Comments on: Branded Event Radicalizes Mommy Bloggers

By: kim

kim — Fri, 25 Apr 2008 14:36:26 +0000

Nice article. As a (erugh, I’ve never uttered these words before)proud mommy blogger, I can say free stuff is darned cool. I love doing reviews too. But dang. Think about those movie review guys/gals. They get paid a salary to be critical. Sure, maybe they take a little cheese on the side for their one liner quotes, like “Earth shattering!” and stuff, but mostly if they were just perky happy ninnies they’d be too boring to read and then they’d get canned. So, I’m kind of libertarian like that. I wouldn’t make it policy that you shouldn’t advertise on your blogs, but I’d caution you to keep the integrity of what you do or else you won’t get much respect. This said form a woman who recently lost her head over a packet of notebooks she reviewed.

By: Anne Elizabeth Moore

Anne Elizabeth Moore — Mon, 14 Apr 2008 13:44:29 +0000

Damn, finally: http://www.brandweek.com/bw/news/recentdisplay.jsp?vnucontent_id=1003788871

Check it: “‘[Social marketing runs] a fraction of the cost you would spend on a traditional interactive campaign,” said Paul Rand, president and CEO of marketing firm Zocalo Group.”

Hooray for cheap labor!

By: Amy (BloggingMama)

Amy (BloggingMama) — Fri, 11 Apr 2008 23:35:08 +0000

I review products that I LIKE at MumsTheWurd. If you read my header's tag line, it says, "unique finds for hip parents and cool kids". People choose to run their review blogs the way they want to.

And to echo the other comments, if you spent any time researching the situation with J&J and Disney World, you would know that they are two separate events - why do you need documentation?

By: murketing » Blog Archive » AntiFriday: This week in critiques, dissent, and backlashes

Fri, 11 Apr 2008 18:37:17 +0000

[...] At Anti-Advertising Agency, Anne Elizabeth Moore reports: “Branded Event Radicalizes Mommy Bloggers.” The basics: Johnson & Johnson put [...]

By: Anne Elizabeth Moore

Anne Elizabeth Moore — Mon, 07 Apr 2008 13:35:05 +0000

Oh really? Thanks for the clarification. Everything I found referred to them both in the same breath, but I have yet to be forwarded any actual documentation from either event.

Any further information would be helpful!

By: jodi

jodi — Sun, 06 Apr 2008 00:10:44 +0000

The Disney event (held at WDW) and the J&J event (held in NJ) are two different events. J&J invited over 50 moms, while Disney’s event is smaller with only 12.

By: Erika Jurney

Erika Jurney — Sat, 05 Apr 2008 22:18:52 +0000

Going to this event radicalized me? Shit. I bet that was hard on my addled mommy brain. Incidentally, it was in New Jersey, not Disneyland — you conflated two conferences.