In May of 2005 the Anti-Advertising Agency was offered the McBean Project Space at the San Francisco Art Institute.
From the SFAI Press release:
“The Anti-Advertising Agency (AAA) will transform the McBean Project Space into its temporary headquarters replete with a conference table, desks, chairs, dry erase boards, a water cooler, fluorescent lamps, and cubicle walls in order to plan the Agency’s counter-advertising projects for 2005-2006. Artist and educator Steve Lambert founded the Anti Advertising Agency. Co-opting the tools and structures used by the advertising and public relations industries, the Agency was established as a response to the pervasiveness of commercial content in public urban space. As the CEO of the Anti Advertising Agency, Lambert will work from start to finish with the artists selected for Agency support to help realize their projects. To date, five artists’ projects have been selected for Agency support. All of these projects will have workstations in the gallery/office where they can begin work and present their ideas to the public. Participating artists include Sara Dierck and Michael Dodge, who will work on engaging the public through sound and radio; Amanda Eicher, who will focus on connecting consumer products with labor; Susan R. Greene, who brings expertise in community-based art making and clinical psychology; Packard Jennings, who will hone the Agency’s message through public surveys and target audiences; and Dara Greenwald and Josh MacPhee, who will use street teams to promote business activity that doesn’t rely on advertising. As each of these artists projects evolve, the residual Post-It™ notes, reference material, paper scraps, diagrams, and scrawled notebooks will be left in the gallery as part of the exhibition.”