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	<title>The Anti-Advertising Agency &#187; Michael Mandiberg</title>
	<atom:link href="http://antiadvertisingagency.com/author/mandiberg/feed/" rel="self" type="application/rss+xml" />
	<link>http://antiadvertisingagency.com</link>
	<description>The Anti-Advertising Agency</description>
	<lastBuildDate>Tue, 17 Aug 2010 19:24:24 +0000</lastBuildDate>
	<language>en</language>
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			<item>
		<title>Logorama &#8211; Ronald Raygun McDonald gets his revenge</title>
		<link>http://antiadvertisingagency.com/logorama-ronald-raygun-mcdonald-gets-his-revenge/</link>
		<comments>http://antiadvertisingagency.com/logorama-ronald-raygun-mcdonald-gets-his-revenge/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 10:00:38 +0000</pubDate>
		<dc:creator>Michael Mandiberg</dc:creator>
				<category><![CDATA[Reference Library]]></category>
		<category><![CDATA[ads everywhere]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[critique]]></category>
		<category><![CDATA[humor]]></category>
		<category><![CDATA[los angeles]]></category>
		<category><![CDATA[video]]></category>

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		<description><![CDATA[[Oscars 2010 Mejor Cortometraje] &#8211; Logorama This is 16 minutes long animated film of logos and and advertising characters produced by a serious 3D house in France, and nominated for an Oscar, but yet in dire threat of lawsuits for use of corporate logos. At least this is according to the blogs, which, are&#8230; well&#8230; [...]


Related posts:<ol><li><a href='http://antiadvertisingagency.com/corporate-giving-social-networking-and-the-devil/' rel='bookmark' title='Permanent Link: Corporate Giving, Social Networking, and the Devil'>Corporate Giving, Social Networking, and the Devil</a></li>
<li><a href='http://antiadvertisingagency.com/cash-strapped-la-times-shills-shamelessly-for-the-soloist/' rel='bookmark' title='Permanent Link: Cash-Strapped L.A. Times Shills Shamelessly for &#8216;The Soloist&#8217;'>Cash-Strapped L.A. Times Shills Shamelessly for &#8216;The Soloist&#8217;</a></li>
<li><a href='http://antiadvertisingagency.com/clear-channel-messed-with-la-weekly-and-lost/' rel='bookmark' title='Permanent Link: Clear Channel Messed with LA Weekly and Lost!'>Clear Channel Messed with LA Weekly and Lost!</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p><object type="application/x-shockwave-flash" data="http://zappinternet.com/v/JaXyDeqRep" height="331" width="400"><param name="movie" value="http://zappinternet.com/v/JaXyDeqRep" /><param name="allowFullScreen" value="true" /></object><br /><a href="http://en.zappinternet.com/video/JaXyDeqRep/Oscars-2010-Mejor-Cortometraje-Logorama">[Oscars 2010 Mejor Cortometraje] &#8211; Logorama</a></p>

<p>This is 16 minutes long animated film of logos and and advertising characters produced by a serious 3D house in France, and nominated for an Oscar, but yet in dire threat of lawsuits for use of corporate logos. At least this is according to the blogs, which, are&#8230; well&#8230; contradictory.  But it is a hell of a great 13 minutes. Great villains, chase scenes, and a surreal vision of contemporary corporate life. It helps if you know Los Angeles.</p>

<p>Great fun. Sad truths. Fantastical visions.</p>


<p>Related posts:<ol><li><a href='http://antiadvertisingagency.com/corporate-giving-social-networking-and-the-devil/' rel='bookmark' title='Permanent Link: Corporate Giving, Social Networking, and the Devil'>Corporate Giving, Social Networking, and the Devil</a></li>
<li><a href='http://antiadvertisingagency.com/cash-strapped-la-times-shills-shamelessly-for-the-soloist/' rel='bookmark' title='Permanent Link: Cash-Strapped L.A. Times Shills Shamelessly for &#8216;The Soloist&#8217;'>Cash-Strapped L.A. Times Shills Shamelessly for &#8216;The Soloist&#8217;</a></li>
<li><a href='http://antiadvertisingagency.com/clear-channel-messed-with-la-weekly-and-lost/' rel='bookmark' title='Permanent Link: Clear Channel Messed with LA Weekly and Lost!'>Clear Channel Messed with LA Weekly and Lost!</a></li>
</ol></p>]]></content:encoded>
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		<item>
		<title>Vintage Ad Browser</title>
		<link>http://antiadvertisingagency.com/vintage-ad-browser/</link>
		<comments>http://antiadvertisingagency.com/vintage-ad-browser/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 04:29:53 +0000</pubDate>
		<dc:creator>Michael Mandiberg</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Reference Library]]></category>
		<category><![CDATA[archive]]></category>
		<category><![CDATA[history]]></category>
		<category><![CDATA[reference]]></category>

