Filing this one under “not creative“
I just went to NYTimes.com, as I do multiple times a day. A split-second after I arrived at the homepage, it was covered up with a full-page ad overlay. That was irritating, but I’m willing to tolerate some annoyance in return for excellent free content. I found this particular full-page ad overlay downright disillusioning, though. Here it is: New York Times 2040 Yup–it’s a fake New York Times homepage from 2040, with jokey futuristic news stories and a redesign which consists of the Times dumping its logo, tagline, and typography in favor of a look which I’m guessing won’t end up resembling whatever is hip when 2040 does roll around. It’s a component of Intel’s big new ad campaign with the slogan “Sponsors of Tomorrow.”
Read the rest at Assuming There’s a New York Times in 2040, I Hope It’s Not This One | Technologizer.
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