Bright Idea Shade from Michael Mandiberg on Vimeo.
Oh advertising. Yes it can be shallow and harmful. But I have such great respect for it because the tools at work can be so effective - in social marketing for example. Which is part of the idea behind this whole AAA project.
And those ideas seep into the other things I do. The same goes for Michael Mandiberg whose posts you see on this site. We recently put those ideas to work on the Bright Idea Shade at the Eyebeam OpenLab.
Enjoy a video on the long weekend.
