PeopleProducts123 reconnects labor and products through improved packaging which features images and stories about the workers who make them. This improved packaging is placed in stores using a technique called shopdropping, the opposite of shoplifting, in which items are clandestinely left in retail environments.
PeopleProducts123.com has downloadable pdfs so that anyone can print out the packaging at home and place it in their local stores. Participants are encouraged to upload their images to flickr (tagged peopleproducts123) to have them included on the site. Some photos of recent shopdroppers have already been posted.
Additionally, video producer Kelly Loudenberg has created a short video about the project and the AAA’s recent shopdropping workshop at Eyebeam.
Much more information is available on the PeopleProducts123.com site.
