Tag Archives: branding

Terracycle upcycles waste and recycles corporate branding

By Michael Mandiberg | Published: November 13, 2010

Terracycle upcycles consumer waste into new salable goods. They primarily harvest their raw material from schoolchildren as part of charity drives, though they are now placing recycling stations at certain Walmart stores. At the Walmart centers they pay 3 cents per piece, but only for a narrow range of product packaging; the website supports a [...]

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“Beer here!”: The Poster and the Public Notice in Rural Rwanda

By kelli | Published: March 24, 2010

The journey along Rwanda’s winding mountain roads is a bustling scene rural life, farm work, and commerce dotted with sparse, intermittent signage. In the most densely populated nation in Africa, advertising is thin. There are no shop signs or billboards. The looping eucalyptus and mud brick facades sporadically feature a lone 16″ x 20″ splash [...]

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Logorama – Ronald Raygun McDonald gets his revenge

By Michael Mandiberg | Published: February 22, 2010

[Oscars 2010 Mejor Cortometraje] – Logorama This is 16 minutes long animated film of logos and and advertising characters produced by a serious 3D house in France, and nominated for an Oscar, but yet in dire threat of lawsuits for use of corporate logos. At least this is according to the blogs, which, are… well… [...]

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Olympissed

By Emily Gallagher | Published: August 26, 2008

Olympic ad wrap up: We at the AAA can’t have much of an olympic ad piss party because we were so disgusted by the political and social justice issues surrounding the olympics themselves. We were too busy watching our friends and allies get abused, detained and harassed while most tv viewers drooled over swimmers’ abdominals. [...]

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Obsessive Stephen Colbert Disorder

By Anne Elizabeth Moore | Published: August 26, 2008

We’re supposed to have viewed Stephen Colbert’s “Dr. Pepper Interview” with Lucas Conley, author of Obsessive Branding Disorder, as a hilarious detournement on the subject of Conley’s book, our nation’s ever-increasing need for brand mentions. But all I got out of the interview—yes, difficult to parse through all the hilarious jokes about brands, ha ha—was [...]

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Lucas Conley on the Colbert Report

By Steve Lambert | Published: August 25, 2008

Lucas Conley discussing branding with Stephen Colbert…

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Dothegreenthing.com: Tears Of A Cloud

By Steve Lambert | Published: August 24, 2008

YouTube – Dothegreenthing.com: Tears Of A Cloud

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Orbitz Ad: Distinct Lack of Imagination

By Michael Mandiberg | Published: August 17, 2008

“Michael Kraus saw the alert about the long taxi line. So he called his brother who lives nearby and got a ride home. Now he owes him a turkey sandwich.” So advertising is about imagining potential futures. It is about hope, and aspirations and dreams. Is getting a ride home from the airport all those [...]

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I’m not going to link to it

By Michael Mandiberg | Published: August 11, 2008

I’m not going to link to it, because if I do, they win. There is a mock-scandalous advertisement out there for cologne, or underwear, (or cologne-and-underwear) that has some actress showing some nipple. They submitted it for TV, got rejected, and are now all mock-righteous. OF COURSE IT WAS GOING TO BE REJECTED! That was [...]

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Is the Ad Porn more Ad Creep?

By Michael Mandiberg | Published: August 6, 2008

The interwebs are abuzz with tittering about the video of a pretty young blond woman who sensually sexually licks nearly every phallic object in the hotel room of a chain hotel. You tube has gone so far as to put a warning that the content is “inapropriate for some users” and requires you to sign [...]

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“Montauk Monster” is a “Marketing Monster?”

By Michael Mandiberg | Published: August 2, 2008

Loren Coleman at Cryptomundo has done something inbetween suggest and imply that the “Montauk Monster” is nothing more than a publicity stunt to sell Snapple’s “Venom” energy drink. He writes The response has been generally good-humored and filled with crypto-intrigue regarding the fact Dr. Pepper/Snapple’s Venom Energy Drink would offer a bounty for the live [...]

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Secret Dialogue: The Rob Walker Interview

By Anne Elizabeth Moore | Published: May 30, 2008

Rob Walker’s upcoming book, Buying In: The Secret Dialogue Between What We Buy and Who We Are, is a compelling narrative of consumer culture, drawn occasionally from his regular notes from the field for the New York Times Magazine. Multinationals don’t determine brand meaning, he argues. People do. Yet people don’t tend to leverage that [...]

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Brand Necromancy

By Michael Mandiberg | Published: May 19, 2008

Introducing the first post from guest conributor, Michael Mandiberg. You may know Michael as the creator of “The Real Costs” (see video) and “Oil Standard” FireFox plugins, as well AfterSherrieLevine.com among many others. He is currently a fellow in the OpenLab at Eyebeam. Some people think he is hunky. < p> River West is a [...]

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