Author Archives: Steve Lambert

Logo Motto Flickr

By Steve Lambert | Published: October 14, 2007

2 projects: LogoMotto is a very simple page that randomly juxtaposes a company logo with another’s company slogan. It’s funny, though I’m not entirely sure I can explain why. Clicking through a few combinations of logos and mottos in new contexts had me realizing how bizarre and controlled these short phrases and little graphics are. […]

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Playing Catch Up

By Steve Lambert | Published: October 11, 2007

It’s been quiet here for a while. I’ve been busy these past few weeks on a side project for Conflux. But more than that, a big new project with Packard Jennings (see Bus Stop Ad Project) has been taking up most of my time. It’s finally done and will be installed on Market Street in […]

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There Are 12 Kinds of Ads in the World

By Steve Lambert | Published: August 22, 2007

From Slate: There Are 12 Kinds of Ads in the World Resist them all! In 1978, Donald Gunn was a creative director for the advertising agency Leo Burnett. Though his position implied expertise, Gunn felt he was often just throwing darts—relying on inspiration and luck (instead of proven formulas) to make great ads. So, he […]

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You Are A Captive Audience

By Steve Lambert | Published: August 17, 2007

Here’s some miscellaneous links about advertisers seeing people in their everyday lives as a “captive audience” for their sales pitch. Enjoy! Fillboard Fillboard specializes in “handheld outdoor advertising” meaning they put ads on the pumps at gas stations. The site explains, “consumers interact with your with your ad during the 3-5 minute refueling process.” (What […]

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NYT: Pay Phones Turned Mini-Billboards

By Steve Lambert | Published: August 17, 2007

An excerpt from Aug 17 New York Times: There is a reason for their survival: Public telephones are one of the stranger cash cows in city finance. Not because of the coins that are fed into them, but rather because of the millions upon millions that companies are willing to pay to put ads on […]

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NY Dept. of Buildings Strikes Back!

By Steve Lambert | Published: August 6, 2007

After years of insufficient fines and lax enforcement, the Department of Buildings (under public pressure) has begun to do their jobs. And they’re having an impact. Since earlier this year there’s been a noticeable decrease in illegal banner ads on constructions sheds and scaffolding. Now, The New York Department of Buildings is going into “phase […]

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Eyebeam Fellowship Apps Due Aug. 6

By Steve Lambert | Published: July 28, 2007

Eyebeam’s R&D, Production, and Education Labs are accepting applications for fellows for 2007/2008. The R&D OpenLab is where I have been a fellow since November of 2006 and has been the home (and genesis of) the Graffiti Research Lab since early 2006. The lab is a very collaborative environment, so consider applying. More info can […]

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Do you want TV ads on Bart?

By Steve Lambert | Published: July 17, 2007

Bay Area Rapid Transit (BART) is considering adding televisions to their trains and platforms, which would show 20 minutes of advertising per hour. The article mentions the advertising becoming a source of revenue for transit, although BART has a surplus this year, and according to BARTs estimates the additional revenue would, at best, be .01% […]

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Urban Art Workshop – Madrid

By Steve Lambert | Published: July 15, 2007

Fresh from our inbox are the results of a workshop in Spain that seems to have come off rather well! (Look for the sticker on the top corner of the image on the left.) Check out the site for more.

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AAA Sound Units in Rotterdam

By Steve Lambert | Published: July 15, 2007

The Anti-Advertising Agency’s Portable Sound Units, a project done in collaboration with Sara Dierck and Michael Dodge, will be shown in Rotterdam at ROODKAPJE art space. “GIMMEGIMME!” opens July 20th and includes a variety of artists who give their work away for free. There is a free catalog available for download.

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Estonia on PP123

By Steve Lambert | Published: July 10, 2007

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XXL Stencil Instructions

By Steve Lambert | Published: July 8, 2007

As promised, I’ve posted more instructions on how to do some previous projects – tools, techniques, and tricks . This round I explain how I made extra large, clear stencils to paint out poster advertising in the Mission District of SF in 2000. Because it can be done in high traffic areas in the light […]

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Quick and Dirty Low-Tech Ad Buffer

By Steve Lambert | Published: July 6, 2007

I posted an improvised ad-buffing tool I made recently onto instructables. It costs less than $6 and can obscure advertising up to 12 high (or higher if you find an extending pole). It’s not the most sophisticated, but it gets the job done. Please, make your own and put it to use! I might post […]

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George Saunders on Stay Free!

By Steve Lambert | Published: July 3, 2007

Stay Free! has a nice interview with George Saunders, author of In Persuasion Nation. His book is on my “to read soon” list, but I’ve heard a few interviews with him and have been impressed with his thoughts on advertising and culture. Here’s some excerpts from the Stay Free piece: STAY FREE!: When you look […]

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New Lauren Greenfield video on NY Times

By Steve Lambert | Published: June 23, 2007

I was recently reminded of the work of Lauren Greenfield (wikipedia) when I came across an excellent video she made for the New York Times Magazine. Her photography show, “Girl Culture,” was at a museum in Tucson several years ago when I coincidentally wandered in and became a fan on the spot. My wife and […]

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