Monthly Archives: August 2007

Laws against billboards, how about wrap one?

There appears to be a new phenomenon of people being paid to “wrap” their cars in advertisements as a sort of moving billboard. (article see the article here) I had seen several flatbed trucks which had been outfitted with billboards on the back before, but I have not seen one of these cars yet. Maybe […]

Posted in Articles, News, Reference Library | Tagged , | 3 Responses

The Golden Gate Billboard

There was an article in the NY Times today discussing the possibility of getting some sort of “sponsorship” for the Golden Gate Bridge. You know the idea of slapping advertising on everything has gotten bad when people are seriously discussing slapping ads on national treasures. What’s next? I giant “Monster.com” sign below the Mount Rushmore […]

Posted in News | Tagged , , , | 1 Response

There Are 12 Kinds of Ads in the World

From Slate: There Are 12 Kinds of Ads in the World Resist them all! In 1978, Donald Gunn was a creative director for the advertising agency Leo Burnett. Though his position implied expertise, Gunn felt he was often just throwing darts—relying on inspiration and luck (instead of proven formulas) to make great ads. So, he […]

Posted in Articles, News, Reference Library | Leave a comment

You Are A Captive Audience

Here’s some miscellaneous links about advertisers seeing people in their everyday lives as a “captive audience” for their sales pitch. Enjoy! Fillboard Fillboard specializes in “handheld outdoor advertising” meaning they put ads on the pumps at gas stations. The site explains, “consumers interact with your with your ad during the 3-5 minute refueling process.” (What […]

Posted in News, Reference Library | Tagged , , | Leave a comment

NYT: Pay Phones Turned Mini-Billboards

An excerpt from Aug 17 New York Times: There is a reason for their survival: Public telephones are one of the stranger cash cows in city finance. Not because of the coins that are fed into them, but rather because of the millions upon millions that companies are willing to pay to put ads on […]

Posted in News | Tagged , , , , | Leave a comment

NY Dept. of Buildings Strikes Back!

After years of insufficient fines and lax enforcement, the Department of Buildings (under public pressure) has begun to do their jobs. And they’re having an impact. Since earlier this year there’s been a noticeable decrease in illegal banner ads on constructions sheds and scaffolding. Now, The New York Department of Buildings is going into “phase […]

Posted in News | Tagged , , | Leave a comment

So Happy Together?

Posted in News, Reference Library | Tagged | 3 Responses