		<guid isPermaLink="false">http://antiadvertisingagency.com/?p=1770</guid>
		<description><![CDATA[A site called Vintage Ad Browser has over 100,000 categorized advertisements from today all the way back to the 1840s. Categorized by type and date. A great resource for research. (tx @twhid) Related posts:We are not an advertising agency Graphic Imagery gorilla making guerilla advertising


Related posts:<ol><li><a href='http://antiadvertisingagency.com/we-are-not-an-advertising-agency/' rel='bookmark' title='Permanent Link: We are not an advertising agency'>We are not an advertising agency</a></li>
<li><a href='http://antiadvertisingagency.com/graphic-imagery/' rel='bookmark' title='Permanent Link: Graphic Imagery'>Graphic Imagery</a></li>
<li><a href='http://antiadvertisingagency.com/gorilla-making-guerilla-advertising/' rel='bookmark' title='Permanent Link: gorilla making guerilla advertising'>gorilla making guerilla advertising</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p><img src="http://file.vintageadbrowser.com/9l968mx5h02cxo.jpg" alt="Colt revolver" /></p>

<p>A site called <a href="http://www.vintageadbrowser.com">Vintage Ad Browser</a> has over 100,000 categorized advertisements from today all the way back to the 1840s. Categorized by type and date. A great resource for research. (tx <a href="http://twitter.com/twhid">@twhid</a>)</p>


<p>Related posts:<ol><li><a href='http://antiadvertisingagency.com/we-are-not-an-advertising-agency/' rel='bookmark' title='Permanent Link: We are not an advertising agency'>We are not an advertising agency</a></li>
<li><a href='http://antiadvertisingagency.com/graphic-imagery/' rel='bookmark' title='Permanent Link: Graphic Imagery'>Graphic Imagery</a></li>
<li><a href='http://antiadvertisingagency.com/gorilla-making-guerilla-advertising/' rel='bookmark' title='Permanent Link: gorilla making guerilla advertising'>gorilla making guerilla advertising</a></li>
</ol></p>]]></content:encoded>
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		<title>Advertisaphobia</title>
		<link>http://antiadvertisingagency.com/advertisaphobia/</link>
		<comments>http://antiadvertisingagency.com/advertisaphobia/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 12:26:22 +0000</pubDate>
		<dc:creator>Michael Mandiberg</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[spam]]></category>

		<guid isPermaLink="false">http://antiadvertisingagency.com/?p=1099</guid>
		<description><![CDATA[Is there a word for the irrational and/or rational fear of becoming the target of direct marketers? Advertisaphobia? Adverphobia? Adphobia? Ad-phobia? Related posts:Official Foundation for Freedom Press Release Advertising Age: &#8220;We Hate Ourselves&#8221;


Related posts:<ol><li><a href='http://antiadvertisingagency.com/official-foundation-for-freedom-press-release/' rel='bookmark' title='Permanent Link: Official Foundation for Freedom Press Release'>Official Foundation for Freedom Press Release</a></li>
<li><a href='http://antiadvertisingagency.com/advertising-age-we-hate-ourselves/' rel='bookmark' title='Permanent Link: Advertising Age: &#8220;We Hate Ourselves&#8221;'>Advertising Age: &#8220;We Hate Ourselves&#8221;</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p><a title="keeping my privacy by mandiberg, on Flickr" href="http://www.flickr.com/photos/theredproject/2927336772/"><img src="http://farm4.static.flickr.com/3288/2927336772_d07656f4a1_o.png" alt="keeping my privacy" width="184" height="140" /></a></p>

<p>Is there a word for the irrational and/or rational fear of becoming the target of direct marketers?</p>

<p>Advertisaphobia?
Adverphobia?
Adphobia?
Ad-phobia?</p>


<p>Related posts:<ol><li><a href='http://antiadvertisingagency.com/official-foundation-for-freedom-press-release/' rel='bookmark' title='Permanent Link: Official Foundation for Freedom Press Release'>Official Foundation for Freedom Press Release</a></li>
<li><a href='http://antiadvertisingagency.com/advertising-age-we-hate-ourselves/' rel='bookmark' title='Permanent Link: Advertising Age: &#8220;We Hate Ourselves&#8221;'>Advertising Age: &#8220;We Hate Ourselves&#8221;</a></li>
</ol></p>]]></content:encoded>
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		<title>This makes me angry</title>
		<link>http://antiadvertisingagency.com/this-makes-me-get-angry/</link>
		<comments>http://antiadvertisingagency.com/this-makes-me-get-angry/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 12:26:31 +0000</pubDate>
		<dc:creator>Michael Mandiberg</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[ad creep]]></category>
		<category><![CDATA[illegal advertising]]></category>
		<category><![CDATA[justfollowingorders]]></category>
		<category><![CDATA[nyc]]></category>

		<guid isPermaLink="false">http://antiadvertisingagency.com/?p=1154</guid>
		<description><![CDATA[This makes me wish I had a big fat marker with me to cover this up in something other than this insidious shit. And i don&#8217;t really ever have the impulse to tag. Canal and Broadway. All you Chisel-tippers and KRINKers go after it. Related posts:Advertising Scofflaw Assaults NYT Reporter Virgin America goes &#8220;street&#8221; &#8211; [...]


