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Tag Archives: social marketing
Advertisaphobia
Is there a word for the irrational and/or rational fear of becoming the target of direct marketers? Advertisaphobia? Adverphobia? Adphobia? Ad-phobia? // Share|
Its Tappening: Bottled Water is Joke
The folks at Tappening have released one of the funniest and smartest PSA-ish social education campaigns I’ve seen in a long time. Well, maybe since the New York Times Special Edition. Reports are these cute single color posters with white lies about the bottled water industry will be hitting the streets of NYC soon, if [...]
For all the graffiti haters…
Ironworkers spray paint names of young cancer patients onto the beams of the Yawkey Center going up at the Dana-Farber Cancer Institute. The building’s steel skeleton is now a brightly colored, seven-story monument to scores of children receiving treatment at the clinic. from Boston.com, photo by David Ryan // Share|
PSAs can’t beat Prudent Boozers
The language isn’t bad, it’s what you say Casual visitors to the Anti-Advertising Agency site might find it odd or incongruous that we take issue with advertising, and yet use advertising methods in our projects. But they misunderstand. It’s not the method as much as the content. The core methods used to speak to a [...]
To Offset or Not to Offset…
I know, total cliche’d title. Oh well. I bought carbon offsets on a Continental flight. I particularly like the fact that you could choose your own science… and your own cost… I really wonder about offsetting. For a while I thought of it as a useful costing mechanism. And planting trees is a barely useful [...]
Inflatable Polar Bears – Environmental Defense Fund PSA
Inflatable Polar Bears – Environmental Defense Fund – Very Short List Bravo, the environmental defense fund appropriates street art and gets it right. Mass communication can be a powerful thing when not used to sell cars. // Share|
The Bright Idea Shade
Bright Idea Shade from Michael Mandiberg on Vimeo. Oh advertising. Yes it can be shallow and harmful. But I have such great respect for it because the tools at work can be so effective – in social marketing for example. Which is part of the idea behind this whole AAA project. And those ideas seep [...]
Raisin Brahms
Raisin Brahms (excellent pro-Art-ed video PSA) via simon jolly and boing boing // Share|
Dothegreenthing.com: Tears Of A Cloud
YouTube – Dothegreenthing.com: Tears Of A Cloud // Share|
NYTimes: Warning – Habits May Be Good for You
An interesting article which also serves as an introduction to the field of social marketing. P.S. Advertisers thinking about applying for the Foundation For Freedom; social marketing qualifies as new employment and, as one of the jurors, I look favorably upon it! Check out the article: A FEW years ago, a self-described “militant liberal” named [...]
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