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The Artvertiser
is an urban, hand-held, augmented-reality project exploring the live substitution of advertising content for art.
Software is trained to recognise individual advertisements, each of which become a virtual ‘canvas’ on which an artist can exhibit when viewed through the hand-held device.
The project was initiated by Julian Oliver in February 2008 and is being developed in collaboration with artists Clara Boj and Diego Diaz.
This is the first in a series of video reports documenting the progress of the project.
You can read more about the project at http://theartvertiser.com