Okay, I’m going to come out and probably break with Anti Advertising Agency official policy, and say that I support ad-supported bike share programs. It is kind of making a deal with the devil, but the urban planning benefits have been demonstrated strongly. Getting cars out of the city, is worth the extra visual advertising. Plus people exercise, and are healthier, and are happier — bike riding is fun.

But this AdBike is just preposterous. The whole point of riding a bicycle in the city is to get somewhere. Transportation. Less space on the road. This is going to be worse than those trucks that drive around with billboards because it slows traffic down: I can’t imagine that beast of a recombent can move fast enough to remain save in the road. So its either going to stop traffic in the car lane, or dangerously take over the bike lane.

Just to give you a sense of how not-real-world this scenario is, check out his slacks and his shoes. He is wearing dress loafers. The only person who is going to be able to safely ride that bicycle in the city is going to be a real bicyclist. They are going to have serious muscles, and some kind of urban riding clothes and shoes. Like the bike taxi folk who have to work just to keep their behemoths moving. Dress slacks, that says a lot.

And all this is avoiding the fact that it looks stupid. If I were a marketer, I can’t imagine wanting my brand to show up on something that bulbous and dorky. Bikes are definitely cool. A lot of marketers and companies want to cash in on the bike = cool factor. But this bike is not cool. It is laughable.

And I’m restraining myself.

For more fun, check out the media kit

For more on why I like bikes, check out FoundBikes.com. Here is my ride

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“Michael Kraus saw the alert about the long taxi line. So he called his brother who lives nearby and got a ride home. Now he owes him a turkey sandwich.”

So advertising is about imagining potential futures. It is about hope, and aspirations and dreams. Is getting a ride home from the airport all those ad people could imagine using their service for? How about finding the subway station so they could take public transport. Now that would be something for the “community.”

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from Fashion and Style in the NY Times.

thanks to Hugh O’Connor

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During the recent rush of attention I ran out of “you don’t need it” stickers and needed to order more. Those came, and then I quickly ran out again. I just dropped a couple hundred letters in the mail box (see photo above) and there’s more stickers on the way. They’re coming!

Also, thanks those of you dropped a couple bucks into your envelope!

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You Don’t Need It, en español. Already on their way to Barcelona and Peru. This sticker accompanies our english version, and english stencil version.

As always, available FREE – just send a self addressed stamped envelope to:

The Anti-Advertising Agency
c/o Eyebeam
540 W. 21st St.
New York, NY 10011

We’re relocating! Will be out of touch through mid September 2010. After that we’ll start to be available again to give these away. Please subscribe to out RSS feed and check back later.

I can put 5 in an envelope without an extra stamp. If you want more, send extra stamps. If you want to send a little donation too, that’s fine – we’ll use them to make a whole new sticker that’s in the works. If you want the english version, I still have some I can send out and they are always free. All I ask is that you send me back some photos of where you placed them.

Care to print your own? You’ll want this EPS file. For printing we use Sticker Guy and VGKids because they’re punks and they’re a deal.

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3. Free Laser Cut Stencils

Just made available a stencil version of our “You Don’t Need It” Sticker. The file is a pdf, which you can scale to any size you like. Glue the paper printout to something heavier, like a manilla folder. Then carefully cut out the black areas with an X-acto knife. The stencil is then ready to use. Send us photos of your results and we will post them on the site.

Made possible by:

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Based on the popularity of the Packard Jennings and the Anti-Advertising Agency’s Bus Stop Bench project we had some stickers made. They are easy to carry around town and by placing the stickers onto advertising (or other objects) the ad is detourned, often in humorous and interesting ways.

Listen to Steve Lambert talk about the “You Don’t Need It” sticker on National Public Radio.

We’ve received some photo reports back from people like you the field (see below). If you’d like a free set of stickers, send a self address stamped business envelope to:

Steve Lambert/Anti-Advertising Agency
39 Roseway St. #2
Jamaica Plain, MA 02130

You can also download an eps file of the sticker and make your own (you can leave out the AAA logo if you want).

En Español.

Note: I can put 5 in an envelope without an extra stamp. If you want more, send extra stamps. If you want to send a little donation too, that’s fine – we’ll use them to make a whole new sticker that’s in the works. If you want the spanish version too, I can send them out and they are always free. All I ask is that you send me back some photos of where you placed them.

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Download an EPS file of the sticker and print your own!

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