Related posts:<ol><li><a href='http://antiadvertisingagency.com/advertising-scofflaw-assaults-nyt-reporter/' rel='bookmark' title='Permanent Link: Advertising Scofflaw Assaults NYT Reporter'>Advertising Scofflaw Assaults NYT Reporter</a></li>
<li><a href='http://antiadvertisingagency.com/virgin-america-goes-street-why/' rel='bookmark' title='Permanent Link: Virgin America goes &#8220;street&#8221; &#8211; why?'>Virgin America goes &#8220;street&#8221; &#8211; why?</a></li>
<li><a href='http://antiadvertisingagency.com/steve-lambert-on-npr/' rel='bookmark' title='Permanent Link: Steve Lambert on NPR'>Steve Lambert on NPR</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p>This makes me wish I had a big fat marker with me to cover this up in something other than this insidious shit.  And i don&#8217;t really ever have the impulse to tag.</p>

<p>Canal and Broadway.  All you Chisel-tippers and KRINKers go after it.</p>

<p><a title="eriffs by mandiberg, on Flickr" href="http://www.flickr.com/photos/theredproject/2995380807/"><img src="http://farm4.static.flickr.com/3043/2995380807_2ef23b6229.jpg" alt="eriffs" width="500" height="375" /></a></p>


<p>Related posts:<ol><li><a href='http://antiadvertisingagency.com/advertising-scofflaw-assaults-nyt-reporter/' rel='bookmark' title='Permanent Link: Advertising Scofflaw Assaults NYT Reporter'>Advertising Scofflaw Assaults NYT Reporter</a></li>
<li><a href='http://antiadvertisingagency.com/virgin-america-goes-street-why/' rel='bookmark' title='Permanent Link: Virgin America goes &#8220;street&#8221; &#8211; why?'>Virgin America goes &#8220;street&#8221; &#8211; why?</a></li>
<li><a href='http://antiadvertisingagency.com/steve-lambert-on-npr/' rel='bookmark' title='Permanent Link: Steve Lambert on NPR'>Steve Lambert on NPR</a></li>
</ol></p>]]></content:encoded>
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		<title>From the Archive&#8230; Q: Head Scarf?</title>
		<link>http://antiadvertisingagency.com/q-head-scarf/</link>
		<comments>http://antiadvertisingagency.com/q-head-scarf/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 12:26:29 +0000</pubDate>
		<dc:creator>Michael Mandiberg</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://antiadvertisingagency.com/?p=1101</guid>
		<description><![CDATA[From October 2008&#8230; this post was caught in WordPress limbo. I publish it now, well after this NYC microtrend has gone national, if not global. The questions remain the same, the scope has just increased&#8230; I&#8217;ve noticed a new NYC microtrend of people wearing billowy checkered cotton scarfs around their necks. They remind me distinctly [...]


Related posts:<ol><li><a href='http://antiadvertisingagency.com/putting-the-pc-in-pwc/' rel='bookmark' title='Permanent Link: Putting the P.C. in P.W.C.'>Putting the P.C. in P.W.C.</a></li>
<li><a href='http://antiadvertisingagency.com/they-said-it/' rel='bookmark' title='Permanent Link: They said it&#8230;'>They said it&#8230;</a></li>
<li><a href='http://antiadvertisingagency.com/worlds-worst-person-decides-to-go-into-marketing/' rel='bookmark' title='Permanent Link: World&#8217;s Worst Person Decides To Go Into Marketing'>World&#8217;s Worst Person Decides To Go Into Marketing</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p><em>From October 2008&#8230; this post was caught in WordPress limbo. I publish it now, well after this NYC microtrend has gone national, if not global. The questions remain the same, the scope has just increased&#8230;</em></p>

<p><a title="Head Scarf by mandiberg, on Flickr" href="http://www.flickr.com/photos/theredproject/2929969885/"><img src="http://farm4.static.flickr.com/3238/2929969885_49bff408de.jpg" alt="Head Scarf" width="375" height="500" /></a></p>

<p>I&#8217;ve noticed a new NYC microtrend of people wearing billowy checkered cotton scarfs around their necks.  They remind me distinctly of Yasser Arafat&#8217;s Keffiyeh.  (http://en.wikipedia.org/wiki/Keffiyeh).  Fashion can be pretty fascinating in its ability to absorb and appropriate otherness.  So while we are at war with much of the Arab world, and Arab-Americans are feeling threatened and misunderstood enough that they have had to launch an advertising campaign in the subway, NYC consumerist fashionistas have appropriated the Keffiyeh.  I wonder whether the wearers know what they are wearing, and whether they see it is some kind of statement, or just &#8220;cool.&#8221;</p>


