Proposals of selling ad-space on things like firetrucks and are often framed as “getting creative” by the city councilmen that propose them. In fact, it’s not creative – it’s poorly thought out, and shortsighted.
These proposals are bad deals that don’t solve fiscal problems (at best, they’re a drop in the bucket). Real creativity would be finding ways to solve the financial issues at their core. The job of government is not to parcel out city property to private industry.
Note that in this story, they never mention how much the shortfall is, what the root causes are, or how much putting ads on firetrucks will bring in.
Re+Public – Augmented Reality Advertising Takeover
PublicAdCampaign has spent nearly 10 years investigating the relationship between commercial media and public space. The resulting projects have balanced somewhere between art and activism in an effort to not only question commercial outdoor media, but to improve the visual landscape. While this activism has often taken the shape of civil disobedience and borderline legal activities, it has always focused on the democratization of our shared media environment and a more user friendly approach to public space curation.
Two years ago that focus found The Heavy Projects and Augmented Reality technology. With the ability to leap private property boundaries and to democratize our shared visual environment, PublicAdCampaign sees AR playing a vital role in the democratization of public space and in the cities of the future. We are excited to present two new videos from Re+Public, a creative collaboration between The Heavy Projects and PublicAdCampaign.
check out: www.republiclab.com