Spam is the definition of disruptive advertising — tirelessly attacking inboxes with thinly-veiled (although delightfully ridiculous) sales pitches: “I know what women do on the farm. NEVER leave them there lonely!” and promises: “Your little friend will turn from a small pumpkin to a big king!” However, spam is a much broader social phenomenon: it [...]
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“Beer here!”: The Poster and the Public Notice in Rural Rwanda
The journey along Rwanda’s winding mountain roads is a bustling scene rural life, farm work, and commerce dotted with sparse, intermittent signage. In the most densely populated nation in Africa, advertising is thin. There are no shop signs or billboards. The looping eucalyptus and mud brick facades sporadically feature a lone 16″ x 20″ splash [...]