http://antiadvertisingagency.com/library/boston-boots-musicians-for-marketing-messages The Anti-Advertising Agency Sun, 06 Jul 2008 19:51:28 +0000 http://wordpress.org/?v=2.5.1 http://antiadvertisingagency.com/library/boston-boots-musicians-for-marketing-messages#comment-38106 lilbangladesh Mon, 19 Nov 2007 16:01:07 +0000 http://antiadvertisingagency.com/library/boston-boots-musicians-for-marketing-messages#comment-38106 <p>Oh. Dear. God. Live musicians busking in the T is a tradition that has made commuting in Boston more pleasant, whereas the LAST thing I would want to hear while commuting is the equivalent of WEEI talk radio, in which case, I may as well accept a ride from my dad. The constant barrage of talk would make it impossible to read or look up notes and would just give anyone who doesn't want to listen to it a headache. If this is what the T is doing, then I'm glad I don't live here anymore.</p> Oh. Dear. God. Live musicians busking in the T is a tradition that has made commuting in Boston more pleasant, whereas the LAST thing I would want to hear while commuting is the equivalent of WEEI talk radio, in which case, I may as well accept a ride from my dad. The constant barrage of talk would make it impossible to read or look up notes and would just give anyone who doesn’t want to listen to it a headache. If this is what the T is doing, then I’m glad I don’t live here anymore.

]]> http://antiadvertisingagency.com/library/boston-boots-musicians-for-marketing-messages#comment-37525 T-radio = death to subway music Fri, 26 Oct 2007 16:25:26 +0000 http://antiadvertisingagency.com/library/boston-boots-musicians-for-marketing-messages#comment-37525 <p>T-Radio: Banned in Boston! The people of Boston have spoken: Don't leave a giant boom-box under our city! 55,000 signatures were flooding the Governor's desk and the program was "suspended". T-Radio was a lame attempt by a dying industry to capture the youth market who are turning away from commercial media for better options.</p> T-Radio: Banned in Boston! The people of Boston have spoken: Don’t leave a giant boom-box under our city! 55,000 signatures were flooding the Governor’s desk and the program was “suspended”. T-Radio was a lame attempt by a dying industry to capture the youth market who are turning away from commercial media for better options.

]]> http://antiadvertisingagency.com/library/boston-boots-musicians-for-marketing-messages#comment-37469 T-radio = death to subway music Wed, 17 Oct 2007 12:15:26 +0000 http://antiadvertisingagency.com/library/boston-boots-musicians-for-marketing-messages#comment-37469 <p>T radio means death to live musical performance in the subway. Subway busking provides needed revenue for struggling music students and international musicians. The T will eventually expand the advertising to buses and trains, and likely enclosed bus-stops. Their survey taken by Emerson students in North and South stations will determine whether they turn the radio on throughout the whole system. The MBTA has stacked the deck in their favor by having the surveyt taken by Emerson, is a communications college--lots of aspiring DJs who may likely see the response through rose-colored glasses (or ears). Perhaps the MBTA should send out some Berklee or New England Conservatory students to take the survey and get some honest ridership feedback. To divert dissent they are offering the buskers the great opportunity to play on T-Radio and help sell scratch tickets. After all, music is all about selling scratch-tickets, now isn't it?</p> T radio means death to live musical performance in the subway. Subway busking provides needed revenue for struggling music students and international musicians. The T will eventually expand the advertising to buses and trains, and likely enclosed bus-stops. Their survey taken by Emerson students in North and South stations will determine whether they turn the radio on throughout the whole system. The MBTA has stacked the deck in their favor by having the surveyt taken by Emerson, is a communications college–lots of aspiring DJs who may likely see the response through rose-colored glasses (or ears). Perhaps the MBTA should send out some Berklee or New England Conservatory students to take the survey and get some honest ridership feedback. To divert dissent they are offering the buskers the great opportunity to play on T-Radio and help sell scratch tickets. After all, music is all about selling scratch-tickets, now isn’t it?

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