Photograph: Brendan Mcdermid/Reuters

Distributed yesterday morning to surprised NYC commuters, the paper replaced the oft frivolous Post content with imperative stories about climates change, while keeping all other elements equal. The idea was that Post readers do care about climate change (by virtue of their desire to remain both comfortable and alive), the paper just needs some assistance finding their greener voice. Generously, we were there to offer a helping hand — demonstrating how the Post could use their hallmark writing style and pun-ny headlines to tackle important environmental issues. Read all of the articles here.

The ads seek to remind consumers of the commonsense value of what they already have, rather than enticing them to buy anything new. Can you imagine the sheer brilliance of tap water — it is delicious, refreshing, and LITERALLY comes out of your faucet…and doesn’t cost $1.50 a pop! Can you think of a single earnestly advertised product that rivals tap water’s miraculousness??

Related posts:

1. Listening Post: MySpace Play Count Inflaters – The Steroids of the Music Industry
2. Murky(ting) Water
3. 5 Samaras Project Post Cards

The folks at Tappening have released one of the funniest and smartest PSA-ish social education campaigns I’ve seen in a long time. Well, maybe since the New York Times Special Edition.

Reports are these cute single color posters with white lies about the bottled water industry will be hitting the streets of NYC soon, if they aren’t already up (I’m out of town for another week).

My favorite is “Bottled Water: 98% melted ice caps, 2% polar bear tears.” The small print at the bottom of the poster says: “If bottled water companies can lie, we can too.”

Their “Start a Lie” website is also killer. Anyone can add a lie about the bottled water industry, e.g.: “Bottled water makes me urinate fire.”

They also did these great ones during the Presidential election about McCain and Obama.

Awesome work!

Also, for any educators out there, this is practically a readymade course assignment for any art, design, social studies, activism course.

From Coolhunting, via Marisa Olson

Related posts:

1. Murky(ting) Water

Also, check out these sticker projects:
The Bubble Project
Cancelled Stickers
Corporate Vandals Not Welcome
and
Our own You Don’t Need It sticker (which are free by the way) and the EPS file if you want to print your own.

Related posts:

1. The Bubble Project
2. City fights illegal gig posters with CANCELLED stickers
3. You Don’t Need It – Stickers