Autonomous public art workshop, Madrid

I just found this in the documentation of a Autonomous public art workshop, Madrid. Good stuff…

An intervention that intelligently targets a certain Achilles’ heel of advertising. As pointed out by culture jamming documenter Dave Gross in his brilliant piece Interrupt pathological, media simulated social interaction, it is by engaging us in a fictional personal relationship through eye contact that most advertisements get our attention.

Therefore the obliteration of the eyes of the models greatly disarms the images. Jiménez’s piece builds on that idea and suggests a game that is as fun to play as it is to watch.

This entry was posted in News and tagged , , , . Bookmark the permalink. Post a comment or leave a trackback: Trackback URL.

Post a Comment

Your email is never published nor shared.

You may use these HTML tags and attributes <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>