By Patricia Lowry, Pittsburgh Post-Gazette Ah, for the good old days, when billboards were merely a blight you could avoid, sort of, by averting your eyes. Now the outdoor advertising companies have us right where they want us: stuck in traffic or at a red light, facing a digital sign that changes about every seven [...]
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Branded Event Radicalizes Mommy Bloggers
An exclusive branded vacation/soiree intended for some mommy bloggers—but not others—succeeded this week in raising some questions about transparency, PR, and free shit. Not, surely, the kind of buzz the fancy party was intended to start. The party was thrown by market giant Johnson & Johnson. The location was DisneyLand, owned by the Disney Company, [...]