The Anti-Advertising Agency » outdoor

Smart License Plates: A Very Dumb Idea?

Steve Lambert — Fri, 25 Jun 2010 13:08:18 +0000

Do you think the idea of California license plates than can show electronic ads is:

1. A great idea, about time.

2. Possibly questionable, but let’s study it.

3. One of the top ten worst ideas of all time.

If you answered yes to #1, don’t bother reading further. If you answered yes to #2, you’re in line with 25 California State Senators who voted to do just that, study the idea. If you answered yes to #3, you can spend the rest of the day (or evening) pondering how woefully befuddled those legislators are to even spend a minute contemplating the idea.

The perpetrator-in-chief is Los Angeles area Senator Curren Price, who apparently sniffs some revenue for a state in perpetual budget crisis as well as perpetual paralysis between cutting spending and raising taxes. How much revenue? Who knows? In numerous news articles on the subject, Price is quoted as saying that he’s only proposing a study of the idea, and that the study will not be funded by the state? Huh? Who will fund it, then? And how will that affect the objectivity of the study’s conclusions?

Here’s the legislative analysis of the proposal. And below is one of the TV news pieces on the issue, with pros (gulp) and cons.

Consumer Reports: California considers ads on car license plates

Steve Lambert — Thu, 24 Jun 2010 23:51:52 +0000

Facing a $19 billion deficit, California is seeking creative solutions to its budget shortfall. The state legislature is considering a program that would allow advertising on license plates, according to the Associated Press. The bill would require new, digital plates, with ads appearing in the space currently occupied by the familiar numbers and letters. The ads would only appear once the vehicle had been sitting still for four seconds.

Smart Plate, a San Francisco startup, is reportedly developing a digital license, though it does not have a model that is production ready.

A CNN story suggests that these plates could display paid advertising and public service announcements (PSAs). Further, the new plates could benefit the Amber Alert system, with notifications flashed on plates across the state to apprehend criminals. It’s conceivable, though, that some drivers may not agree or endorse an advertised product or PSA.

In a nation already overrun by advertising, and with distracted driving fatalities and injuries on the rise, it seems like a no-brainer to defeat such legislation that could only make our roads more dangerous.

And California, as opponents to the ads point out, already has some of the worst traffic jams in the country. It stands to reason that ads popping up on cars will only add to driver distraction.

I understand that desperate times call for desperate measures, but it strikes me that this fanciful idea could create more problems than it solves.

What do you think? Post your thoughts and alternative suggestions in the comments below.

via Consumer Reports Cars Blog: Budget brainstorm: California considers ads on car license plates.

Scented Billboard Stinks

Steve Lambert — Tue, 08 Jun 2010 19:14:21 +0000

From AAA reader David Z…

In Mooresville, N.C a highway billboard advertising steak sold at Bloom/Food Lion, a grocery store, does more than ruin the visual landscape. It wafts onto motorists the smell of cooking meat. That’s right, it’s a scented billboard.

From the local Fox News channel:

The scent is emitted by a high-powered fan at the bottom of the billboard that blows air over cartridges loaded with the BBQ fragrance oil, said Murray Dameron, marketing director for Charlotte-based ScentAir, which provides custom scents and fragrance-delivery systems for businesses, including hotel lobbies, casino gambling and retail stores.

“With all the advertising around, you wanna be able to jump out and really grab the consumer’s attention,” said Angie Hunter, a spokesperson for Bloom stores.

I guess Angie Hunter, nor the town of Mooresville, is concerned about the rights of individuals from having advertising messages forced on them (whether the message is visual or BBQ-scented). Is it time that new ordinances need to be drawn up by local governments regulating this sort of invasive advertising pollution?

via In Mooresville, N.C a highway billboard… – memyselfandhim.

‘Welcome ad’ not so welcome – baltimoresun.com

Steve Lambert — Sun, 04 Apr 2010 03:28:27 +0000

The huge Under Armour logo recently added to the hillside of Federal Hill Park to welcome volleyball players has angered some residents, who say the advertisement detracts from the aesthetics of the historic neighborhood.

