Murky(ting) Water

Tap’dNY bills itself as

a New York City bottled water company with a local twist and knack for honesty. We don’t travel the world from Fiji to France seeking water or offer the usual bottled water gimmicks. We work with NYC’s public water system to source the world’s best tasting tap water, purify it through reverse osmosis and bottle it locally, leaving out ludicrous transportation miles.

Fuji Water and Evian and San Pelegrino are bad offenders in terms of transportation miles. I’m not going to argue with that. BUT, it is still filtered, which takes lots of energy. So its basically like the Coke/Dasani and Pepsi/Aquafina products in that respect: filtered local tap water.

Get a water bottle folks. Carry it with you. And if you are still afraid of NYC tap water, get a britta. But drink the water. Not the marketing coolaid.

It reminds me of Tiffany Holmes’ Lake Water project, where she bottled Chicago’s Lake Michigan water. The point being that bottling local water was exactly all the big Coke and Pepsi distributors were doing.

Lake Water

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  1. afischer says:

    The only caveat being that Brita filters are not for all cases. Brita filters don’t actually do that great a job filtering out those kind of contaminants. Really the only case where I am sympathetic to bottled water drinking is in places where lead and copper contamination is common.

  2. mandiberg says:

    Yes, of course. But in those circumstances your bottle is not going to be 12 ounces. Its going to be 5 gallons. Really, the real star of this show are all the mom and pop water purification shops that thrive in places where the water is not potable, even after a britta-ing. The only transportation is carrying it back two blocks and up the stairs to your apartment. 25 cents per gallon.

    Like these shops, in LA

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