An interesting article which also serves as an introduction to the field of social marketing.
P.S. Advertisers thinking about applying for the Foundation For Freedom; social marketing qualifies as new employment and, as one of the jurors, I look favorably upon it!
Check out the article:
A FEW years ago, a self-described “militant liberal” named Val Curtis decided that it was time to save millions of children from death and disease. So Dr. Curtis, an anthropologist then living in the African nation of Burkina Faso, contacted some of the largest multinational corporations and asked them, in effect, to teach her how to manipulate consumer habits worldwide.