<p>Related posts:<ol><li><a href='http://antiadvertisingagency.com/putting-the-pc-in-pwc/' rel='bookmark' title='Permanent Link: Putting the P.C. in P.W.C.'>Putting the P.C. in P.W.C.</a></li>
<li><a href='http://antiadvertisingagency.com/they-said-it/' rel='bookmark' title='Permanent Link: They said it&#8230;'>They said it&#8230;</a></li>
<li><a href='http://antiadvertisingagency.com/worlds-worst-person-decides-to-go-into-marketing/' rel='bookmark' title='Permanent Link: World&#8217;s Worst Person Decides To Go Into Marketing'>World&#8217;s Worst Person Decides To Go Into Marketing</a></li>
</ol></p>]]></content:encoded>
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		<title>Who owns &amp; who controls public space?</title>
		<link>http://antiadvertisingagency.com/who-owns-who-controls-public-space/</link>
		<comments>http://antiadvertisingagency.com/who-owns-who-controls-public-space/#comments</comments>
		<pubDate>Sat, 16 Jan 2010 04:29:55 +0000</pubDate>
		<dc:creator>Michael Mandiberg</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[nyc]]></category>
		<category><![CDATA[public space]]></category>
		<category><![CDATA[the law]]></category>

		<guid isPermaLink="false">http://antiadvertisingagency.com/?p=1744</guid>
		<description><![CDATA[Two things happened on my bike today, one which is about advertising and the other isn&#8217;t but both are about public space and it&#8217;s uses and controls. One: who owns the street sign posts This morning I rode my bike to a not-so-close subway stop because I had to run into Manhattan for a meeting [...]


Related posts:<ol><li><a href='http://antiadvertisingagency.com/how-valuable-is-our-public-space/' rel='bookmark' title='Permanent Link: How Valuable Is Our Public Space?'>How Valuable Is Our Public Space?</a></li>
<li><a href='http://antiadvertisingagency.com/james-howard-kunstler-on-public-space/' rel='bookmark' title='Permanent Link: James Howard Kunstler on Public Space'>James Howard Kunstler on Public Space</a></li>
<li><a href='http://antiadvertisingagency.com/public-ad-campaign%e2%80%99s-recent-five/' rel='bookmark' title='Permanent Link: Public Ad Campaign’s Recent Five'>Public Ad Campaign’s Recent Five</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p>Two things happened on my bike today, one which is about advertising and the other isn&#8217;t but both are about public space and it&#8217;s uses and controls.</p>

<p>One: who owns the street sign posts</p>

<p>This morning I rode my bike to a not-so-close subway stop because I had to run into Manhattan for a meeting and make another meeting in Brooklyn right after that one. And I was late. I get to the station, find a street sign to lock up to, and the guy hawking the Daily News comes up to me yelling. He tells me that is his sign, and that he is going to lock up his newspaper rack AND stool to it, and I have to go find somewhere else. I tell him he doesn&#8217;t own the street sign and start locking up, and he says that if I do that he will simply lock his rack up around my bike and I will not be able to get it out. And I&#8217;m running late.</p>

<p>As I scuffled off around the corner to find another street sign on the next block my head was full of expletives, but now, sitting on the ferry to Staten Island I am a bit more calm about it, but I have nagging questions: who owns the space. Who has the right to lock what to signs. Are the rights of individuals different than those of corporations. What about corporations acting via pseudo-independent citizens like the Daily News guy. And what is the answer in principle, what is the law&#8217;s answer, and how wide is the gap?</p>

<p>Two: obeying the law like an obedient dog.</p>

<p>I ride the Staten Island ferry three times a week to teach at the College of Staten Island. Sometimes I am on bicycle (not as often this semester as I would like) and usually I have a backpack full of books, student papers and my daily rations for my excursion into the crypto-suburbs. <em>Almost</em> every time I pass through the threshold of security I am eyed by the man with the bomb dog. About half of the time he asks me to take my bag off and let his dog inspect it. But every time one of the bomb-dog-men tells me to take off my bag for inspection he says it as if I should already know that I was supposed to take it off for him.</p>

<p>Today I&#8217;m running late (its the theme for today) and I am trotting towards the door to the downstairs bikes-only segregated waiting area in my bike shoes (which means I can&#8217;t go very fast), and the man yells out &#8220;Hey!  You!&#8221; and points at me.  He is jogging over to me.  He simply points to the ground. I&#8217;ve done this enough times that I have internalized this procedure.  I remove my bag and put it on the floor.  Take two steps back. You always have to step back from the bag &#8212; as if it is a bomb&#8230;  The dog sniffs it for 10 seconds. Walks back to his master, and the master walks away.</p>

<p>It is amazing that I have been interpolated into the bomb-dog-man&#8217;s vocabulary of power. He calls out short commands, I stop, and respond.  He points to the ground.  I know what the command means, and do as commanded. I am an obedient, well disciplined dog in the dog master&#8217;s control society.</p>


