Tag Archives: deception

The Secret Lives of Big Pharma’s ‘Thought Leaders’ – The Chronicle Review – The Chronicle of Higher Education

In the early 1970s, a group of medical researchers decided to study an unusual question. How would a medical audience respond to a lecture that was completely devoid of content, yet delivered with authority by a convincing phony? To find out, the authors hired a distinguished-looking actor and gave him the name Dr. Myron L. […]

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