“It’;s hugely disrespectful,” said Paul W. Robinson, president of the Federal Hill Neighborhood Association. Since the logo was added Thursday night, Robinson said, he has received about 40 phones call and at least as many e-mails from residents upset by the advertisement. Had the company paid for the display, Robinson said, he might think differently about the black-and-white graphic with the words “Protect this house” underneath.

read the whole story: ‘Welcome ad’ not so welcome – baltimoresun.com.

(thanks to reader sam!)

Movement Happening on Illegal Signs

Steve Lambert — Mon, 29 Mar 2010 02:19:50 +0000

March has been a bad time for illegal signs in LA. Finally Illegal Advertisers are going to jail. Here’s info on some of the latest:

LA Weekly profiles advertisers in Los Angeles, as well as AAA compatriot Public Ad Campaign’s Jordan Seiler. Here’s how it starts “Supergraphic multimillionaire Barry Rush couldn’t have been pleased to hear a few weeks ago that Los Angeles City Attorney Carmen Trutanich had taken the audacious step of jailing a compatriot in arms, a Hollywood landlord who, for an undisclosed sum, cut a deal with a shadowy firm that draped an illegal supergraphic around a historic Hollywood Boulevard building.”
Following the arrest, Ban Billboard Blight reports that several illegal “supergraphic” billboards have come down. “It’s surely no coincidence that companies have been removing these signs after City Attorney Carmen Trutanich filed a multi-million dollar lawsuit against one sign company and a number of property owners, engineered the arrest and jailing of a landlord in Hollywood who put up a huge illegal supergraphic on an historic Hollywood Blvd. office building, and issued arrest warrants for sign company executives and a property owner who allowed three illegal supergraphics on yet another Hollywood building.” And they seem to be coming down all over the city.
Fuel Outdoor has finally been removing their illegal signs after losing in court.
Ban Billboard Blight has also reported on NPA Outdoor’s illegal activity in Los Angeles. And Public Ad Campaign has reported the NPA Outdoor is leaving New York.

“Beer here!”: The Poster and the Public Notice in Rural Rwanda

kelli — Wed, 24 Mar 2010 18:34:45 +0000

The journey along Rwanda’s winding mountain roads is a bustling scene rural life, farm work, and commerce dotted with sparse, intermittent signage. In the most densely populated nation in Africa, advertising is thin. There are no shop signs or billboards. The looping eucalyptus and mud brick facades sporadically feature a lone 16″ x 20″ splash of color —very casually placed—which bears the dual message of “this is a shop” and/since “X is available for sale here.”

A beer poster on a shop outside of Kigali

The most prevalent of these signs is the blue-hued Primus beer postings, which frequent the storefronts — usually tacked onto the side, next to the door. Their informal treatment makes their display feel compulsory — approximating how a NYC restaurant might treat a department of health certificate. In the western city, the arrangement of ads is much more careful…and even hierarchical (it wouldn’t be amiss to say that they are arranged by money more than they are arranged by people; i.e. the most visible positioning = the most expensive slot.) In this context, dispassion in arrangement is reserved for the strictly obligatory: the no smoking sign, the choking safety poster, the restroom sign. Refreshingly, all signs seem to get the same treatment in Rwanda.

The Primus beer signs in Rwanda are a strange player here. The sole vestige of western ad aesthetics complete with logotype, spot colors, copyright notice (all alien in this agrarian culture) — they are also utilitarian objects, dutifully pointing to the beer. “The beer is HERE!” This indexical function is immediately at odds with the western advertising’s tendency to disembody the brand from the object. Oftentimes, a NYC billboard will advertise a product that is practically unattainable in terms of the reasonable logistic measures. (Those showy 2003 Target billboards come to mind: the company consumed Times Square with ads before a store was open anywhere near Manhattan…much to popular annoyance.) The Primus ads sit [logically] at the nexus of consumer and beer, brand and product.

