from epoxy on flickr

see also – our post on Detouch

(Thanks Kelli)

Related posts:

1. Oprah, baby, please let me DeTouch you…
2. gorilla making guerilla advertising

During the recent rush of attention I ran out of “you don’t need it” stickers and needed to order more. Those came, and then I quickly ran out again. I just dropped a couple hundred letters in the mail box (see photo above) and there’s more stickers on the way. They’re coming!

Also, thanks those of you dropped a couple bucks into your envelope!

Related posts:

1. You Don’t Need It – Stickers
2. No Lo Necesitas
3. City fights illegal gig posters with CANCELLED stickers

(via Adam Rosen and these guys)

Related posts:

1. Wired News: Sony Graffiti
2. Adam Wier
3. NY Dept. of Buildings Strikes Back!

You Don’t Need It, en español. Already on their way to Barcelona and Peru. This sticker accompanies our english version, and english stencil version.

As always, available FREE – just send a self addressed stamped envelope to:

The Anti-Advertising Agency
c/o Eyebeam
540 W. 21st St.
New York, NY 10011

We’re relocating! Will be out of touch through mid September 2010. After that we’ll start to be available again to give these away. Please subscribe to out RSS feed and check back later.

I can put 5 in an envelope without an extra stamp. If you want more, send extra stamps. If you want to send a little donation too, that’s fine – we’ll use them to make a whole new sticker that’s in the works. If you want the english version, I still have some I can send out and they are always free. All I ask is that you send me back some photos of where you placed them.

Care to print your own? You’ll want this EPS file. For printing we use Sticker Guy and VGKids because they’re punks and they’re a deal.

Related posts:

1. You Don’t Need It – Stickers
2. Free Laser Cut Stencils
3. You Don’t Need It – Stickers

Also, check out these sticker projects:
The Bubble Project
Cancelled Stickers
Corporate Vandals Not Welcome
and
Our own You Don’t Need It sticker (which are free by the way) and the EPS file if you want to print your own.

Related posts:

1. You Don’t Need It – Stickers
2. You Don’t Need It – Stickers
3. The Bubble Project

Fillboard

Fillboard specializes in “handheld outdoor advertising” meaning they put ads on the pumps at gas stations. The site explains, “consumers interact with your with your ad during the 3-5 minute refueling process.” (What definition of interaction are they using?) And later boasts, “90% of respondents correctly recalled Fillboard advertising.” I think we can attribute some of this recognition to the initial shock of seeing advertising on a gas pump. This, of course, is the problem with ad creep; it works at first but eventually people stop noticing it. Then advertisers look further for places to put their messages, like escalator handrails, airplane overhead bins, eggs, bathroom urinals, stalls, and (soon) mirrors. Eventually Fillboards will become like all the other advertising media that surrounds one at a gas station, just more garbage.

Movie Theater Advertising

Another venue where people become a literal captive audience is at the movie theater. Where one used to expect hearing some music and seeing previews, most theaters in the past 5 years have begun playing promotional audio, and showing advertising not only during the previews, but from the moment the theater doors open. Bring this up at a party and it seems everyone has a complaint about ads before movies they’ve paid to see. In fact, recently a woman sued a Lowe’s theater for false advertising because the advertised show time and the actual show time differed drastically because of pre-movie advertising.

An AAA Blog reader sent me a post she wrote about pre-movie advertising which goes into some history and includes a great page from Kevin Murphy’s recent book, but I’ll let you see it for yourself. Speaking of fighting back…

Corporate Vandals Not Welcome

I’ve been meaning to write about this for months and I’m a little embarrassed it’s taken this long. Corporate Vandals Not Welcome is a grass roots sticker campaign to go over illegal advertising. Companies attempting to buy legitimacy will pay “street teams” to put up posters, stickers, and other promotional materials illegally. The laws are loosely enforced (if at all) and the marketing firms incorporate fines into their budgets. All the while individual artists and graffiti writers putting up stickers of their own are called criminals, beaten, fined, and given jail sentences. Corporate Vandals Not Welcome’s message is simple and clear, and the stance (“we have declared open season on corporate vandalism”) is refreshing. While I’m sure the owners of the site would prefer to remain anonymous I’m going to assume they won’t mind if people borrow the message for their own campaign. Check out the site and get to it!

photo courtesy: PSFK

Related posts:

1. Who Hates Guerilla Marketing in Boston? (Updated again)
2. “Hey girl, that’s a nice stick you’ve got there!”

City fights illegal gig posters with CANCELLED stickers The city council of Glasgow is fighting illegal handbills with science: they’re paying city workers to go around and stick “cancelled” stickers on all the illegal gig posters put up around town. Staff who patrol the city every working day spotting new posters and marking them are now a central part of the council’s £100,000 a year war on flyposting. And other workers have been issued with “cancelled” stickers which make it clear the ad has been banned by the council. And they have already had an impact on some rogue promoters who have been inundated with complaints from music fans. People who have bought tickets to some of this summers big gigs have complained, thinking that an event, rather than the advert, had been cancelled. Link (Thanks, Jono!) (Photo thumbnail ganked from a larger pic credited to Jamie Simpson)

I had seen a circus poster in the subway with a “CANCELLED” sticker over it in NY last month. It was the only one I saw and it made me wonder if it was fake. Then I thought… anyone could do that! Which turned into another idea that will materialize at Conflux this September. Oh the suspense…

(thanks Mark.)

Related posts:

1. You Don’t Need It – Stickers
2. AAA Posters
3. AMNY: Chase Caves on Illegal Sidewalk Ads

With a half-inch sticker you can do so much. Thanks to the anonymous author of this project that popped up on the internet in the past few days.

Related posts:

1. You Don’t Need It – Stickers
2. Anonymous
3. Neterotopia

Based on the popularity of the Packard Jennings and the Anti-Advertising Agency’s Bus Stop Bench project we had some stickers made. They are easy to carry around town and by placing the stickers onto advertising (or other objects) the ad is detourned, often in humorous and interesting ways.

Listen to Steve Lambert talk about the “You Don’t Need It” sticker on National Public Radio.

We’ve received some photo reports back from people like you the field (see below). If you’d like a free set of stickers, send a self address stamped business envelope to:

Steve Lambert/Anti-Advertising Agency c/o Eyebeam 540 W. 21st St. New York, NY 10011

We’re relocating! Will be out of touch through mid September 2010. After that we’ll start to be available again to give these away. Please subscribe to out RSS feed and check back later.

You can also download an eps file of the sticker and make your own (you can leave out the AAA logo if you want).

En Español.

<

p style=”text-shadow: none;”>Note: I can put 5 in an envelope without an extra stamp. If you want more, send extra stamps. If you want to send a little donation too, that’s fine – we’ll use them to make a whole new sticker that’s in the works. If you want the spanish version too, I can send them out and they are always free. All I ask is that you send me back some photos of where you placed them.

Related posts:

1. You Don’t Need It – Stickers
2. Sound Unit Sound Files
3. Steve Lambert at Versionfest 06

Download an EPS file of the sticker and print your own!

Related posts:

1. Sound Unit Sound Files
2. Posters