Contact: Anne Elizabeth Moore – aem at anneelizabethmoore.com
Steve Lambert – steve at antiadvertisingagency.com
###FOR IMMEDIATE RELEASE###
April 17, 2008
###ANNOUNCING THE 2008 ANTI-ADVERTISING AGENCY FOUNDATION FOR FREEDOM AWARD###
###Fund Offers One Lucky Ad Industry Creative Freedom, Giant Check###
CHICAGO—The most creative and forward-thinking professionals of our time work in marketing. The Anti-Advertising Agency Foundation For Freedom wants them to quit. And they’re offering cash.
This morning the Anti-Advertising Agency’s new charitable arm, the Anti-Advertising Agency Foundation For Freedom, announced its first funding program, designed to oust advertising, marketing, and PR creatives from their careers. The 2008 Anti-Advertising Agency Foundation For Freedom Award (AAAFFFA) aims to respond to the increasing commercialization of public space, human relationships, journalism and art by decreasing the number of individuals working in industries that directly support these goals. “Getting these talented people out of advertising and working on real problems is so exciting!” states Steve Lambert, CEO of the AAA.
The fund is seeded with hard-earned cash from creative endeavors, donated by Lambert and AAAFFF Executive Director Anne Elizabeth Moore, who will also judge the applications. The vast numbers of ad industry creatives who regularly express hatred toward their own jobs is expected to bring in thousands of submissions. “So many ad industry types hate what they do. I wish we could help them all,” Moore states.
Offering a cash incentive to join the unprofitable creative industries was a difficult decision to come to, Lambert and Moore agree. As artists themselves, funding such an endeavor wasn’t a financially rational decision. Still, the AAAFFF hopes to inspire others to behave in a similarly financially irrational manner—for the common good. “Anyway,” Moore explains, “after several intensive focus groups, we found that the target audience for this campaign is motivated first and foremost by personal gain.”
One lucky creative will be awarded all accrued funds, assistance in achieving future career goals, freedom, and a giant prize check. The winner will be honored at a special reception to be held during Advertising Week in lovely New York City. All applicants will be invited to attend.
“Unfortunately we won’t reach everyone. Many marketers have grown dependent on exorbitant salaries and undemanding work days and can’t conceive of a moving to a lower tax bracket—no matter how liberating,” Lambert laments.
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