How does such a practical arrangement of signage become the exception rather than the rule? Why do these beer signs seem so weird?? For a better answer than can be provided here, I recommend looking at Susan Sontag’s essay, Posters: Advertisement, Art, Political Artifact, Commodity. In this 1970 essay, Sontag examines the assorted postings that cover the western city — distinguishing between the advertisement poster and the public notice. While “posters” historically arose out of the tradition of the public notice, she considers them notably distinct in “presupposing the modern concept of the public – in which members of society are defined as spectators or consumers.” Posters actively compete for the consumer: “the values of the poster are first those of ‘appeal’, and only second of information” while public notices “inform” – ostensibly conveying the straight facts on good authority. The beer posters share qualities of each communication method- straddling Sontag’s definitions (in utilitarian defiance of western ad usage.) Although meant to stimulate commerce (or at least enable it) Rwandan shopkeeps’ deadpan use of the posters to point to the beer makes them function like an informative public notice — the tone of the communication is more akin to signage than appeal. The proximity of the notice to the goods bridges the brand to a physical product. It is a public notice… one that happens to lack the expected civic dimension and instead points to beer.

We drive for miles through farm villages without any signage at all – not even beer posters. At set intervals, a different type of signage emerges as a repeating motif. Sober reminders of the 1994 genocide appear on the side of the road – rendered in uniform block-lettered hand-painted type on standard white posts. Each sign shows a pair of hands in repose with text that bears the general message of “Genocide: Never let it happen again” (as roughly translated by our driver.) Here is the proper, traditional public notice: the sign with a civic message to a country which has literally hit the reset button on what “civic” engagement means.

To say that Rwandans had no other choice is an understatement — the country’s lone museum, the Genocide Museum, chronicles the ruin of a nation in horrifying detail. However, to say that they’ve had no choice also undermines the immense philosophical and political accomplishments of the people. It is impressive — even to the casual observer. One instantly picks up on a sense of “mass cooperation”: drivers yield to cars and pedestrians, strangers engage in polite conversation, Kigali residents excitedly discuss the city’s planned projects as if they were their own. Our driver enthusiastically chats with us about education reform, family planning initiatives, rural housing planning, urban street planning, and the political empowerment of women. There is virtually no crime to speak of. Everyone — right up to the nation’s president— is required to sweep their street once a month. They have more women in their Parliament than Sweden. Fifteen years after hitting “reset”, Rwanda is a nation of people wholly dedicated to civic enrichment — they are busy designing their future through policy.

The genocide street signs stand as a reminder of this sentiment — the genocide was a beginning for unity, rather than an end. Rather than serving as an authoritative mandate from an aloof government, its interpretation emanates from the people. It is the people’s sign, a symbol of unity. This is a public-notice-as-monument — reminding Rwanda’s public of their accomplishments and setting the tone for the new generation. The sign’s deadpan format belies the over-arching convictions of a nation singularly fixated on the future.

A more western ad campaign inside the capital city of Kigali…for cooking oil

Public Ad Campaign: Should OAC’s Be Subject To The Same Penalties Grafitti Writers Face?

Steve Lambert — Thu, 28 Jan 2010 22:57:08 +0000

Should Outdoor Advertising Companies Be Subject To The Same Penalties Grafitti Writers Face?

BC Biermann, a PhD Assistant Professor of Film/Media Studies California Baptist University – Riverside has recently published a paper on “Spatial Distributions of Power: Illegal Billboards as Graffiti in Los Angeles.” In it he argues…

“While graffiti has regularly been prosecuted as form of vandalism, illegal billboards have not. Illegal billboards are generally defined as panels for the display of advertisements in public places (such as alongside highways or on the sides of buildings) that have not received the legal permits and safety inspections; panels that display ads not related to structure or property they are affixed to may also quality as “unlawful.” It is my contention that illegal billboards are a form of graffiti and, as a result, should be prosecuted as a form of vandalism.”

