Confusing on several levels…

Welcome Kelli Anderson, our newest latest on the Anti-Advertising Agency site. Kelli worked on the New York Times Special Edition designing ads for Dr. Zizmor among other things. Welcome Kelli!

“For sale” realty signs are a familiar sight in post-real-estate-bubble Williamsburg. It was only a matter of time until some super clever ad exec co-opted this ubiquitous format for some good ol’ guerilla marketing. Well folks, that time has come. And the product for sale (a tv show which features Courtney Cox as a predatory “older” woman ) looks pretty ill-considered as well:


In a neighborhood already awash in actual foreclosure signs and vacant luxury condos, this is almost certainly meant to be a sick joke, right? Or else, borne out of some new type of cynical, afflicted optimism (“in sadness/opportunity,” “if lemons/lemonade,” etc.)? What will the neighbors think, after all?

In an interesting twist of unintentional comedy (or postmodern self-realization?), the content of the show follows a similar thematic trend:

Courtney Cox’s needy female protagonist [Is To] SadnessTM


Meaningless flings with young studs [Is To] OpportunityTM

It is an “empowering!TM ” analogy.

Very disappointing stuff, considering the dearth of middle-aged female characters on TV. I guess they were just waiting for the right demeaning stereotype to come along…

Will someone please call that 877 number and see if the place is really for sale?

Bonus: Funny banter on the subject of the confusing “pumas/cougars/mountain lions” thing by The Hater podcast.

Update: Following the recent Brownstoner post on the faux-real estate/faux-cougar ads, several commentators questioned the signs’ legality. The NYC Department of Buildings prohibits signs at residential addresses that advertise products unrelated to that address, but permits signs that “direct attention to a business at the same location as the sign.” In other words, a [legitimate] “For Sale, Call Realtor” sign is permissible, while leasing your yard to Verizon (so they can shave their logo into the grass) would be illegal. This-parody-of-the-real-thing is ultimately NOT the real thing would inevitably fall into the illegal advertising category. See NYC’s Outdoor Sign Guidelines and the city’s definition of “Advertising Signs” for more information.

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