In the early 1970s, a group of medical researchers decided to study an unusual question. How would a medical audience respond to a lecture that was completely devoid of content, yet delivered with authority by a convincing phony? To find out, the authors hired a distinguished-looking actor and gave him the name Dr. Myron L. [...]
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Drug Marketing Increases Risk of Illness, Study Finds — Commercial Alert
The more widely drug companies market a drug, the less many users of the drug tend to benefit from its use and the more likely they are be harmed by it, a new report finds. Researchers Donald Light, PhD, of the UMDNJ-School of Osteopathic Medicine and Howard Brody, MD, of the University of Texas Medical [...]