<p>Related posts:<ol><li><a href='http://antiadvertisingagency.com/how-valuable-is-our-public-space/' rel='bookmark' title='Permanent Link: How Valuable Is Our Public Space?'>How Valuable Is Our Public Space?</a></li>
<li><a href='http://antiadvertisingagency.com/james-howard-kunstler-on-public-space/' rel='bookmark' title='Permanent Link: James Howard Kunstler on Public Space'>James Howard Kunstler on Public Space</a></li>
<li><a href='http://antiadvertisingagency.com/public-ad-campaign%e2%80%99s-recent-five/' rel='bookmark' title='Permanent Link: Public Ad Campaign’s Recent Five'>Public Ad Campaign’s Recent Five</a></li>
</ol></p>]]></content:encoded>
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		<title>Ad Creep: Health Insurers Bribe Users of Facebook&#8217;s Mafia Wars</title>
		<link>http://antiadvertisingagency.com/ad-creep-health-insurers-bribe-users-of-facebooks-mafia-wars/</link>
		<comments>http://antiadvertisingagency.com/ad-creep-health-insurers-bribe-users-of-facebooks-mafia-wars/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 04:29:09 +0000</pubDate>
		<dc:creator>Michael Mandiberg</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://antiadvertisingagency.com/?p=1741</guid>
		<description><![CDATA[I guess there is a reason they call it Mafia Wars. Business Insider has broken a story about insurance company shills paying Facebook users into sending emails to their Congressional Representatives opposing health care reform. This is interesting in the context of the Health Care debate (see the attempt to push Komen for the Cure [...]


Related posts:<ol><li><a href='http://antiadvertisingagency.com/facebook-business-solutions/' rel='bookmark' title='Permanent Link: Facebook Business Solutions'>Facebook Business Solutions</a></li>
<li><a href='http://antiadvertisingagency.com/free-billboard-lobbyist-sanitizer-now-available-for-all-members-of-council-from-illegalsigns-ca/' rel='bookmark' title='Permanent Link: Free Billboard Lobbyist Sanitizer Now Available for All Members of Council (from illegalsigns.ca)'>Free Billboard Lobbyist Sanitizer Now Available for All Members of Council (from illegalsigns.ca)</a></li>
<li><a href='http://antiadvertisingagency.com/saving-the-planet-facebook/' rel='bookmark' title='Permanent Link: Saving the Planet one Facebook Ad at a Time'>Saving the Planet one Facebook Ad at a Time</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p><img src="http://static.businessinsider.com/~~/f?id=4b1fb6520000000000c42328" alt="Screenshot of dirty dealing by Health Insurance Companies" /></p>

<p>I guess there is a reason they call it Mafia Wars.  <a href="http://www.businessinsider.com/health-insures-caught-paying-facebook-users-virtual-currency-to-send-letters-to-congress-opposing-reform-bill-2009-12">Business Insider has broken a story</a> about insurance company shills <strong>paying</strong> Facebook users into sending emails to their Congressional Representatives opposing health care reform.</p>

<p>This is interesting in the context of the Health Care debate (see the attempt to push <a href="http://action.firedoglake.com/page/s/hadassah">Komen for the Cure to dump Leiberman&#8217;s lobbyist wife</a>) but is more significant as a marker of the way that advertising and advocacy are creeping into places and forms where the information consumer does not expect them.</p>

<p>This is one more place to be on guard. And being on guard changes the place. I&#8217;m having nostalgic memories of surfing the web on Mosaic, circa 1994&#8230; but I know it is just nostalgia.</p>


<p>Related posts:<ol><li><a href='http://antiadvertisingagency.com/facebook-business-solutions/' rel='bookmark' title='Permanent Link: Facebook Business Solutions'>Facebook Business Solutions</a></li>
<li><a href='http://antiadvertisingagency.com/free-billboard-lobbyist-sanitizer-now-available-for-all-members-of-council-from-illegalsigns-ca/' rel='bookmark' title='Permanent Link: Free Billboard Lobbyist Sanitizer Now Available for All Members of Council (from illegalsigns.ca)'>Free Billboard Lobbyist Sanitizer Now Available for All Members of Council (from illegalsigns.ca)</a></li>
<li><a href='http://antiadvertisingagency.com/saving-the-planet-facebook/' rel='bookmark' title='Permanent Link: Saving the Planet one Facebook Ad at a Time'>Saving the Planet one Facebook Ad at a Time</a></li>
</ol></p>]]></content:encoded>
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		<title>Give me my damn three feet!</title>
		<link>http://antiadvertisingagency.com/give-me-my-damn-three-feet/</link>
		<comments>http://antiadvertisingagency.com/give-me-my-damn-three-feet/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 04:20:40 +0000</pubDate>
		<dc:creator>Michael Mandiberg</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://antiadvertisingagency.com/?p=1746</guid>
		<description><![CDATA[Steve sent me someone&#8217;s inquiry that came in off of the AAA contact page. Usually these are either &#8220;hey you guys rock&#8221; or they are lost advertisers who try to sell ad space somewhere they shouldn&#8217;t and don&#8217;t get it when we shame them. Here&#8217;s the full email. I put it out there in full, [...]


