AAA’s Steve Lambert invited to United Nations

The Anti-Adveritising Agency’s Steve Lambert was invited to the United Nations for a meeting on the impact of advertising and marketing on cultural rights.

In her 2014 report to the General Assembly, the Special Rapporteur will seek to identify main challenges and obstacles posed by advertising and marketing practices to the enjoyment of cultural rights, including the right to education, the right to artistic freedom, the right to enjoy and access cultural heritage and the right to choose one’s way of life. Advertising and marketing practices encompass a diversity of trends and methods used to sell or promote services or products including print, TV, radio, internet and billboards, branding, promotions, and sponsorship of cultural events or products, among other strategies. They also include the development of new practices linked to behavioural targeting and neuromarketing.

Anyone is welcome to fill out the questionnaire on your feeling about advertising in your nation.