An intervention that intelligently targets a certain Achilles’ heel of advertising. As pointed out by culture jamming documenter Dave Gross in his brilliant piece Interrupt pathological, media simulated social interaction, it is by engaging us in a fictional personal relationship through eye contact that most advertisements get our attention.

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p>Therefore the obliteration of the eyes of the models greatly disarms the images. Jiménez’s piece builds on that idea and suggests a game that is as fun to play as it is to watch.

Related posts:

1. Urban Art Workshop – Madrid
2. Shopdropping Workshop in San Francisco
3. Free Shopdropping Workshop at Eyebeam NYC