Related posts:<ol><li><a href='http://antiadvertisingagency.com/you-have-got-to-be-kidding/' rel='bookmark' title='Permanent Link: You have got to be kidding'>You have got to be kidding</a></li>
<li><a href='http://antiadvertisingagency.com/ad-creep-hits-the-bike-lanes/' rel='bookmark' title='Permanent Link: Ad Creep Hits the Bike Lanes'>Ad Creep Hits the Bike Lanes</a></li>
<li><a href='http://antiadvertisingagency.com/you-dont-need-it-stencil/' rel='bookmark' title='Permanent Link: You Don&#8217;t Need It &#8211; Stencil'>You Don&#8217;t Need It &#8211; Stencil</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p>Steve sent me someone&#8217;s inquiry that came in off of the AAA contact page.  Usually these are either &#8220;hey you guys rock&#8221; or they are lost advertisers who try to sell ad space somewhere they shouldn&#8217;t and <a href="http://antiadvertisingagency.com/2008/08/22/product-placement-oppertunity-from-adamklugerinboxcom/">don&#8217;t get it when we shame them</a>.</p>

<p>Here&#8217;s the full email.  I put it out there in full, and then I will ruminate on why i wavered for two weeks on writing this post at all:</p>

<blockquote>From: Jonathan Ciaccio
Date: December 26, 2009 7:32:31 PM EST
To: antiadvertisingagency.com
Subject: New Blog Post Suggestion

Dear owner of http://antiadvertisingagency.com,

I&#8217;m the webmaster of http://www.sharethedamnroad.com.

We came across your blog today and thought that you might want to
know about a cycling jersey we are selling that is stirring up quite a  buzz. The new jerseys at www.sharethedamnroad.com send a message to aggressive drivers.

If you decide you want to write a little something about us for your
blog, let us know and we will reciprocate a link back to you!!

Best regards,
Jonathan Ciaccio
Cycling@ciaccioseo.com</blockquote>

<p><strong>So first problem</strong>: the guy writing the email is some hired gun SEO &#8220;webmaster&#8221; who is out fishing for pagerank. Not only is he a SEO, he is a SEO who hosts his domain at blogspot: http://ciaccioseo.blogspot.com/.  His client&#8217;s site is way down in the search rankings for whatever keywords they are aiming for, and he wants a piece of our pagerank. It appears that his hired gun is <a href="http://www.google.com/search?q=link%3A+http%3A%2F%2Fwww.sharethedamnroad.com%2F&amp;ie=utf-8&amp;oe=utf-8&amp;aq=t&amp;rls=org.mozilla:en-US:official&amp;client=firefox-a">doing a fine job as the site has thousands of links to it</a> and a pagerank of 3/10 (which according to his payscale means the SEO is currently charging $250/month), so I&#8217;m not going to put in a link.  On principle.</p>

<p><strong>But I&#8217;ll discuss</strong>:  If you go to the site (by copying and pasting), you can see he is selling bike jerseys that say things like &#8220;DON&#8217;T RUN ME OVER!&#8221; and &#8220;DON&#8217;T HONK AT ME.&#8221; The word &#8220;Thanks&#8221; is emblazoned across the front in a mirror image, so drivers can read it from their rear view mirrors, but realistically it is virtually invisible to drivers unless you are sitting up in a victory pose. These are the creation of <a href="http://bicycling.com/blogs/livingthedream/">Phil Gaimon</a>, a rising 24 year old racer and blogger for Bicycling magazine. He writes that it is about trying to:</p>

<blockquote>finally experience the joy of having the last word. The goal is to convey messages of safety and cyclist&#8217;s rights, but there is an element of humor and frustration, which we feel cannot be denied in the cyclist/motorist relationship, so these jerseys are not for wimps</blockquote>

<p>I&#8217;m not sure where Gaimon is training, but in my experience, this is just the wrong approach to communicating with cars and their drivers. I &#8220;train&#8221; on the streets of New York, which affords me the opportunity of actually speaking with cars at stoplights, because I can ride faster than traffic. I <em>can</em> have the last word. And I&#8217;ll be the first to admit this: I start out calm, but I don&#8217;t shy away from someone shouting at me. I love to try to have the last word. This is what the last word sounds like:</p>

<p>I knock on their window and politely tell the driver that they almost hit me, and they should watch out for cyclists, or I tell them that I can hear them coming and there is no need to honk; honking only scares me and could make me loose my balance momentarily and cause me to ride into their oncoming car: the exact thing they were (honestly) trying to prevent.</p>

<p>Then one of two things happens:</p>

<ol>
<li><p>They are very quiet. They apologize, or say &#8220;oh, I didn&#8217;t realize that&#8221; and we all go on our way happily. This happens about 1/3 of the time. 1/3 of the time, our conversation makes riding a bicycle in NYC safer.</p></li>
<li><p>They get very loud. They tell me to fuck off, and it goes downhill from there. Sometimes it goes really far downhill really fast. Many times drivers have gotten out of their cars to physically assault me. (Advice, immediately ride against traffic.) One of those times, the driver got back in his car and hit me intentionally with his car. Not fun. He then stood over me and yelled at me in front of several witnesses. I got his plates, pressed charges, and he probably got a warning.  Still, not fun.</p></li>
</ol>

