Based on the popularity of the Packard Jennings and the Anti-Advertising Agency’s Bus Stop Bench project we had some stickers made. They are easy to carry around town and by placing the stickers onto advertising (or other objects) the ad is detourned, often in humorous and interesting ways.
Listen to Steve Lambert talk about the “You Don’t Need It” sticker on National Public Radio.
We’ve had the stickers for a few weeks now and already received some photo reports back from the field (see below). If you’d like a free set of stickers, send a self address stamped business envelope to:
Steve Lambert/Anti-Advertising Agency
c/o Eyebeam OpenLab
540 W.21st ST.
New York, NY 10011
You can also download an eps file of the sticker and make your own (you can leave out the AAA logo if you want).
Note: I can put 5 in an envelope without an extra stamp. If you want more, send extra stamps. If you want to send a little donation too, that’s fine - we’ll use them to make a whole new sticker that’s in the works. If you want the spanish version too, I can send them out and they are always free. All I ask is that you send me back some photos of where you placed them.
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24 Comments
cool! an ad for yourselves!
Adman, please see our FAQ.
I think the “we don’t need you” sums it up, I think this is quite patronising towards the public. They know they don’t need it, and those that don’t realise it aren’t going to ponder a sticker..
Taras, it is good to be reminded. There are plenty of other forces out there telling us otherwise.
wonderful idea!
Amazing think!
How I obtain adhesives here in Brazil?
How I obtain adhesives here in Brazil?
haha, I love it!
This is just the way coolest idea!!
And I love how you put the trackbacks at the bottom of your comments section, rather than mixing them in with the real comments.
Why would someone put these on water dispensers? I think it dilutes the power of the message, given that, actually, we DO need to drink water.
@Jenny
Certainly, we do need to drink water, but do we need bottled water?
See: http://www.bottledwaterblues.com/ http://lighterfootstep.com/5-reasons-not-to-drink-bottled-water.html
I am confused on how vandalism and graffiti is good.
@DeliD - I am confused on what exactly you mean.
Cute.
Do you really think encouraging vandalism is going to help anything? I see enough junk on the streets, I don’t need to see more junk stuck on top of it. I look at the pictures on your site and can’t help but role my eyes. I agree with your points, but graffiti isn’t the answer.
@DeliD - so what is the answer?
@steve
perhaps a hobby. have you considered knitting?
@dio knitters do graffiti too. I reckon cross stitch is the solution.
….so, the streets are full of useless ads and you want us to believe filling them full of ads and stickers is a good thing. This kind of protest is always pointless. Try not buying the crap. Turn off your tv and log off your PC.
Why should we roll over and let advertisers do whatever they want? Vandalism by another name is people taking an active role in creating the messages that fill our public spaces. Of course these stickers aren’t going to change the world, but they will add to the amount of people taking an active role in their society instead of being a passive consumer or dropping out. Take back the streets!
I wish there really was a way to opt out of advertising: junk mail, spam, Internet ads on every page, billboards, magazine inserts, newspapers, radio, television (even cable!), roadsigns, store displays, political signs, ads painted on cars, the doctor’s office, on and on. Caller ID, DoNotCall List(doesn’t apply to politicians) the TV mute button, TIVO, junk mail & pop-up blockers, MP3 players - they help but not much.
I took a photo for you.
http://www.roborooter.com/wp-content/uploads/2008/05/0526081302b.jpg
good
I love this idea. Is it possible for New Yorkers to stop by and pick up stickers, and save all the back-and-forth postage?
@Kat, sure, you can come by Eyebeam. Just send me an email so I can make sure I’m there when you come.
Eyebeam 540 W. 21st St. New York, NY 10011
5 Trackbacks
[...] the Anti-Advertising Agency in their campaign against…advertising. [via] No Comments so far Leave a comment RSS feed for comments on this post. TrackBack URI [...]
[...] “You don’t need it” stickers for adverts, including an EPS file of the sticker for you to print your own. [...]
[...] annoyed with silly ads on your commute or in your city? show your disapproval with stickers produced by the anti-advertising agency! [...]
[...] utilizan las mismas técnicas y creatividad que se usa en la publicidad. Este es el caso de “You don´t need it” (No lo necesitas). Se trata de una campaña basada en la distribución de etiquetas [...]
[...] got a small pack of stickers from The Anti-Advertising Agency. A guy named Steve Lambert made them and he’ll give some out to anyone who asks and sends [...]