In this paper, Mr. Biermann comes to some conclusions that have informed our practice here at PublicAdCampaign for years. In fact, he calls upon the NYSAT project (without credit) as an example of civil disobedience that attempts to challenge commercial control of public messages while promoting a more just public arena, interested in promoting individual identity and citizen directed spatial control.

I highly suggest reading the paper, but if you don’t have the time, I’ll leave you with the final 2 sentences.

In this way, via a constant bombardment of a hegemonic truth, corpo-political regimes control the means by which individuals seek to know, decipher, and act on themselves. Acting as if they were free in within a liberal, democratic system of rule, the good consumer citizen is calculatedly and spatially constructed.

Indeed, this is truly about who we are and who we want to be as people and a society. When our influences come from the corporate machine, we have a hard time defining for ourselves the truths with which we would like to live.

via Public Ad Campaign: Should OAC’s Be Subject To The Same Penalties Grafitti Writers Face?.

Google Plans to Upgrade Old Billboards in Street View

Steve Lambert — Tue, 12 Jan 2010 18:57:58 +0000

Now we know what Google would do. What would you do if you had the ability to take over every billboard?

According to a new patent that was just granted to Google, the company could soon extend the reach of its advertising program in Google Maps to Street View. This patent, which was originally filed on July 7, 2008, describes a new system for promoting ads in online mapping applications. In this patent, Google describes how it plans to identify buildings, posters, signs and billboards in these images and give advertisers the ability to replace these images with more up-to-date ads. In addition, Google also seems to plan an advertising auction for unclaimed properties.

In Google’s example, the software could identify the marquis and individual window posters on a theater property and replace them with new information. Through this, a theater could promote a new play in Street View, even if the actual Street View image is completely out of date.

via Google Plans to Upgrade Old Billboards in Street View.

Billboard Companies Protest Billboard Tax…On Illegal Billboards – from Torontoist

Steve Lambert — Wed, 02 Dec 2009 20:00:22 +0000

The billboard industry is—obviously—in the business of getting messages across.

This they have managed to do, with a vengeance.

In anticipation of today's City Council debate on a proposed new billboard bylaw and tax, the billboard industry has been using its own platform to communicate its deep opposition to these measures. The Out-of-Home Marketing Association of Canada (OMAC), which represents the vast majority of billboard companies operating in Toronto, launched this campaign last week, setting aside 139 billboards for the cause.

Inconveniently, it turns out that at least two of these 139 billboards have been deemed illegal by the City. As pointed out and explained to us by Rami Tabello of Illegal Signs, both are in violation of existing regulations and neither should be doing what they are doing, namely expressing just how aggrieved and put-upon the billboard industry is feeling.

And this, say public-space activists, is precisely the point.

[snip]

The proposed regulations will not eliminate billboards, and they aren’t trying to. Nobody is attempting to strangle the industry to death, stamp out all billboards across the land, or otherwise start a revolution. The City has every right to govern what goes on in our public spaces, and it has every obligation to be a good steward of those spaces, balancing the commercial interests of the industry and the property owners to whom billboard companies pay rent with the civic interests of the majority of Torontonians, 70% of whom support this tax according to a recent poll [PDF].

Nobody likes to be forced to play by the rules. That doesn’t make refereeing an unfair practice.

via Billboard Companies Protest Billboard Tax…On Illegal Billboards – Torontoist.

Public Ad Campaign: Newest PAC Work

Steve Lambert — Sat, 26 Sep 2009 05:55:43 +0000

I woke up half drunk today cause last night was crazy! Had a feeling today needed to involve some art and a bit of takeover. Went to Da Vinci and bought some paper and voila. Art happens at all times of the day. PS: I met couple that is going to do their wedding photos in front of this piece if it is still up tomorrow. NPA, leave it up till tomorrow you bastards. This will be a fantastic moment for the bide and groom to be. 18th and 10th avenue, NEW YORK, 09-25-09.

via Public Ad Campaign: Newest PAC Work.