<p>So it becomes a question of what is the right message.  I guess that is an <em>advertising</em> question. Or maybe a <em>social marketing</em> question. I think he is closest to the mark with his shirt that has an arrow pointing to the rider&#8217;s left and the words &#8220;3 FEET.&#8221;</p>

<p>What we need is rider education, driver education and more generally public education. But we also need riders who are not being smart asses about our public image.  Just because they are not &#8220;wimps&#8221; doesn&#8217;t meant that the wearers of these jerseys are helping progress the overall image and presence of bicycling in this SUV focused country.</p>

<p>Instead of a funny jersey that <em>is</em> good for a few good quick laughs, I present three different ideas that brings the focus back from having the last word:</p>

<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/mDKxq94j3kU&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube.com/v/mDKxq94j3kU&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>

<p><strong>One</strong>: <a href="http://www.transalt.org">Transportation Alternatives</a> has spent much of the last year and will spend much of the coming year focusing on bicyclist education. They published their <a href="http://bikingrules.org/rules/streetcode">Biking Rules street code guide</a>, ran an enormously successful PSA campaign and <a href="http://www.transalt.org/events/calendar/3436">massively sold out screening</a> at BAM. They even got <a href="http://bikesnobnyc.blogspot.com/">Bike Snob</a> to be one of the judges. The point is that the biggest problem is bicyclists themselves: from angry pelotons in Central or Prospect Park cussing out joggers, to hipsters on track bikes without brakes running lights to delivery men riding against traffic, we need to be better citizens if we want to be treated as good citizens.</p>

<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="225" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=8159498&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="400" height="225" src="http://vimeo.com/moogaloop.swf?clip_id=8159498&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>

<p><a href="http://vimeo.com/8159498">Bright Bike v2.0</a> from <a href="http://vimeo.com/user653209">Michael Mandiberg</a> on <a href="http://vimeo.com">Vimeo</a>.</p>

<p><strong>Two</strong>: Passive visibility is a secret weapon. Of course you need to have your front and back headlights at night, but nothing stops a driver dead in their tracks like a fully visible bicycle. Case in point: I wrapped my entire bike in retroreflective vinyl.  And then I wrapped my helmet too. There is nothing quite as awesome as watching a car see you in their headlights as they are crawling forward, about to make a turn across traffic, and stop abruptly. Seeing an entire bicyclist completely light up in their headlights shocks them into realizing there are other people out there using the roads too. After a year of people asking for it,<a href="http://brightthread.com/"> I made DIY Kits</a>. See the <a href="http://vimeo.com/2409360">original video here</a>.</p>

<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/WOU563OvpUY&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/WOU563OvpUY&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>

<p><strong>Three</strong>: If you really want 3 feet, give yourself three feet! A couple of industrial designers came up with <a href="http://www.lightlanebike.com">a design prototype</a> for a rear mounted LED with a green laser that marks out a 6 foot wide bike lane around your bicycle.  I guess it won&#8217;t help during the day, but after dark is when it really matters.  <em>And after dark no one will be able to read your jersey anyway.</em></p>


<p>Related posts:<ol><li><a href='http://antiadvertisingagency.com/you-have-got-to-be-kidding/' rel='bookmark' title='Permanent Link: You have got to be kidding'>You have got to be kidding</a></li>
<li><a href='http://antiadvertisingagency.com/ad-creep-hits-the-bike-lanes/' rel='bookmark' title='Permanent Link: Ad Creep Hits the Bike Lanes'>Ad Creep Hits the Bike Lanes</a></li>
<li><a href='http://antiadvertisingagency.com/you-dont-need-it-stencil/' rel='bookmark' title='Permanent Link: You Don&#8217;t Need It &#8211; Stencil'>You Don&#8217;t Need It &#8211; Stencil</a></li>
</ol></p>]]></content:encoded>
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		<title>Corporate Giving, Social Networking, and the Devil</title>
		<link>http://antiadvertisingagency.com/corporate-giving-social-networking-and-the-devil/</link>
		<comments>http://antiadvertisingagency.com/corporate-giving-social-networking-and-the-devil/#comments</comments>
		<pubDate>Wed, 09 Dec 2009 05:33:49 +0000</pubDate>
		<dc:creator>Michael Mandiberg</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://antiadvertisingagency.com/?p=1729</guid>
		<description><![CDATA[Corporate giving is a bad enough deal with the devil, but take corporate giving and mash it up with social networking, and wow! Not only does chase have you scurrying about to give them PR/branding impressions, they get all your personal data in the process. Related posts:Corporate Sponsored Pothole Repair! AMNY: Chase Caves on Illegal [...]


