Assuming There’s a New York Times in 2040, I Hope It’s Not This One (from Technologizer)

Filing this one under “not creative”

I just went to NYTimes.com, as I do multiple times a day. A split-second after I arrived at the homepage, it was covered up with a full-page ad overlay. That was irritating, but I’m willing to tolerate some annoyance in return for excellent free content.

I found this particular full-page ad overlay downright disillusioning, though. Here it is:

New York Times 2040

Yup–it’s a fake New York Times homepage from 2040, with jokey futuristic news stories and a redesign which consists of the Times dumping its logo, tagline, and typography in favor of a look which I’m guessing won’t end up resembling whatever is hip when 2040 does roll around. It’s a component of Intel’s big new ad campaign with the slogan “Sponsors of Tomorrow.”

Read the rest at Assuming There’s a New York Times in 2040, I Hope It’s Not This One | Technologizer.