Tag Archives: marketing

Lucas Conley on the Colbert Report

By Steve Lambert | Published: August 25, 2008

Lucas Conley discussing branding with Stephen Colbert…

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Dothegreenthing.com: Tears Of A Cloud

By Steve Lambert | Published: August 24, 2008

YouTube – Dothegreenthing.com: Tears Of A Cloud

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You have got to be kidding

By Michael Mandiberg | Published: August 23, 2008

Okay, I’m going to come out and probably break with Anti Advertising Agency official policy, and say that I support ad-supported bike share programs. It is kind of making a deal with the devil, but the urban planning benefits have been demonstrated strongly. Getting cars out of the city, is worth the extra visual advertising. [...]

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Dangerous Business

By Anne Elizabeth Moore | Published: August 18, 2008

Now, I like your freedom of speech as much as the next gal—technically more, probably—but i’m not about to get all up in arms because some ad industry blog has been receiving death threats for discussing a campaign that links government-backed violence, human rights violations, the Olympic Games, and the Chinese government. Especially when journalists, [...]

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“The reason I have eyeballs is because of my irreverence.”

By Emily Gallagher | Published: August 15, 2008

Emily returns with another in our series on mommy bloggers! Today the New York Times reports on a “trend” of women bloggers as a target for advertising. Advertisers are betting that the trust and intimacy that come from talking about sex after motherhood or reading about a blogger’s battle with postpartum depression will translate into [...]

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I’m not going to link to it

By Michael Mandiberg | Published: August 11, 2008

I’m not going to link to it, because if I do, they win. There is a mock-scandalous advertisement out there for cologne, or underwear, (or cologne-and-underwear) that has some actress showing some nipple. They submitted it for TV, got rejected, and are now all mock-righteous. OF COURSE IT WAS GOING TO BE REJECTED! That was [...]

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Pay-for-Play, the Print Edition

By Anne Elizabeth Moore | Published: August 8, 2008

We’ve known for decades that intimacy breeds favorable news reportage—thus debates in the 1970s over journalists fraternizing with government officials—but according to Democracy Now, a new report by PRWeek finds that 20% of the marketing executives surveyed bought ads in return for sympathetic stories in 2008. (Almost half that also bought gifts or paid editors [...]

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World’s Worst Person Decides To Go Into Marketing

By Michael Mandiberg | Published: August 4, 2008

Louis Deenan is the World’s Worst Person. He is going into marketing. He says, “I think it’s the career path that will best utilize my networking skills and my ability to think outside the box,” said Deenan, whose smug, gloating tone and shit-eating smile just make you want to punch his goddamn teeth in. “So [...]

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“Montauk Monster” is a “Marketing Monster?”

By Michael Mandiberg | Published: August 2, 2008

Loren Coleman at Cryptomundo has done something inbetween suggest and imply that the “Montauk Monster” is nothing more than a publicity stunt to sell Snapple’s “Venom” energy drink. He writes The response has been generally good-humored and filled with crypto-intrigue regarding the fact Dr. Pepper/Snapple’s Venom Energy Drink would offer a bounty for the live [...]

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Announcing: The 2008 AAAFFF Awards Celebration

By Anne Elizabeth Moore | Published: July 29, 2008

FOR IMMEDIATE RELEASE Official Foundation for Freedom Press Release July 29, 2008 Contact: Anne Elizabeth Moore and Steve Lambert – FFF (at) antiadvertisingagency.com ANNOUNCING THE 2008 ANTI-ADVERTISING AGENCY FOUNDATION FOR FREEDOM AWARD CELEBRATION September 19 Soiree to Celebrate One Lucky Ad Industry Creative Freedom, Giant Check CHICAGO—The long-awaited Anti-Advertising Agency Foundation For Freedom (AAAFFF) Award [...]

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Protecting Free Speech: Your Pharma Ad Man

By Anne Elizabeth Moore | Published: July 18, 2008

Not much time to go into details—the Coalition for Healthcare Communication deserves a discussion of its own, devoted as it is to “promote the free exchange of scientific and medical communications. In particular, it is essential that healthcare professionals, and the general public, receive truthful, accurate information regarding pharmaceuticals, medical products, and patient care”—but I [...]

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The AAAFFF Presents: The Cut-n-Paste Ad Offer Responder!

By Anne Elizabeth Moore | Published: July 7, 2008

If you run a website or blog, chances are your email inbox is filled to brimmin’ with offers from friendly advertisers willing to allow you a once- (or maybe twice!) in-a-lifetime opportunity to display their content on your site. Sometimes, sure, they offer to pay for the marketing work you’re doing on their behalf, but [...]

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NY Times: Billboards That Look Back

By Steve Lambert | Published: June 3, 2008

Note: I am skeptical of how effective and accurate this actually is. Sounds like something the manufacturer could easily over play to attract investors. Creepy none the less. By STEPHANIE CLIFFORD In advertising these days, the brass ring goes to those who can measure everything — how many people see a particular advertisement, when they [...]

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Secret Dialogue: The Rob Walker Interview

By Anne Elizabeth Moore | Published: May 30, 2008

Rob Walker’s upcoming book, Buying In: The Secret Dialogue Between What We Buy and Who We Are, is a compelling narrative of consumer culture, drawn occasionally from his regular notes from the field for the New York Times Magazine. Multinationals don’t determine brand meaning, he argues. People do. Yet people don’t tend to leverage that [...]

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Advertising Age: “We Hate Ourselves”

By Steve Lambert | Published: May 28, 2008

Ok, I’m paraphrasing. Here’s some choice excerpts from the piece: Self-loathing has become all too commonplace in marketing, as Bridge Worldwide CEO Jay Woffington sees it, and not entirely without reason. Young marketers or agency executives don’t take long to learn they’ve dedicated their lives to creating stuff people seek to avoid, and with increasing [...]

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