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<li><a href='http://antiadvertisingagency.com/amny-chase-caves-on-illegal-sidewalk-ads/' rel='bookmark' title='Permanent Link: AMNY: Chase Caves on Illegal Sidewalk Ads'>AMNY: Chase Caves on Illegal Sidewalk Ads</a></li>
<li><a href='http://antiadvertisingagency.com/the-high-cost-of-free-email/' rel='bookmark' title='Permanent Link: The high cost of free email'>The high cost of free email</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p>Corporate giving is a bad enough deal with the devil, but take corporate giving and mash it up with social networking, and wow! Not only does chase have you scurrying about to give them PR/branding impressions, they get all your personal data in the process.</p>

<p><a href="http://www.flickr.com/photos/theredproject/4154663922/" title="Chase is evil by mandiberg, on Flickr"><img src="http://farm3.static.flickr.com/2708/4154663922_86279927a3.jpg" width="500" height="281" alt="Chase is evil" /></a></p>


<p>Related posts:<ol><li><a href='http://antiadvertisingagency.com/corporate-sponsored-pothole-repair/' rel='bookmark' title='Permanent Link: Corporate Sponsored Pothole Repair!'>Corporate Sponsored Pothole Repair!</a></li>
<li><a href='http://antiadvertisingagency.com/amny-chase-caves-on-illegal-sidewalk-ads/' rel='bookmark' title='Permanent Link: AMNY: Chase Caves on Illegal Sidewalk Ads'>AMNY: Chase Caves on Illegal Sidewalk Ads</a></li>
<li><a href='http://antiadvertisingagency.com/the-high-cost-of-free-email/' rel='bookmark' title='Permanent Link: The high cost of free email'>The high cost of free email</a></li>
</ol></p>]]></content:encoded>
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		<title>Exactly what are you selling me?</title>
		<link>http://antiadvertisingagency.com/exactly-what-are-you-selling-me/</link>
		<comments>http://antiadvertisingagency.com/exactly-what-are-you-selling-me/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 19:51:13 +0000</pubDate>
		<dc:creator>Michael Mandiberg</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://antiadvertisingagency.com/?p=1692</guid>
		<description><![CDATA[Give me Capitalism or Give Me Deatlh &#38; Make Love not Capitalism On the LES of NYC. Too slick. What are they selling? Whose campaign is this? Just imagine for a moment: you sit down for dinner, and you are asked, would you like bottled, tap, or enhanced water tonight? is this a self help [...]


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<li><a href='http://antiadvertisingagency.com/murkyting-water/' rel='bookmark' title='Permanent Link: Murky(ting) Water'>Murky(ting) Water</a></li>
<li><a href='http://antiadvertisingagency.com/rare-opportunity-tonight/' rel='bookmark' title='Permanent Link: &#8220;Live without dead time&#8221;'>&#8220;Live without dead time&#8221;</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/theredproject/4080295295/" title="Give me Capitalism or Give Me Deatlh by mandiberg, on Flickr"><img src="http://farm3.static.flickr.com/2639/4080295295_fbe60a717c.jpg" width="500" height="375" alt="Give me Capitalism or Give Me Deatlh" /></a></p>

<p>Give me Capitalism or Give Me Deatlh &amp; Make Love not Capitalism</p>

<p>On the LES of NYC. Too slick. What are they selling? Whose campaign is this?</p>

<p><a href="http://www.flickr.com/photos/theredproject/4080294831/" title="enhanced water by mandiberg, on Flickr"><img src="http://farm3.static.flickr.com/2744/4080294831_be8bfb7647.jpg" width="500" height="375" alt="enhanced water" /></a></p>

<p>Just imagine for a moment: you sit down for dinner, and you are asked, would you like bottled, tap, or enhanced water tonight?</p>

<p><a href="http://www.flickr.com/photos/theredproject/4080294551/" title="divorce for men only... by mandiberg, on Flickr"><img src="http://farm3.static.flickr.com/2612/4080294551_68fca7f6fa.jpg" width="500" height="375" alt="divorce for men only..." /></a></p>

<p>is this a self help group, or a legal practices or a political statement?</p>

<p><a href="http://www.flickr.com/photos/theredproject/4080295045/" title="Adeaters by mandiberg, on Flickr"><img src="http://farm3.static.flickr.com/2544/4080295045_59ed04f19a.jpg" width="500" height="375" alt="Adeaters" /></a></p>

<p>a film festival of just ads. gag me.</p>


<p>Related posts:<ol><li><a href='http://antiadvertisingagency.com/its-tappening-bottled-water-is-joke/' rel='bookmark' title='Permanent Link: Its Tappening: Bottled Water is Joke'>Its Tappening: Bottled Water is Joke</a></li>
<li><a href='http://antiadvertisingagency.com/murkyting-water/' rel='bookmark' title='Permanent Link: Murky(ting) Water'>Murky(ting) Water</a></li>
<li><a href='http://antiadvertisingagency.com/rare-opportunity-tonight/' rel='bookmark' title='Permanent Link: &#8220;Live without dead time&#8221;'>&#8220;Live without dead time&#8221;</a></li>
</ol></p>]]></content:encoded>
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