Free Shopdropping Workshop at Eyebeam NYC

Shopdropping Workshop with The Anti-Advertising Agency
Feb. 10, 2007 12-6pm
Eyebeam – 540 W. 21st Street

Just added, dates in Pennsylvania, Ohio, and North Carolina – please contact us for details

Eyebeam is pleased to present a daylong Shopdropping Workshop led by the Anti-Advertising Agency. Shopdropping (the opposite of shoplifting) is a tactic used by artists and activists to clandestinely place objects in retail stores. “Dropped” objects are usually versions of consumer products altered or recreated to detourn the retail experience. Shopdropping is a fun and easy form of culture jamming, gently subverting dominant cultural forms to create new meanings.

Starting at noon, participants will receive a shopdropping overview, including artists’ shopdropping projects information and demonstrations of the necessary tools for shopdropping, and time will be given to test out some of the techniques discussed. Immediately following, participants will head into the field to help distribute a new, unreleased Anti-Advertising Agency project (as well as some creations of their own) into stores around Manhattan. This workshop will begin at Eyebeam, 540 W. 21st Street (between 10th & 11th Aves), and is open to the public free of charge.?? If you have a digital camera of any kind, please bring it.

Your hosts:?
Steve LambertEyebeam OpenLab Fellow, Steve is the founder of the Anti-Advertising Agency, and former undercover store investigator. Steve will share the secrets he learned on the job leading to the arrest of dozens of shoplifters. Learn the top three things store investigators watch for and how to shopdrop undetected! (He also knows a few things about art.)

??Amanda Eicher – Anti-Advertising Agency “Art Director,” Amanda has been developing a project that will visually rejoin products and the labor that creates them. Drawing on two years of research in production factories in Central America, her project incorporates portraits of workers there with the products they have made here.? ?

Marisa Jahn – is an interdisciplinary artist, curator, and educator whose work explores, constructs, and intervenes natural and social systems. Marisa is also the Curator of “Shopdropping: Experiments in the Aisle” and will entertain participants with an overview of artists shopdropping projects.

Eyebeam is an art and technology center that provides a fertile context and state-of-the-art tools for digital research and experimentation. It is a lively incubator of creativity and thought, where artists and technologists actively engage with culture, addressing the issues and concerns of our time. Eyebeam challenges convention, celebrates the hack, educates the next generation, encourages collaboration, freely offers its contributions to the community, and invites the public to share in a spirit of openness: open source, open content and open distribution.

Eyebeam’s current programs are made possible through the generous support of the Atlantic Foundation, Time Warner Youth Media and Arts Fund, the John D. and Catherine T. MacArthur Foundation, the Jerome Foundation, the Greenwall Foundation, the Experimental Television Center, the New York State Council on the Arts, a state agency, and the New York City Department of Cultural Affairs. For a list of past supporters, please visit

540 West 21st Street
New York, NY 10011
[T] 212.937.6580
[F] 212.937.6582

Hours: Tues-Sat, 12-6pm

Eyebeam openlab

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One Comment

  1. Liz
    Posted February 6, 2007 at 7:15 am | Permalink

    It’s a great idea, but I’m afraid ShopDropping will be wasted on the morons who graze in stores. Right over their heads.

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