014 at 1:58 am | Permalink

      Deli, I think it isnt vandalism, it is a transient remedy, it isnt for long time. It is kind of Critical Design. with this sticker we want to say it is enough, stop it.

  15. Posted April 25, 2008 at 4:37 pm | Permalink

    @DeliD – so what is the answer?

  16. dio
    Posted May 21, 2008 at 6:09 pm | Permalink


    perhaps a hobby. have you considered knitting?

  17. Posted May 26, 2008 at 6:20 am | Permalink

    @dio knitters do graffiti too. I reckon cross stitch is the solution.

  18. Posted May 26, 2008 at 7:26 pm | Permalink

    ….so, the streets are full of useless ads and you want us to believe filling them full of ads and stickers is a good thing. This kind of protest is always pointless. Try not buying the crap. Turn off your tv and log off your PC.

  19. Amos
    Posted May 27, 2008 at 1:31 pm | Permalink

    Why should we roll over and let advertisers do whatever they want? Vandalism by another name is people taking an active role in creating the messages that fill our public spaces. Of course these stickers aren’t going to change the world, but they will add to the amount of people taking an active role in their society instead of being a passive consumer or dropping out. Take back the streets!

  20. Gino
    Posted May 27, 2008 at 2:09 pm | Permalink

    I wish there really was a way to opt out of advertising: junk mail, spam, Internet ads on every page, billboards, magazine inserts, newspapers, radio, television (even cable!), roadsigns, store displays, political signs, ads painted on cars, the doctor’s office, on and on. Caller ID, DoNotCall List(doesn’t apply to politicians) the TV mute button, TIVO, junk mail & pop-up blockers, MP3 players – they help but not much.

  21. Posted May 29, 2008 at 1:51 pm | Permalink
  22. mairo kägu
    Posted June 3, 2008 at 6:55 am | Permalink


  23. kat
    Posted June 18, 2008 at 7:41 pm | Permalink

    I love this idea. Is it possible for New Yorkers to stop by and pick up stickers, and save all the back-and-forth postage?

  24. Posted June 20, 2008 at 9:36 am | Permalink

    @Kat, sure, you can come by Eyebeam. Just send me an email so I can make sure I’m there when you come.

    540 W. 21st St.
    New York, NY 10011

  25. Rick
    Posted August 14, 2008 at 6:15 pm | Permalink

    Could you make stickers that tell me what i DO need?

    Clearly, I can’t think for myself. Thank you for clarifying what I shouldn’t buy.

    • I could also use stickers on things that I shouldn’t touch, like hot stoves and sharp things.
  26. Posted August 15, 2008 at 5:12 am | Permalink

    While I do feel that companies paying for adspace deserve the right to freely promote their materials, I also think that this campaign is Totally Sweet.

  27. Posted August 15, 2008 at 1:18 pm | Permalink

    i like how some here are saying ‘they know they don’t need it’ – no, they don’t. you have too much faith in humanity folks. i think it’s a great commentary and a refreshing change to the usual stream of bs we’re told we have to buy. the point is not that we’re being patronized because we’re told we don’t need it, the point is it’s a counterattack to being patronized by the ads themselves.

  28. Bob
    Posted August 15, 2008 at 1:35 pm | Permalink

    While I don’t have a broomstick in my rear about vandalism, how is the glue on these? It does further clutter one’s visual field especially if it’s as permanent as the ads. Anyway legally if you’re caught in the act there will be a problem with the “authorities” right?

  29. Lillie
    Posted September 3, 2008 at 10:05 am | Permalink

    My envelopes are in the mail !!! Send as many as you can !!!

    You would make Bill Hicks proud Steve !!


  30. David
    Posted October 4, 2008 at 9:15 am | Permalink

    Monkey see monkey buy…

  31. larry Langner
    Posted October 10, 2008 at 3:46 pm | Permalink

    Hi Steve, I googled the phrase “you don’t need it” ’cause living in Paris, France it seems people are overwhelmed by consumerism and fashion and at the same time are griping about the price of staples such as food. I figure cutting back on non-essentials and overpriced name brand products families could more easily afford the products which they do really need and at the same time free themselves from being victims of advertising and marketing. If you would you would make up some stickers in French I would be happy to help promote your idea. For years I’ve been hand-making red, white and blue flags and placing them in dog poop that dog owners fail to clean up. Seems to have helped in my area and people do get a chuckle. In French “you don’t need it!!” translates “vous n’avez pas besoin.” I’d be happy to help pay some of the costs for production/mailing. Please contact me. Good Luck and Thanks.

  32. Opie
    Posted November 21, 2008 at 11:45 am | Permalink

    This is an awesome way to release sigils into the world that help the struggle of the masses instead of brainwashing them. I can really get behind this.

  33. mike h.
    Posted December 13, 2008 at 11:08 pm | Permalink

    hi i like your site but how about: turn off destroy your tv’s and cmputers … and take back your streets!

  34. aldhaferi
    Posted February 4, 2009 at 6:13 am | Permalink

    […] was the activist approach – pasting these “You don’t need it” stickers from the Anti-Advertising Agency on all the billboards and taking a picture, and perhaps contacting the agency handling Haleeb […]

  35. SparkyPsychadelia
    Posted May 9, 2009 at 2:26 am | Permalink

    Give us art for free, not things to sell to you or me.

  36. sam
    Posted July 30, 2009 at 11:59 pm | Permalink

    haha excellent this is just what i’ve had in mind…
    you still making these?

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