The Artvertiser

By Steve Lambert | Published: May 20, 2009

The Artvertiser is an urban, hand-held, augmented-reality project exploring the live substitution of advertising content for art.

Software is trained to recognise individual advertisements, each of which become a virtual ‘canvas’ on which an artist can exhibit when viewed through the hand-held device.

The project was initiated by Julian Oliver in February 2008 and is being developed in collaboration with artists Clara Boj and Diego Diaz.

This is the first in a series of video reports documenting the progress of the project.

You can read more about the project at http://theartvertiser.com

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