Live active culture!

The blog posted some amazing Brazillian ads for yogurt on Friday. The tagline, when loosely translated, reads, “Forget about it. Men’s preferences will never change.” The images are voluptuous takes on famous film stills.

It’s got me thinking, well… why not? Historically tastes have shifted quite a bit. Junichi, the blogger of Poplicks, seems to think that these ads would never work in the United States, but who can really say? After all, there’s a silent population of men and women who dream of fat-bottom girls and huggabears. If you don’t believe me, check Craigslist. In our American, brainwashed minds, the Fit Light campaign seems to be a farce, but take pause…

brazil ad

Men’s preferences will never change, and that’s fine– because everyone has a different preference!

I’m excited for this idea to catch on here, and it should! Not because we’re aiming to be “inclusive,” but because, damn it, those women ARE sexy! A little cushion for the pushin’ is great, bouncy fun and their self-confident smiles show it!

They make me want yogurt.

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  1. Simon says:

    I think you got the point of the ads exactly backwards. The Brazil ads are trying to point out that NOBODY wants these large women because ALL men prefer thin women. Junichi’s point is that in the US these ads won’t work because SOME men actually prefer larger or plussize women.

  2. Emily Gallagher says:

    Hi Simon,

    You’re right, I misinterpreted Junichi’s comment. Thanks for helping me out.

    What makes the narrow-mindedness clear is that the ad is “Light Fit” yogurt. But if they were selling something else, say, regular yogurt, do you think it would work? If advertisers started targeting the underrepresented lovers of the lush, would it push merch? Especially considering yours and Juinchi’s point?

    It’s an interesting thing to consider. If women of a different size or shape were included, not as a consolation or threat, but because they exist and are frequently desired, would it sell products? Or does all advertising have to do with our pre-programmed, mediated desires rather than our actual ones? What do you think?

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