Comments on: How Advertising Will Undo Itself (scenario one) http://antiadvertisingagency.com/news/how-advertising-will-undo-itself-scenario-one The Anti-Advertising Agency Sun, 07 Sep 2008 09:54:37 +0000 http://wordpress.org/?v=2.6.1 By: Lisa @ Corporate Babysitter http://antiadvertisingagency.com/news/how-advertising-will-undo-itself-scenario-one#comment-38404 Lisa @ Corporate Babysitter Thu, 29 Nov 2007 13:53:37 +0000 http://antiadvertisingagency.com/news/how-advertising-will-undo-itself-scenario-one#comment-38404 <p>I'd love to shift the focus to what we can do. No ideas, beyond not buying and turning off the TV. I guess that's a start.</p> I’d love to shift the focus to what we can do. No ideas, beyond not buying and turning off the TV. I guess that’s a start.

]]> By: Anne Elizabeth Moore http://antiadvertisingagency.com/news/how-advertising-will-undo-itself-scenario-one#comment-38381 Anne Elizabeth Moore Wed, 28 Nov 2007 19:01:50 +0000 http://antiadvertisingagency.com/news/how-advertising-will-undo-itself-scenario-one#comment-38381 <p>Increased corporate responsibility is one good thing that could come out of this discussion, but another might be an acknowledgment of the sheer volume of advertisements that are allowed to overwhelm all other voices in this "conversation."</p> <p>So let's take it to the shareholders, great idea, but let's also shift the focus away from what Unilever can do about it to what, say, we can do. They can always create better ads—I'm having a nightmare vision of the great Axe v. Dove Peace Accord promotional campaign right now—and they will. Because: increased sales. But unless something changes they will also always control the terms of the debate. Not that I know how to change that. . . yet. Ideas?</p> Increased corporate responsibility is one good thing that could come out of this discussion, but another might be an acknowledgment of the sheer volume of advertisements that are allowed to overwhelm all other voices in this “conversation.”

So let’s take it to the shareholders, great idea, but let’s also shift the focus away from what Unilever can do about it to what, say, we can do. They can always create better ads—I’m having a nightmare vision of the great Axe v. Dove Peace Accord promotional campaign right now—and they will. Because: increased sales. But unless something changes they will also always control the terms of the debate. Not that I know how to change that. . . yet. Ideas?

]]> By: Lisa @ Corporate Babysitter http://antiadvertisingagency.com/news/how-advertising-will-undo-itself-scenario-one#comment-38380 Lisa @ Corporate Babysitter Wed, 28 Nov 2007 18:26:19 +0000 http://antiadvertisingagency.com/news/how-advertising-will-undo-itself-scenario-one#comment-38380 <p>I don't think the conversation is all about Unilever products -- I think it's about corporate responsibility. Unilever is comfortable in their assumption because they don't care. Is it free media attention for them? Maybe. Time to take it to the shareholders.</p> I don’t think the conversation is all about Unilever products — I think it’s about corporate responsibility. Unilever is comfortable in their assumption because they don’t care. Is it free media attention for them? Maybe. Time to take it to the shareholders.

]]>