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	<title>Comments on: Lemonade Movie</title>
	<atom:link href="http://antiadvertisingagency.com/lemonade-movie/feed/" rel="self" type="application/rss+xml" />
	<link>http://antiadvertisingagency.com/lemonade-movie/</link>
	<description>The Anti-Advertising Agency</description>
	<lastBuildDate>Fri, 02 Mar 2012 04:19:21 +0000</lastBuildDate>
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		<title>By: Steve Lambert</title>
		<link>http://antiadvertisingagency.com/lemonade-movie/#comment-56367</link>
		<dc:creator>Steve Lambert</dc:creator>
		<pubDate>Sun, 28 Nov 2010 16:35:40 +0000</pubDate>
		<guid isPermaLink="false">http://antiadvertisingagency.com/?p=1622#comment-56367</guid>
		<description>&lt;p&gt;Glad to hear you&#039;re quitting, but I&#039;m not sure I can forgive you for forcing me to watch commercials at a movie I paid for!&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Glad to hear you&#8217;re quitting, but I&#8217;m not sure I can forgive you for forcing me to watch commercials at a movie I paid for!</p>
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		<title>By: James Erickson</title>
		<link>http://antiadvertisingagency.com/lemonade-movie/#comment-56366</link>
		<dc:creator>James Erickson</dc:creator>
		<pubDate>Sun, 28 Nov 2010 16:08:50 +0000</pubDate>
		<guid isPermaLink="false">http://antiadvertisingagency.com/?p=1622#comment-56366</guid>
		<description>&lt;p&gt;I have been in the On Screen Movie Advertising industry since I bought slide advertising in 1986 for a Restaurant. The advertising campaign I created around the slide advertising wored so well, I quit the restaurant business and sold slide and 35mm film local advertising for 3 years.&lt;/p&gt;

&lt;p&gt;The Owner had me selling south Florida from Orlando to Key West and paying me 10%. On August 27, 1989 I went to Chicago for a 7 day vacation to visit my parents. This was the first vacation in the 3 years that I sold for the company and I come back to find out the owners wife took a client that I worked for 3 months to sign a $40,000.00 contract and would not pay me for the commission so I quit!&lt;/p&gt;

&lt;p&gt;I called the theatre owner and told him that I could no longer represent his theatres because the company and I had a falling out. The theatre owner asked me to come to his state and sell advertising there under my own company. I did that for 9 years and added a few more theatre owners in the state until in 1997 the theatre owner I started with decided to sell his company and he helped me sell mine to a national company!&lt;/p&gt;

&lt;p&gt;I did land a 3 year contract starting a new company with them and we created a business plan for the 3 years going around the Country hiring, training and selling local slide advertising. It took 18 months for me to realize that the new company was not following the plan and I was working myself to death traveling 42 weeks a year! I wanted a 7 day vacation but they said no so I quit and went to Costa Rica for 2 weeks and ended staying 6.&lt;/p&gt;

&lt;p&gt;I came back to the states and created a digital program and started another company on a shoe string. I went from borrowing $1,000 to 2 million dollars in 18 months. I renewed the two year contract for another three years and contracted with two other theatre owners. It took 3 years paying the first theatre owner a million a year to be CRUSHED by two National companies with upfront cash to take my theatres away from me after the contract ended.&lt;/p&gt;

&lt;p&gt;The one theatre owner I signed with was going to make the company a national company to be the top grossing per screen On Screen Advertising Company per screen, per year! I did that for 3 straight years to be CRUSHED by up front money that was 1/2 of what I was paying them. It did not make sence to me or anyone who worked for me! I have learned a big lesson, anyone can break a contract but they have to pay in the end. What goes around, comes around! What you give you will receive 10 fold! I have lost almost everything, I have tried to keep my people employeed by taking out a line of credit and every time I get to signing a theatre chain, I am booted because of the up front money that I did not have!&lt;/p&gt;

&lt;p&gt;I am giving up the business with the best program in the country because I have tried to do this between the employees and not the VC&#039;s taking controling intrest with the sweat of everyone in my company! I am out, I can&#039;t keep everyone employeed with insurance and other bennifits! I can&#039;t compete with a company that pays so much up front money, they will never be able to make it back but it gives them more penitration in the top 25 DMA&#039;s. So they take the loss on some to make more on the over all!&lt;/p&gt;

&lt;p&gt;I give up!&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>I have been in the On Screen Movie Advertising industry since I bought slide advertising in 1986 for a Restaurant. The advertising campaign I created around the slide advertising wored so well, I quit the restaurant business and sold slide and 35mm film local advertising for 3 years.</p>

<p>The Owner had me selling south Florida from Orlando to Key West and paying me 10%. On August 27, 1989 I went to Chicago for a 7 day vacation to visit my parents. This was the first vacation in the 3 years that I sold for the company and I come back to find out the owners wife took a client that I worked for 3 months to sign a $40,000.00 contract and would not pay me for the commission so I quit!</p>

<p>I called the theatre owner and told him that I could no longer represent his theatres because the company and I had a falling out. The theatre owner asked me to come to his state and sell advertising there under my own company. I did that for 9 years and added a few more theatre owners in the state until in 1997 the theatre owner I started with decided to sell his company and he helped me sell mine to a national company!</p>

<p>I did land a 3 year contract starting a new company with them and we created a business plan for the 3 years going around the Country hiring, training and selling local slide advertising. It took 18 months for me to realize that the new company was not following the plan and I was working myself to death traveling 42 weeks a year! I wanted a 7 day vacation but they said no so I quit and went to Costa Rica for 2 weeks and ended staying 6.</p>

<p>I came back to the states and created a digital program and started another company on a shoe string. I went from borrowing $1,000 to 2 million dollars in 18 months. I renewed the two year contract for another three years and contracted with two other theatre owners. It took 3 years paying the first theatre owner a million a year to be CRUSHED by two National companies with upfront cash to take my theatres away from me after the contract ended.</p>

<p>The one theatre owner I signed with was going to make the company a national company to be the top grossing per screen On Screen Advertising Company per screen, per year! I did that for 3 straight years to be CRUSHED by up front money that was 1/2 of what I was paying them. It did not make sence to me or anyone who worked for me! I have learned a big lesson, anyone can break a contract but they have to pay in the end. What goes around, comes around! What you give you will receive 10 fold! I have lost almost everything, I have tried to keep my people employeed by taking out a line of credit and every time I get to signing a theatre chain, I am booted because of the up front money that I did not have!</p>

<p>I am giving up the business with the best program in the country because I have tried to do this between the employees and not the VC&#8217;s taking controling intrest with the sweat of everyone in my company! I am out, I can&#8217;t keep everyone employeed with insurance and other bennifits! I can&#8217;t compete with a company that pays so much up front money, they will never be able to make it back but it gives them more penitration in the top 25 DMA&#8217;s. So they take the loss on some to make more on the over all!</p>

<p>I give up!</p>
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	<item>
		<title>By: The Weekly Linkery &#124; TakePart Social Action Network™</title>
		<link>http://antiadvertisingagency.com/lemonade-movie/#comment-45879</link>
		<dc:creator>The Weekly Linkery &#124; TakePart Social Action Network™</dc:creator>
		<pubDate>Fri, 14 Aug 2009 19:55:28 +0000</pubDate>
		<guid isPermaLink="false">http://antiadvertisingagency.com/?p=1622#comment-45879</guid>
		<description>&lt;p&gt;[...] 5. Making lemonade with unemployment [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] 5. Making lemonade with unemployment [...]</p>
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