The Bright Idea Shade

By Steve Lambert | Published: September 1, 2008


Bright Idea Shade from Michael Mandiberg on Vimeo.

Oh advertising. Yes it can be shallow and harmful. But I have such great respect for it because the tools at work can be so effective – in social marketing for example. Which is part of the idea behind this whole AAA project. 

And those ideas seep into the other things I do. The same goes for Michael Mandiberg whose posts you see on this site.  We recently put those ideas to work on the Bright Idea Shade at the Eyebeam OpenLab.

Enjoy a video on the long weekend.

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