Comments on: Live active culture! http://antiadvertisingagency.com/news/live-active-culture The Anti-Advertising Agency Tue, 14 Oct 2008 17:02:28 +0000 http://wordpress.org/?v=2.6.1 By: Emily Gallagher http://antiadvertisingagency.com/news/live-active-culture#comment-35033 Emily Gallagher Tue, 24 Jul 2007 18:05:56 +0000 http://antiadvertisingagency.com/news/live-active-culture/#comment-35033 <p>Hi Simon,</p> <p>You're right, I misinterpreted Junichi's comment. Thanks for helping me out.</p> <p>What makes the narrow-mindedness clear is that the ad is "Light Fit" yogurt. But if they were selling something else, say, regular yogurt, do you think it would work? If advertisers started targeting the underrepresented lovers of the lush, would it push merch? Especially considering yours and Juinchi's point?</p> <p>It's an interesting thing to consider. If women of a different size or shape were included, not as a consolation or threat, but because they exist and are frequently desired, would it sell products? Or does all advertising have to do with our pre-programmed, mediated desires rather than our actual ones? What do you think?</p> Hi Simon,

You’re right, I misinterpreted Junichi’s comment. Thanks for helping me out.

What makes the narrow-mindedness clear is that the ad is “Light Fit” yogurt. But if they were selling something else, say, regular yogurt, do you think it would work? If advertisers started targeting the underrepresented lovers of the lush, would it push merch? Especially considering yours and Juinchi’s point?

It’s an interesting thing to consider. If women of a different size or shape were included, not as a consolation or threat, but because they exist and are frequently desired, would it sell products? Or does all advertising have to do with our pre-programmed, mediated desires rather than our actual ones? What do you think?

]]> By: Simon http://antiadvertisingagency.com/news/live-active-culture#comment-33237 Simon Wed, 11 Jul 2007 06:13:55 +0000 http://antiadvertisingagency.com/news/live-active-culture/#comment-33237 <p>I think you got the point of the ads exactly backwards. The Brazil ads are trying to point out that NOBODY wants these large women because ALL men prefer thin women. Junichi's point is that in the US these ads won't work because SOME men actually prefer larger or plussize women.</p> I think you got the point of the ads exactly backwards. The Brazil ads are trying to point out that NOBODY wants these large women because ALL men prefer thin women. Junichi’s point is that in the US these ads won’t work because SOME men actually prefer larger or plussize women.

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