Tag Archives: greenwashing

Terracycle upcycles waste and recycles corporate branding

Terracycle upcycles consumer waste into new salable goods. They primarily harvest their raw material from schoolchildren as part of charity drives, though they are now placing recycling stations at certain Walmart stores. At the Walmart centers they pay 3 cents per piece, but only for a narrow range of product packaging; the website supports a [...]

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Drunk Depressed Penguins

Right… so the penguins are loosing their habitat, so what is the solution? DRINK! Denial and commerce: it is the American way.

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To Offset or Not to Offset…

I know, total cliche’d title. Oh well. I bought carbon offsets on a Continental flight. I particularly like the fact that you could choose your own science… and your own cost… I really wonder about offsetting. For a while I thought of it as a useful costing mechanism. And planting trees is a barely useful [...]

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Who is more green?

Um, a picture (of words) is worth a thousand words: Do I even have to explain why this is so retrograde? Oh Facebook. Or, maybe it might work… do pledges work? I know that competition has been shown to work in reducing energy use.

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Murky(ting) Water

Tap’dNY bills itself as a New York City bottled water company with a local twist and knack for honesty. We don’t travel the world from Fiji to France seeking water or offer the usual bottled water gimmicks. We work with NYC’s public water system to source the world’s best tasting tap water, purify it through [...]

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You have got to be kidding

Okay, I’m going to come out and probably break with Anti Advertising Agency official policy, and say that I support ad-supported bike share programs. It is kind of making a deal with the devil, but the urban planning benefits have been demonstrated strongly. Getting cars out of the city, is worth the extra visual advertising. [...]

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Saving the Planet one Facebook Ad at a Time

Several people have sent me invitations to this Facebook application called (Lil) Green Patch. The invitation says “Here is a Jenny Appleseed plant for your (Lil) Green Patch. Could you help me by sending a plant back? Together we can fight Global Warming!” So a little research later, I have learned that this game is [...]

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